Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1.What is discussed in this passage?
A. The content（内容） of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
2. From the passage, we can infer that _________
A. modern advertising has less influence on customers
B. once customers see ads about a new cereal, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
3.What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It's impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
科目：初中英语 来源：2014-2015学年广东广州市白云区太和镇七年级下期中英语试卷（解析版） 题型：单项填空
Her parents don’t allow her _________ up late.
A．to stay B．staying C．to staying D．Stay
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科目：初中英语 来源：2014-2015学年云南大理祥云县第三中学九年级下4月月考英语试卷（解析版） 题型：阅读理解
I have always heard that walking under a ladder brings bad luck, but I’ve never thought so .I have walked under ladders many times, but I have never met anything bad before. It’s the damn with black cats. People say if a black cat crosses before you, it means bad luck .I have never thought that until this afternoon But ever since I heard my student Sam’s story .I’ve begun thinking about whether it was true.
This afternoon, Sam was walking down the street thinking about something, so he wasn’t paying attention to where he was going. He walked right under a ladder standing against a building. A black cat ran out of a door just at that moment, and Sam fell over it, his head hit the ladder. A man washing the window was at the top of that ladder and the dirty water went down through the air. Poor Sam! He got wet all over.
阅读短文内容，判断正(T)误(F)
1.At first, the writer believed that walking under a ladder would bring bad luck.
2.A black cat crossing will bring you good luck when you are walking.
3.This afternoon ,the writer’s son Sam was walking down the street thinking about something
4.When Sam was walking under a ladder ,a black cat ran out of a door.
5.Sam had bad luck that afternoon.
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科目：初中英语 来源：2014-2015学年云南大理祥云县第三中学九年级下4月月考英语试卷（解析版） 题型：单项填空
My teacher left for Hong Kong the day before yesterday.
A. leave to B. go to
C. goes to D. went to
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科目：初中英语 来源：2014-2015学年无锡梅梁中学九年级上学期期中考试英语试卷（解析版） 题型：单词拼写
动词填空: 用括号内所给动词的适当形式填空（本大题共8小题，每小题1分，共8分）
1.The master often says that he can make everyone who tries his best ______ (get) good grades.
2.Neither the students nor the teacher ____________ (wait) for me when I arrived at their school gate.
3.Alice learnt to ride last year, and since then she _____________ (ride) to school.
4.The pioneer heart surgeon_____________ (respect) by all the people in the town.
5.At the moment we have too much to do __________ (think) of doing anything else.
6.Lily, ___________ (share) with friends your worries will be a good way to relax yourself.
7.Boys and girls, please read the book, or you ____________ (get) lost during the visit.
8.The old computer ________ (break) down easily, so I had to restart it again and again.
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科目：初中英语 来源：2014-2015学年无锡梅梁中学九年级上学期期中考试英语试卷（解析版） 题型：单项填空
It is difficult for us to learn a lesson in life we’ve in fact had that lesson.
A. until B. after C. since D. When
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科目：初中英语 来源：2014-2015学年无锡梅梁中学九年级上学期期中考试英语试卷（解析版） 题型：单项填空
— I’m new here.
---Take a map with you. You’ll find it of great _____ in helping you to find the way.
A. useful B. importance
C. helpful D. interest
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科目：初中英语 来源：2014-2015学年四川资阳安岳永清责任区九年级下第一次月考英语试卷（解析版） 题型：单项填空
---I’m sorry to keep you waiting.
--- It doesn’t matter. I ____ here for only a few minutes.
A. have been B. was
C. had been D. will be
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科目：初中英语 来源：2014-2015学年四川巴中市平昌县岩口小学九年级下第一次综合考英语试卷（解析版） 题型：阅读理解
Little Tommy was doing very badly in math. His parents had tried everything—tutors (家庭教师), cards, special learning centers—in short, everything they could think of. Finally they took Tommy to a catholic (天主教的) school.
After the first day, little Tommy came home with a very serious look on his face. H-e didn’t kiss his mother hello. Instead, he went straight to his room and started studying. Books and papers were spread (铺开) out all over the room and little Tommy was hard at work. His mother was surprised. She called him down to dinner and as soon as he finished eating, he went back to his room, without a word. In no time he was back hitting t-he books as hard as before. This went on for some time, day after day while the mother tried to understand what was happening.
Finally, little Tommy brought home his report card. He quietly put it on the table and w-ent up to his room and hit the books. His mom looked at it and to her surprise, little T-ommy got an A in math. She could no longer hold her curiosity (好奇心). She went to his room and asked, “Son, what was it? Was it the nuns (修女)?”
Little Tommy looked at her and shook his head, “No. ”
“Well then,” she asked again. “WHAT was it?”
Little Tommy looked at her and said, “Well, on the first day of school, when I saw that man nailed (钉) to the plus sign (加号), I knew they weren’t joking. ”
根据以上短文内容，然后从每题所给的四个选项中选择最佳选项。
1.Why did Tommy’s parents send him to a catholic school?
A. Because he could eat well there.
B. Because he could earn more about nuns.
C. Because his parents wanted him to do better in his math.
D. Because his parents didn’t want him to learn math any more.
2.Tommy’s mother felt surprised that his son _______.
A. was still the same as usual
B. ate so much at dinner
C. kissed her hello after school
D. worked hard but said little
3.“Hitting the books” means “_______” in Chinese.
A. 用功 B. 捶书 C. 发泄 D. 振作
4.The last sentence in the passage shows that _______.
A. Tommy felt sorry for the mail
B. Tommy was afraid of being nailed
C. Tommy didn’t like the plus sign
D. Tommy liked playing jokes on others
5.From the passage, we can infer (推断) that _______.
A. teachers should be strict with their students
B. mistaking (误解) might do good sometimes
C. a catholic school is much better than other ones
D. nuns are good at helping children with their math
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