You’re in a department store and you see two fashionable young women, looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome.”
They leave and you go over to see this sweater. You’ve never heard of Lorenzo Bertolla, but those girls looked really fashionable. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, drinking and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing (秘密行销). Companies from Ford to Nike are starting to use it. It can reach people that don’t pay attention to traditional advertising. For example, consumers between the age of 18 and 34. They have a lot of money to spend, but they don’t believe ads.
So advertising agencies hire (雇佣) young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but the marketing manager Jonathan Reseller calls it creative. “Look at traditional advertising. Its effectiveness is decreasing”
根据材料内容选择最佳答案，并将其标号填入题前括号内。
【小题1】Why do the two fashionable young women make the conversation in the store?
| A．Because they want to buy the clothes. |
| B．Because they are the owners of the store. |
| C．Because they want to draw other customers’ attention. |
| D．Because they are excited to find the clothes. |
| A．The name of a clothing store. |
| B．The brand name of a sweater. |
| C．The name of a fashionable girl. |
| D．The name of an advertising agency. |
| A．teenagers | B．the old |
| C．young adults | D．young women |
| A．The two fashionable young women are hired by an advertising agency. |
| B．Some companies begin to use the undercover marketing. |
| C．The customers between 18 and 34 don’t believe the ads. |
| D．The undercover marketing is not as good as the traditional advertising. |
| A．Lorenzo Bertolla clothes. |
| B．Undercover marketing. |
| C．Traditional advertising. |
| D．Companies about Ford and Nike. |
科目：初中英语 来源： 题型：阅读理解
“Did you go skating a lot last year?” I asked. Jen shook her head and looked at me. Finally she said, “On Thanksgiving, Mom and I always went to visit some friends who lived on a farm. I especially loved seeing their big turkeys.”
Until then, I didn’t think about how Jen felt. She had a new stepfather (继父) and stepbrother, and had a new town and home, too. Jen and her mom used to live near a lake where Dad and I went every summer, and she had to move up north with us. She had more changes than me.
Jen seemed sad, so I was busy thinking of some ways to cheer her up on Thanksgiving. I told her my plan and she was excited. First we made a huge snowball, and then a small snowball. Then we built a wall behind the big snowball as a tail. Jen mixed some food coloring with water, saying, “We can spray (喷) colors on the tail.” Our snow turkey had a red, blue, green, and yellow tail. We were so busy that we didn’t notice our parents come outside. Dad found a hat for the snow turkey, and Mom wrapped her scarf around its neck.
“Thanks for cheering Jen up,” Mom said. “You’re a good brother, and you always come up with great ideas.’’ A happy feeling spread through me. I began to understand how much she cared about everyone in our new family.
【小题1】What did Jen do on Thanksgiving in the past?
| A．She went skating with her friends. |
| B．She went to the farm with her mother. |
| C．She stayed at home with her mother. |
| D．She made snow turkeys with her mother. |
| A．Jen lived near a lake in the past. |
| B．The writer was Jen’s stepfather. |
| C．Jen moved up north for studying. |
| D．The writer just moved out of his old house. |
| A．①③⑥④②⑤ | B．①②③④⑤⑥ |
| C．③①⑥④②⑤ | D．③①⑥②④⑤ |
| A．Jen’s stepmother was not friendly to the writer. |
| B．Jen didn’t feel happy after moving here. |
| C．Jen’s mother did a lot to make Jen happy. |
| D．The writer felt happy because his stepmother liked him. |
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科目：初中英语 来源： 题型：阅读理解
Do you like Hunan TV shows? What do you think of them? A popular TV show may have 70, 000, 000 TV viewers (观众). A TV show can make something or someone well-known overnight ( 一夜成名 ) .
That's why more than 10 ,000 , 000 women and girls of 4-89 -years -old watch Hunan TV’s "Super Girl" show.
These " game" shows put ordinary(普通的) people on TV to play a game for prizes (奖品) and money. These game shows can make anyone a star, and he or she can also get lots of money, so many people watch the shows.
