As De Witt Wallace lay in bed recovering from injuries that he unfortunately came by in World War I, he found there was a wealth of interesting information to read. Realizing few people would have the time to get through all this information, he knew exactly what to do. In 1920, this young American submitted a sample magazine containing shortened articles to publishers across America. However, all turned him down.
Undeterred, De Witt and his new bride Lila Bell Acheson published the first issue of Reader’s Digest in February 1922. Working from home, the Wallaces printed 5,000 copies, which were sold by mail to 1,500 people and priced at 25 cents. From these humble beginnings grew the world’s most widely–read magazine.
The magazine became popular and, by 1935, sales topped one million. In 1938, the first international edition was published in the United Kingdom. During World War Ⅱ, editions were published for the first time in Latin America and Sweden. After the war Reader’s Digest moved into Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Norway, South Africa and Switzerland. In 1950, Reader’s Digest published its shortened Books (now known as Select Editions in Australia). In 1959, music, the first non–print product line, was introduced. In 1962, Reader’s Digest revolutionized direct mail by introducing easy–to–enter Sweepstakes and a year later the first Reader’s Digest general book was published. In 1986, video was added to the Reader’s Digest product line.
In 1973, the Wallaces gave up active management of Reader’s Digest. De Witt died in 1981, aged 91; Lila in 1984, aged 94. With no heirs(继承人) to the Wallace empire to take control, Reader’s Digest became a public company in the early 1990s and is now headed by a Chief Executive Office and Chairman of the Board.
【小题1】What is the purpose of De Witt Wallace creating the earliest magazine?
A.To become wealthy. | B.To offer people information. |
C.To heal the wounds from the war. | D.To turn down uninteresting stories. |
A.Before World War I. | B.In 1920. | C.In 1922. | D.In 1935. |
A.The first issue of Reader’s Digest. |
B.The first trial of De Witt Wallace’s dream. |
C.De Witt Wallace’s character and marriage. |
D.The humble beginnings of Reader’s Digest. |
A.c — e — a — b — d | B.e — a — c — b — d |
C.c — e — a — d — b | D.a — c — e — d — b |
A.Reader’s Digest only published shortened or general books. |
B.After World War ⅡReader’s Digest was published all over the world. |
C.Reader’s Digest was first private–owned and later public–owned. |
D.Reader’s Digest has always been headed by a Chief Executive Office |
【小题1】B
【小题1】B
【小题1】D
【小题1】A
【小题1】C
解析【小题1】细节题;从第一段的句子:he found there was a wealth of interesting information to read. Realizing few people would have the time to get through all this information, 可知是为了给人们提供很多信息。选B
【小题1】细节题:从第一段的句子:he knew exactly what to do. In 1920, this young American submitted a sample magazine containing shortened articles to publishers across America. 可知是1920年开始第一次开始尝试杂志的。选B
【小题1】段落大意题:从第二段的最后一句:From these humble beginnings grew the world’s most widely–read magazine.可知这两段讲的是《读者文摘》的艰难的开始。选D。
【小题1】排序题:文章第三段介绍了《读者文摘》的发展,可知答案是A
【小题1】细节题:从最后一段的句子;With no heirs(继承人) to the Wallace empire to take control, Reader’s Digest became a public company in the early 1990s 可知《读者文摘》先是私人拥有,然后由公共拥有的。选C
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As De Witt Wallace lay in bed recovering from injuries that he unfortunately came by in World War I, he found there was a wealth of interesting information to read. Realizing few people would have the time to get through all this information, he knew exactly what to do. In 1920, this young American submitted a sample magazine containing shortened articles to publishers across America. However, all turned him down.
Undeterred, De Witt and his new bride Lila Bell Acheson published the first issue of Reader’s Digest in February 1922. Working from home, the Wallaces printed 5,000 copies, which were sold by mail to 1,500 people and priced at 25 cents. From these humble beginnings grew the world’s most widely–read magazine.
The magazine became popular and, by 1935, sales topped one million. In 1938, the first international edition was published in the United Kingdom. During World War Ⅱ, editions were published for the first time in Latin America and Sweden. After the war Reader’s Digest moved into Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Norway, South Africa and Switzerland. In 1950, Reader’s Digest published its shortened Books (now known as Select Editions in Australia). In 1959, music, the first non–print product line, was introduced. In 1962, Reader’s Digest revolutionized direct mail by introducing easy–to–enter Sweepstakes and a year later the first Reader’s Digest general book was published. In 1986, video was added to the Reader’s Digest product line.
In 1973, the Wallaces gave up active management of Reader’s Digest. De Witt died in 1981, aged 91; Lila in 1984, aged 94. With no heirs(继承人) to the Wallace empire to take control, Reader’s Digest became a public company in the early 1990s and is now headed by a Chief Executive Office and Chairman of the Board.
What is the purpose of De Witt Wallace creating the earliest magazine?
A.To become wealthy. B.To offer people information.
C.To heal the wounds from the war. D. To turn down uninteresting stories.
When did De Will make his first trial of the magazine?
A.Before World War I. B.In 1920. C.In 1922. D.In 1935.
What is mainly talked about in the first two paragraphs?
A.The first issue of Reader’s Digest.
B.The first trial of De Witt Wallace’s dream.
C.De Witt Wallace’s character and marriage.
D.The humble beginnings of Reader’s Digest.
Which of the following is the right order for the history of Reader’s Digest?
a.The Select Edition came out.
b.The Wallaces retired from the management of Reader’s Digest.
c.The magazine sold over million copies.
d.The product line was improved by means of videos.
e.Editions in other languages were published.
A.c — e — a — b — d B.e — a — c — b — d
C.c — e — a — d — b D.a — c — e — d — b
What can be known about Reader’s Digest from the passage?
A.Reader’s Digest only published shortened or general books.
B.After World War ⅡReader’s Digest was published all over the world.
C.Reader’s Digest was first private–owned and later public–owned.
D.Reader’s Digest has always been headed by a Chief Executive Office
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