科目:初中英语 来源: 题型:阅读理解
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科目:初中英语 来源:2013届江苏省如皋市九年级中考模拟英语卷(带解析) 题型:阅读理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?
A.To make companies pay for naming service. |
B.To help people choose the best products. |
C.To present good images of the products. |
D.To prevent good images from being copied. |
A.The Importance of Right Brand Names | B.The Development of Names |
C.The Rules of Naming | D.The Methods of Choosing Names |
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科目:初中英语 来源:2012-2013学年江苏省如皋市九年级中考模拟英语卷(解析版) 题型:阅读理解
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A.To make companies pay for naming service.
B.To help people choose the best products.
C.To present good images of the products.
D.To prevent good images from being copied.
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
3.What’s the best title for the passage?
A.The Importance of Right Brand Names B.The Development of Names
C.The Rules of Naming D.The Methods of Choosing Names
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科目:初中英语 来源:2010年广东省广州市毕业学业考试英语卷 题型:其他题
阅读下面的短文.并根据短文后的要求答题。
Since 1850.the temperature of Earth’s surface has increased about 0.6°C.Scientists predict it may warm much more by the end of this century.Who’s turning up the heat? Well, it seems that we are! Some of this global warming may be natural.However,nearly all scientists now agree that most of it is due to peoples actions.Over the past 150 years, we've added huge amounts of certain gases, especially carbon dioxide(CO2)to the air.These gases can keep heat near Earth's surface,so more carbon dioxide means more heat is kept near Earth's surface.Global warming may change the weather in ways that lead to more severe storms,floods and droughts.
We add carbon dioxide to the air when we burn things, especially fossil fuels.Fossil fuels are energy sources formed from the remains of plants and animals that lived millions of years ago.Coal,oil,and natural gas are all fossil fuels.People in the United States and other countries started bunting large amounts of fossil fuels more than a century ago.The amount d fossil fuels being burned each year has been increasing worldwide.The more we burn,_____________________.
What can we do to help? Nowadays to live a low-carbon life is quite popular in the world. Low-carbon means to reduce the amount of carbon dioxide.Saving energy and reusing are the key words. In fact, even the simplest everyday activities can make our lives low-carbon.
1.What problem can global warming cause?(根据短文内容回答问题)
2.What are fossil fuels?(同上)
3.请将第一段中的划线句子翻译成汉语。
4.请根据第二段内容,将最后一个句子补充完整。
The more we bum,_____________________________________________.
5.请写出日常生活中的一种“低碳”行为(用英语写一个句子)。
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