" Super Girl" is the first show of this kind in China. It's so close to you. Everyone can join in it.
For the show, many girls stop their classes. " They hope they can be superstars someday. But the best way to success (成功) is to learn more and work hard, " said some directors (导演).
【小题1】This article may come from_____.
| A．a sitcom | B．a textbook |
| C．a newspaper | D．a fashion show |
| A．it can make some people well-known overnight |
| B．it can make people get lots of knowledge(如识) |
| C．people have nothing else to do |
| D．it's interesting |
| A．men and women singers |
| B．Super stars |
| C．ordinary girls |
| D．ordinary boys |
| A．ninety-eight | B．four |
| C．eighty-nine | D．eighty |
| A．don't like to go to school |
| B．don't want to join in the show |
| C．want to be superstars |
| D．think it's interesting |
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科目：初中英语 来源： 题型：阅读理解
Britain’s smallest school was closed down because its only pupil failed to turn up for class, a famous British newspaper reported in May. The newspaper said the six-year-old girl’s parents were unhappy with a teacher who just got the new job to teach the only pupil.
The school had been closed for the last nine months after its former (前任的) teacher retired（退休）and the only other pupil moved on to a secondary school. The new teacher, Ms Puckey, was to start teaching the girl and reopen the school. But the girl’s mother is keeping her daughter at home. “I was not pleased with the new teacher,” the mother said, “I had told the old teacher as far back as last September that if Ms Puckey got the job, my children would not be going to school.” The school lies on an island off the northeast coast of Scotland. Although there was only one pupil, the school is very good in many ways and has a headmaster, three computers, a television and an art room as well as a school house with three bedrooms.
【小题1】The reading is about_________.
| A．the smallest school that was closed down |
| B．the only pupil in the smallest school |
| C．the new teacher and her teaching |
| D．the old teacher who just retired |
| A．is too far for the students |
| B．does not have enough teachers |
| C．does not have many pupils |
| D．is new but small |
| A．the girl’s mother had only one child |
| B．the new teacher was not kind to the girl |
| C．the old teacher was fit to teach the girl |
| D．the parents were unhappy with the school |
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科目：初中英语 来源： 题型：阅读理解
Teachers and parents usually call attention to the pictures when they read storybooks to preschool children. But a new study tells that calling attention to the words and letters on the book may lead to better readers.
The two-year study compared（比较）children who were read to this way in class with children who were not. Those whose teachers most often discussed the words showed clearly higher skills in reading, spelling and understanding.
Shayne Piasta, a professor of teaching and learning at Ohio State University, says most preschool teachers would need only a small change in the way they teach. They already read storybooks in class. The only difference would be increased attention to the printed words.
Ms. Piasta says if you get children to pay attention to letters and words, it makes sense that they will do better at word spelling. But she says studies show that very few parents and teachers do this in a systematic（系统的）way.
They watched more than three hundred children aged four and five in classrooms in Ohio and Virginia. The children came from poor families and were poor in their language skills. They may become bad readers when they enter primary schools later.
Professor Justice says children’s language skills can be improved by discussing with him or her when you are reading a book to a child. There are different ways that adults can talk to children about the letters and words on the page. They can point to a word and discuss the shape of it with a finger. They can point out a word: “This is ‘dog’.” They can discuss the meaning of the word or how the words tell the story. And they can also show how words are written left to right in English.
【小题1】What does the underlined phrase “it makes sense” in Paragraph 4 mean?
| A．It can be understood and agreed. |
| B．It is impossible to happen. |
| C．It can be difficult to imagine and describe. |
| D．It is surprising to see. |
| A．Parents are more important than teachers for little children. |
| B．Teachers need to learn a lot to use the new teaching way. |
| C．It’s impossible for preschool children to understand words. |
| D．Skills are important to children’s reading development. |
| A．preschool children should have higher discussing skills |
| B．parents should make a plan to teach their children reading |
| C．teachers should help children pay attention to printed words |
| D．languages skills should be discussed with preschool children |
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科目：初中英语 来源： 题型：阅读理解
Beijing Sunshine Secondary School offers after-school clubs and activities from Monday to Friday. These activities are offered to all of the students at no cost. The school decides to give its students opportunities(机会) to become successful lifelong learners.
