Question

【题目】The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

【1】 Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

【2】 What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

【3】 What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

【4】 Where can you probably read this article?

A. In an economic magazine.

B. In a storybook.

C. In a sports newspaper.

D. In a science book.

Answer 1

【答案】

【1】D

【2】B

【3】A

【4】A

【解析】

试题分析：这篇短文讲述了在商界名字的重要性，并举例说明成功的公司不惜重金征集商标名字，因为他们知道这对公司的发展是何等的重要。

【1】D推理判断题。根据短文内容推理判断，重点根据第二段开头部分可知答案。故选D。

【2】B推理判断题。根据短文强调trade names的重要性，我们推理判断出商家就是在为销量而想尽办法。故选B。

【3】A主旨大意题。根据短文内容全篇都没有离开The Business of Names ，其余选项都比较片面，涵盖不了全文的内容。故应该选A。

【4】A猜测判断题。根据通篇内容可知其余三项和本文内容毫无关系，相反全文都在讲name和公司经济发展的重要联系。故答案应该选A。