Question

Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

 

Answer 1

【答案】

1.B

2.A

3.C

【解析】

试题分析：这篇短文主要介绍了现在的广告，作者详细的分析了现在广告中存在的一些问题，告诉我们要正确看待广告，不能被里面的大话和图片给愚弄了。

1.根据Some ads use famous people. Stars are paid to sell a product.及本段描述，可知选B。

2.根据The soap may be called “Spring Rain”可知这是肥皂名称，故选A。

3.根据Don’t let their words and pictures fool you.描述，可知作者认为广告中的一些话和图片有时愚弄了我们。故选C。

考点：关于广告的说明文阅读

点评：本文浅显易懂，各个小题都能在文中找到适当依据。只要认真阅读短文，注意前后联系，就能顺利完成阅读。文章所设试题主要考察细节查找，做题关键是找出原文的根据，认真核查小题和原文的异同。