In 1939 two brothers, Mac and Dick McDonald, started a drive–in restaurant in Sna Bemadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this minimal selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine（常规） for the preparation of their food, and they insisted on their cook’s sticking to the routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened; they were content with this small success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines. He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise( 经销)other copies of their restaurants. The agreement signed included the right to copy the men, the equipment, and even their red and white buildings with the golden arches.
Twenty years after the day Ray Kroc watched people rush up to order fifteen–cent hamburgers, McDonalds had over $ 1 billion in total sales a year. Today McDonalds is a world famous name. Its first twenty-two years is one of the most incredible success stories in modern American business history.
60. Mac and Dick McDonald had experience in managing all of the following business except ________.
A. a theater B. a drive–in C. an ice-cream shop D. a barbecue restaurant
61. What is this passage mainly about?________
A. Ray Kroc’s business abilities.
B. The development of fast-food service.
C. The life of Mac and Dick McDonald.
D. How McDonalds became a billion-dollar business.
62. How did the McDonald brothers keep the uniformity of the hamburgers? ________
A. They asked help from Ray Kroc.
B. They allowed other copies of their restaurant.
C. They had strict rules for the preparation of the food.
D. They added a new concept to the selection of the food.
63. We can conclude from this passage that ________.
A. Ray Kroc had great sense of business.
B. forty years ago there were a lot of fast-food restaurants
C. Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc
D. the location the McDonalds chose was the only source of the great popularity of their drive-in
科目：高中英语 来源：活题巧解巧练·高二英语（上） 题型：050
阅读理解
In the 1930s, a lot of people in the USA were out of work. Among these people was a man named Alfred Butts, he always had an interest in word games and so, to fill his time, he planned a game that he called ‘Laxico’. However, he was not completely satisfied with the game, so he made a number of changes to it and, in time, changed its name from ‘lexico’to‘Alph’and then to‘Criss cross’. He wanted to make some money from his new game but he didn't have any real commercial success.
In 1939, Butts happened to meet a man called Jim Brunot who showed an interest in the new game. The two men worked together on developing the game and in 1948 it was offered for sale in the United States under its new name棥—Scrabble’.
At first, it didn't sell very well. In the first year it sold just 2,250 sets and by 1951 it had only reached 8,500 sets a year.
Then, in 1952 the manager of Macy's department store in New York, Jack Strauss, happened to play‘Scrabble’ while he was on holiday. He thought it was a wonderful game and, when he went back to work after his holiday, he insisted that Macy's should stock the game and make an effort to call the public's attention to it.
As a result,‘Scrabble’ became a big success in the United States and it soon spread to Australia and then to other English-speaking countries.
1．The text is mainly about ________.
[ ]
2．Alfred Butts invented the game“Lexico” ________.
[ ]
A．to make himself famous
B．to make spelling simpler
C．when he was out of work and looking for a job
D．when he was playing word games to pass the time
3．Who made‘Scrabble’ popular? ________.
[ ]
A．Alfred Butts
B．Jack Strauss
C．Alfred Butts and Jim Brunot
D．Jack Strauss and Jim Brunot
4．When did Alfred Butts first put his game on the market? ________.
[ ]
A．In 1939
B．In 1948
C．Before 1939
D．Between 1939 and 1948.
查看答案和解析>>
科目：高中英语 来源： 题型：054
Since 1939, numerous scientific studies have been conducted to determine 1 smoking is a health threat. The 2 of the 3 has been consistent (constant) and indicates that there is a serious health risk. Research teams have conducted studies that show 4 all reasonable doubt that tobacco smoking, particularly cigarette smoking is 5 with a 6 life expectancy (time). Cigarette smoking is believed by most research workers in this 7 to be an important 8 in the development of cancer of the lungs and cancer of the throat and is believed to be related 9 cancer of other organs. Male cigarette smokers have a higher death 10 from heart disease than non-smoking males. (Female smokers are thought to be 11 affected because they do not breathe in the smoke 12 deeply.) The 13 of physicians and researchers consider these relationships proved 14 their satisfaction and say, “Give 15 smoking, if you don't smoke don't start!”
Smoking does 16 to the lungs. Smoking also affects the heart and blood vessels. Smokers also die much more often 17 heart disease.
While all tobacco smoking affects life expectancy and health, cigarette smoking appears to have a much greater effect than cigar or pipe smoking. 18 , nicotine consumption is not decreased by the latter forms, and current research indicates a 19 relationship between all forms of smoking and cancer of the mouth and throat. Filters and low tar tobacco are claimed to make smoking to some 20 safer, but they can only marginally reduce, not eliminate the threats.
