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【题目】 What exactly is persuasion? Persuasion is a process that enables you to change others’ attitudes, opinions, or behaviors. When you are watching TV, there are so many advertisements to persuade you to buy their products. When your naughty son does not like to write his homework, you will punish him, which is also a persuasion.

Persuasion is a very important skill nowadays. It is fulfilling everywhere, every time. In many ways, persuasion combines art and science. It’s an art in that it requires the ability to establish trust and strong communication skills. It’s a science in that it centers on the disciplined collection and analysis of information and solidly researched principles (原则) of human behavior.

Persuasion is everywhere, but the effect is very different.

When we persuade, first we should be believable. If someone is an expert in a certain field, his or her speech will be convincing when he or she expresses opinions about this field. It is interesting that if someone’s aim is not to affect your opinions, and he or she has no benefit from your decision, this person seems to be more trustful. What’s more, we need to be attractive. If we like someone, we will be affected by him or her on some unimportant topics. Even if this person tells us he or she wants to affect, maybe we will also be affected.

The methods of persuasion are necessary too. First you should think wise for choosing your topic. A good topic is a big impact to catch your audience. Then when you have done selecting topics, now it’s time to brainstorm how you will have a deep conversation with your audience to give them more ideas about your topics. And think about who your listener is and what they want to know. How will you catch their attention to become more interested in your subject? Next, understanding your audience can help you deliver the right information that is valuable to them. To get your audience, try to add some personal experience in your topics. The way you talk to them expresses your feelings and knowledge, and it really works.

Everyone is trying to persuade someone and being persuaded. So next time you listen to a speech, watch an advertisement, think of persuasion.

1In Paragraph 2, the writer thinks persuasion is an art because________.

A.they both have the same topicB.they both need skills to achieve

C.they both make the audience laughD.they both deliver the right information

2Paragraph 3 is mainly about________.

A.the meaning of persuasionB.the methods of persuaders

C.the importance of persuasionD.the characteristics of persuaders

3Which of the following would be the best title for the passage?

A..Are Advertisements Worth Trusting?B.Persuasion — The Effects are Different

C.Are Good Topics Important for Persuasion?D.Persuasion — An Important Social Skill

【答案】

1B

2D

3D

【解析】

短文主要解释了说服,说服是一个使你能够改变他人态度、观点或行为的过程。重点说明了说服的重要性及方法。

1细节理解题,根据“It’s an art in that it requires the ability to establish trust and strong communication skills.这是一门艺术,因为它需要建立信任的能力和强大的沟通技能。”,可知答案。故选B

2细节理解题,根据“Persuasion is everywhere, but the effect is very different. 说服无处不在,但效果却大不相同”,可知本段应该讲说服者的特点,故选D

3最佳标题,根据句首“What exactly is persuasion? Persuasion is a process that enables you to change others’ attitudes, opinions, or behaviors.到底什么是说服?说服是一个使你能够改变他人态度、观点或行为的过程。”及短尾“Everyone is trying to persuade someone and being persuaded. So next time you listen to a speech, watch an advertisement, think of persuasion.每个人都在试图说服某人,也都被说服了。所以下次你听演讲,看广告,想想劝说。”结合段意应该是介绍社交技能——说服,故选D

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