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【题目】下表示意我国沿海某鞋业公司全球化发展的历程。读表,完成下列问题。

发展阶段

时间

方式

产品“走出去”

1991~1997年

接收订单,代工生产

销售“走出去”

1998~2001年

在俄罗斯、阿联酋、尼日利亚、美国、巴拿马建立贸易分公司

品牌“走出去”

2001~2003年

收购意大利某知名鞋业公司

资本“走出去”

2003年至今

在尼日利亚、意大利建立生产基地,在意大利的时尚之都米兰设研发中心

1该公司阶段的主要发展目标是

A开拓国际市场 B建立品牌形象 C吸引国外资金 D降低生产成本

【2】该公司在尼日利亚、意大利建生产基地,可以

A降低劳动成本 B增强集聚效应 C便于产品销售 D便于原料运输

【答案】

【1】A

2C

【解析】

试题分析:

【1】该公司阶段主要参与加工和销售分工,并且开拓国际市场,A正确;阶段的发展目标为建立品牌形象,B错误;四个阶段中均不以吸引国外资金为主要发展目标,C错误;鞋厂对于原料区位要求较低,D错误。

【2】在意大利建生产基地,劳动力价格昂贵,不能降低生产成本,A错误;在尼日利亚、意大利建生产基地,属于工业分散,B错误;在当地建鞋厂,有助于了解当地市场需求,增加销量,C正确;阶段中代工生产和销售阶段未体现降低生产成本,D错误。

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