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For several years, Americans have enjoyed teleshopping — watching TV and buying things by phone. Now teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things.
Teleshopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made$100 million. In France there are two teleshopping channels, and the French spend about$20 million a year to buy things through those channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, including the largest American teleshopping company and a 24-hour teleshopping company. German businesses are hoping this new teleshopping will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call teleshopping “junk on the air”. Many Europeans usually worry about the quality of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.
【小题1】Teleshopping is_______ in Europe.

A.not popular B.growing  C.not possible D.cheap
【小题2】People like teleshopping because it is_________.
A.American B.cheaper C.easier D.more popular
【小题3】 Some Europeans don’t like teleshopping because they________.
A.don’t like to buy things
B.don’t watch TV
C.believe the things sold on TV are expensive
D.think the things sold on TV are bad quality
【小题4】In Germany, teleshopping may_________.
A.help businessmen get more money B.keep the shops open longer
C.have fewer buyers D.bring better TV programs
【小题5】The best title of this passage is_________.
A.American Teleshopping B.Teleshopping Companies
C.Teleshopping in Europe D.Teleshopping — Junk on the Air


【小题1】B
【小题2】C
【小题3】D
【小题4】A
【小题5】C

解析试题解析:本文大意:如今电子购物在欧洲兴起。在许多欧洲国家,人们可以打开电视购买衣服、珠宝、食物、玩具许多其它东西。有的人喜欢电子购物,因为它允许他们不离开家而购物;有的人不喜欢电子购物,许多欧洲人通常担心在电视上销售的产品质量。德国商人们正希望这种新兴电子购物会帮助他们卖更多的东西,
【小题1】细节理解题。根据 Now teleshopping is starting in Europe. 如今电子购物在欧洲兴起,可知选B
【小题2】细节理解题。根据Some people like teleshopping because it allows them to do their shopping without leaving their homes有的人喜欢电子购物,因为它允许他们不离开家而购物,可知选C
【小题3】细节理解题。根据Many Europeans usually worry about the quality of the things for sale on TV. 许多欧洲人通常担心在电视上销售的产品质量,可知选D
【小题4】细节理解题。根据 German businesses are hoping this new teleshopping will help them sell more things.德国商人们正希望这种新兴电子购物会帮助他们卖更多的东西,可知选A
【小题5】细节理解题。根据 In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things在许多欧洲国家,人们可以打开电视购买衣服、珠宝、食物、玩具许多其它东西,可知选C
考点:经济类短文阅读

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