科目:初中英语 来源: 题型:阅读理解
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科目:初中英语 来源:2012年初中毕业升学考试(山东济南卷)英语(带解析) 题型:阅读理解
阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.
【小题1】根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.
【小题2】根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.
【小题3】根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner’s business?
【小题4】把短文中画底线的句子译成汉语。
【小题5】根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
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科目:初中英语 来源:2012年初中毕业升学考试(山东济南卷)英语(解析版) 题型:阅读理解
阅读短文,按要求完成各题。
Close your eyes. Think about a happy memory. What do you see? What do you smell? Do memories smell? Haraid Vogt and Avery Gilbert think so. Smell and memory are very important to them. Why? They sell smells.
Who do they the smells to? And how can they sella smell? Businesses come to Vogt and Gilbert for help. Vogt and Gilbert find a smell to go with the business’s product. For example, Vogt and Gilbert worked with and expensive hotel in New York City. They developed a smell like expesive cologne(科隆香水)for the hotel’s owners. Then they put it in the air of the hotel hallway. Why did they choose the smell of cologne? A lot of businessmen stay at that hotel. The hotel’s owners want their guests(客人)to feel like they are in an expensive men’s club. And rich men wear expensive cologne.
Using smell to sell things is not new. Bakers know that the smell of baking bread brings in customers. They always make sure that people on the street can smell the baking bread. Chocolate makers do the same thing. And of course perfume (香水)makers sell smells.
In the past, only the food and perfume businesses used smell to sell their products. But today, more and more businesses are trying it, from hotels to airlines(航空公司). Some companies put a special smell on the advertisement that they send to customers. For example, one car company uses a perfume on their booklet that smells like a new car.
But do smells really sell? The answer seems to by yes. Smells become a part of our memories. And memory is important in sales, why? When customers remember the name of a product, they usually choose it again. But there are a lot of choices these days, so it isn’t easy to remember product names. That’s why smell is important. It helps people remember.
In the future, will different computers and televisions have different smells? Vogt and Gilbert think so. They are sure that one day, most businesses will use smell to sell.
1.根据短文内容完成句子填空(每空限填一个单词)
From the first paragraph of the passage, we know Harald Vogt and Avery Gilbert sell ______ and they ______ memories smell.
2.根据短文内容完成句子填空(每空限填一个单词)。
According to the passage, smells are ______ for business because they can ______ people to remember the product names.
3.根据短文内容回答问题。
According to the passage, how did Vogt and Gilbert help the hotel owner’s business?
4.把短文中画底线的句子译成汉语。
5.根据短文内容用一个完整的英文句子(限10个词以内)回答问题。
What is the main idea of the passage?
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科目:初中英语 来源:2011年山东省菏泽市中考英语试卷(解析版) 题型:阅读理解
When Oakland High School in California moved into a new building, the students and teachers noticed a strong smell. Then almost half of the students began to have a headache and a cough. Experts (专家) came to find the cause of the sickness. Finally, they discovered that the air in the building was not safe to breathe. They were surprised to find out that the desks and chairs in the school library caused the trouble. These desks and chairs were made of particleboards(合成板). This kind of board is cheap. It is made of very small pieces of wood held together with a chemical (化学物质). This is just one example of a modern problem that is most common in cities—indoor air pollution(污染).
People have worried about air pollution for many years, and the government has spent lots of money trying to clean up the air of big cities. But now we found that we are still breathing unhealthy air. A study shows: Indoor air pollution is almost two to five time(倍) worse than outside pollution. So remember to open the windows and don’t stay too long in modern buildings with windows closed.
1.Many students and teachers _________ after they moved into the new building.
A were very happy and excited B. didn’t feel well C. felt tired because of hard work
2.The experts came to Oakland High School for _________.
A staying with the sick students and teachers
B. taking away the desks and chairs
C. finding the cause of the illness
3. Which of the following is Not true according to the passage?
A. The indoor air pollution is common in cities.
B. We needn’t worry about the outside pollution.
C. The air in this school library was not safe to breathe.
4.A study shows that indoor air pollution is _________.
A even worse than the outside pollution B. not so bad as outside pollution
C. the only problem to worry about
5. What’s the main idea of the passage?
A Never move into a new building B. We shouldn’t buy cheap desks and chairs
C. The indoor air pollution is a big and common problem.
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科目:初中英语 来源: 题型:阅读理解
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