| Clubs and activities | Time | Place | Advisor(指导教师) |
| Art Club | Tuesday& Thursday 3.05PM—4.35PM | Art Room | Ms. Wang |
| Chess Club | Monday& Wednesday 3.05PM—4.35PM | Chess Room | Mr. Zhang |
| Computer Club | Tuesday& Thursday 3.05PM—4.35PM | Computer Room | Mr. Chen |
| Sewing Club | Monday& Wednesday 3.05PM—4.35PM | The dressmaker’s | Ms Wang |
| Web Design | Monday 3.05PM—4.35PM | Computer Room | Mr. He |
| Drama Club | Tuesday& Thursday 3.05PM—4.35PM | Music Room | Ms Qing& Ms Yao |
| Dress Designing | Friday 3.05PM—4.35PM | Art Room | Ms Wang |
| Other helpful clubs and activities, as you like. | |||
| A．To make the students get ready for work. |
| B．To help the students spend their free time. |
| C．To make some money. |
| D．To give the students abilities to learn. |
| A．Music and dancing. | B．Sport and games. |
| C．Computers and design. | D．Dress and art. |
| A．Mr. Zhang | B．Mr. Chen |
| C．Mr. He | D．Ms. He |
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科目：初中英语 来源： 题型：阅读理解
We surveyed 300 young people on what they like to do at weekends. One hundred people are from the age of 11–18, one hundred 19–26 and one hundred 27–35. The following chart shows their answers:
Favourite things to do (by ages)
【小题1】How many people enjoy playing computer games in the 11-18 group?
| A．20. | B．50. | C．60. | D．75. |
| A．taking a walk |
| B．watching TV |
| C．going to the movies |
| D．playing computer games |
| A．All the people like taking a walk most |
| B．The people of 11–18 like taking a walk least |
| C．The most people like going to the movies in the 19–26 group |
| D．The people of 27–35 like playing computer games most |
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科目：初中英语 来源： 题型：阅读理解
Computers are good tools(工具）.The Internet is also good. But some people spend too much time online. They can’t stop. Doctors say this is a new sickness. They call this sickness Internet Addiction Disorder (互联网成瘾症）（IAD).
People with IAD are online a lot. They spend hours chatting to their friends or playing online games. Many people with IAD spend more time on the Internet than with family or friends. Some people with IAD even quit(辞掉)their jobs!
Do you have IAD? Think about these questions：How many hours a day are you online? Is it a lot or a little? When you are not online，are you thinking about playing a computer game or checking your messages? When you are online，do you forget the time? Do you get angry when you can’t play a game?
If you have IAD，what can you do? Dr. Ivan Goldberg and Dr. Kimberly S.Young have some ideas. First，ask yourself “Why am I online a lot?” Then try to take a break. For example，use the computer or play games twice a week，not every day. In this way，you can have a good social life with other friends.
【小题1】The passage is mainly about________
| A．a new sickness | B．an online game |
| C．messages | D．computer jobs |
| A．Quitting your job to spend more time online. |
| B．Spending time with family and friends. |
| C．Forgetting the time when you are online. |
| D．Getting angry when you can’t play a game. |
| A．quit their jobs | B．are online a lot |
| C．have IAD | D．help people with IAD |
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科目：初中英语 来源： 题型：翻译
翻译 阅读下面的短文，将划线部分译成英文或中文。（共5小题，计10分）
【小题1】Greenwood Park is the best place to go to on weekends. I always finish my breakfast fast on Saturdays because I want to get to Greenwood Park before 10:00 a .m. to meet my friends. 【小题2】The park is a crowded place because almost everyone goes there to see the street performers. 【小题3】 有些人认为他们没趣，but I think they are creative people. However, 【小题4】 you can enjoy your time quietly at one of the small coffee shops near the park. 【小题5】 你可以在那儿读书或放松。There is something for everyone at Greenwood Park.
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