Question

  The word advertising is used to bring new products and services to the attention of people. Since ancient time， advertising has been a very good way to help with the buying and selling of products. In the Middle Ages,businessmen asked “town criers” to read public messages aloud to introduce their products. Later,in the fifteenth century,pages uf advertisements (ads) could be printed easily and were either hung in public places or put in books.

By the end of the seventeenth century,when newspapers were beginning to be read by more people,printed materials became an important way to introduce new products and services to people. The London Gazette was the first newspaper to leave a place for advertising. This was so successful that by the end of the century several companies started businesses of making newspaper ads for others.

Advertising became popular quickly in the eighteenth century. Ad writers were starting to pay more attention to the design of the ad. Everything,from clothes to drinks,was introduced to people with clever ways such as words organized in eye - catching styles，the use of pretty pictures and expressions that are easy to remember. Near the end of the nineteenth century,companies that made ads came to be known as “advertising agencies (广告商).” The agencies developed new ways to get people to think of themselves as members of a group. During the twentieth century,advertising agencies tried their best to make consumerism (消费主义）as a way of life,making people to believe that they could be happy only if they bought the “right” products.

根据材料内容选择最佳答案。

(   ) 51. Where was the first advertisement appear?

A. Pages of advertisements.  B. The first page in     book.

C. The London Gazette     D. The end pege in  book.

(   ) 52. What was advertising like in the Middle Ages?

A. Businessmen were asked to introduce products.

B. Ad messages were shouted out in public places.

C. Product information was included in books.

D. Ad signs were put up in towns.

(   ) 53. What does the underlined word “This” in Paragraph  2  mean?

A. Advertising in newspapers.  B. Including pictures in ads.

C. Selling products in markets.  D. Working with ad agencies.

(   ) 54. The 18th century advertising was special in its        .

A. growing spending     B. printing materials

C. advertising companies     D. creative designs

(   ) 55. Which of the following might be the best title for the  text?

A. The Story of Advertising

B. The Use of Advertising Designs

C. The Importance of Newspaper Advertising

D. The Development of Advertising

Answer 1

51. C根据第二段第二句内容可知第一支广告出

现在The London Gazette。故答案为C。

52. B根据第一段第—三句内容可知中世纪时间广

告信息发布方式 。

53. A根据"This"前面儿句话内容可知其代指报

纸中广告信息，故答案为A。

54. D根据第三段第二句话内容可知，18c广告关

注其设计形式，故答案为D。

55. D纵观全文，可知文章主要讲述广告的发展

快，故适合标题为选项D。