Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1.What is discussed in this passage?
A. The content（内容） of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
2. From the passage, we can infer that _________
A. modern advertising has less influence on customers
B. once customers see ads about a new cereal, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
3.What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It's impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
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初中暑期衔接系列答案科目：初中英语 来源：2014-2015学年广东广州市白云区太和镇七年级下期中英语试卷（解析版） 题型：单项填空
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阅读短文内容，判断正(T)误(F)
1.At first, the writer believed that walking under a ladder would bring bad luck.
2.A black cat crossing will bring you good luck when you are walking.
3.This afternoon ,the writer’s son Sam was walking down the street thinking about something
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5.Sam had bad luck that afternoon.
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Little Tommy was doing very badly in math. His parents had tried everything—tutors (家庭教师), cards, special learning centers—in short, everything they could think of. Finally they took Tommy to a catholic (天主教的) school.
After the first day, little Tommy came home with a very serious look on his face. H-e didn’t kiss his mother hello. Instead, he went straight to his room and started studying. Books and papers were spread (铺开) out all over the room and little Tommy was hard at work. His mother was surprised. She called him down to dinner and as soon as he finished eating, he went back to his room, without a word. In no time he was back hitting t-he books as hard as before. This went on for some time, day after day while the mother tried to understand what was happening.
Finally, little Tommy brought home his report card. He quietly put it on the table and w-ent up to his room and hit the books. His mom looked at it and to her surprise, little T-ommy got an A in math. She could no longer hold her curiosity (好奇心). She went to his room and asked, “Son, what was it? Was it the nuns (修女)?”
Little Tommy looked at her and shook his head, “No. ”
“Well then,” she asked again. “WHAT was it?”
Little Tommy looked at her and said, “Well, on the first day of school, when I saw that man nailed (钉) to the plus sign (加号), I knew they weren’t joking. ”
根据以上短文内容，然后从每题所给的四个选项中选择最佳选项。
1.Why did Tommy’s parents send him to a catholic school?
A. Because he could eat well there.
B. Because he could earn more about nuns.
C. Because his parents wanted him to do better in his math.
D. Because his parents didn’t want him to learn math any more.
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A. was still the same as usual
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C. Tommy didn’t like the plus sign
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5.From the passage, we can infer (推断) that _______.
A. teachers should be strict with their students
B. mistaking (误解) might do good sometimes
C. a catholic school is much better than other ones
D. nuns are good at helping children with their math
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