1．
A. that B. whether
C. what D. which
2．
A. style B. fashion
C. trend D. drift
3．
A. matter B. affair
C. exhibit D. evidence
4．
A. to B. in
C. beyond D. for
5．
A. associated B. joined
C. mixed D. tied
6．
A. cutting B. shortened
C. lessening D. lengthened
7．
A. field B. part
C. aspect D. ground
8．
A. point B. key
C. factor D. step
9．
A. of B. on
C. by D. to
10．
A. rate B. ratio
C. pace D. speed
11．
A. mentally B. less
C. directly D. strongly
12．
A. far B. such
C. so D. still
13．
A. few B. majority
C. minority D. most
14．
A. to B. for
C. with D. of
15．
A. in B. up
C. away D. out
16．
A. harm B. injury
C. wound D. hurt
17．
A. in B. from
C. with D. by
18．
A. Moreover B. Though
C. Therefore D. However
19．
A. personal B. intimate
C. causal D. social
20．
A. area B. length
C. size D. extent
查看答案和解析>>
科目：高中英语 来源：英语教研室 题型：054
Smoking does 16 to the lungs. Smoking also affects the heart and blood vessels. Smokers also die much more often 17 heart disease.
While all tobacco smoking affects life expectancy and health, cigarette smoking appears to have a much greater effect than cigar or pipe smoking. 18 , nicotine consumption is not decreased by the latter forms, and current research indicates a 19 relationship between all forms of smoking and cancer of the mouth and throat. Filters and low tar tobacco are claimed to make smoking to some 20 safer, but they can only marginally reduce, not eliminate the threats.
1．
A. that B. whether
C. what D. which
2．
A. style B. fashion
C. trend D. drift
3．
A. matter B. affair
C. exhibit D. evidence
4．
A. to B. in
C. beyond D. for
5．
A. associated B. joined
C. mixed D. tied
6．
A. cutting B. shortened
C. lessening D. lengthened
7．
A. field B. part
C. aspect D. ground
8．
A. point B. key
C. factor D. step
9．
A. of B. on
C. by D. to
10．
A. rate B. ratio
C. pace D. speed
11．
A. mentally B. less
C. directly D. strongly
12．
A. far B. such
C. so D. still
13．
A. few B. majority
C. minority D. most
14．
A. to B. for
C. with D. of
15．
A. in B. up
C. away D. out
16．
A. harm B. injury
C. wound D. hurt
17．
A. in B. from
C. with D. by
18．
A. Moreover B. Though
C. Therefore D. However
19．
A. personal B. intimate
C. causal D. social
20．
A. area B. length
C. size D. extent
查看答案和解析>>
科目：高中英语 来源：皇冠优化名题 高中英语 题型：054
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
查看答案和解析>>
科目：高中英语 来源：人教社新课程2003年审核高二上册练习 人教社新课程2003年审核 题型：054
阅读下面短文，掌握其大意然后从各题所给的四个选项中，选出一个最佳答案.
Jack Bines is a self-made millionaire, but his beginnings were very lowly. He was the youngest of eight children. His father 1 in the cotton mills of Blackburn, Lancashire in the 1920s, but he was often 2 to work because of poor health. The family couldn't 3 to pay the rent, and the children often went 4 . After leaving school at the age of 14, Jack was wondering 5 to do when Mr Walker, his old teacher, offered to lend him ￡100 to start his own 6
It was just after the war. Raw materials were not plentiful, and Jack (without7 his parents' advice) saw a future in scrap metal. He bought bits of metal and stored them in an old garage. When he had built up a sizeable amount, he sold it and 8 plenty of money.
Jack 9 working hard．After one year he succeeded in 10 the ￡ 100 and he also 11 to give Mr Walker 100% interest to thank him for his generosity.
By the time Jack was 30 years old he 12 his first million, and he wanted to celebrate this progress 13 doing something “great”. With all his money 14 was possible to build a beautiful home for himself and his parents. In 1939, “Baines Castle” was built in the 15 of the Lancashire countryside. It was one of the finest buildings in the country.
Jack has recently sold “Baines Castle” for ￡ 5 million, 16 Jack still can't get used to 17 . He can often be found drinking with the locals at the local pub．
“I remember being very 18 as a child, but 19 unhappy as a child,” says Jack, “and I will never forget 20 I came from and who I am.”
Lancashire people are proud of their local hero.
(1)
[ ]
(2)
[ ]
(3)
[ ]
(4)
[ ]
(5)
[ ]
(6)
[ ]
(7)
[ ]
(8)
[ ]
(9)
[ ]
(10)
[ ]
(11)
[ ]
(12)
[ ]
(13)
[ ]
(14)
[ ]
(15)
[ ]
(16)
[ ]
(17)
[ ]
(18)
[ ]
(19)
[ ]
(20)
[ ]
查看答案和解析>>
湖北省互联网违法和不良信息举报平台 | 网上有害信息举报专区 | 电信诈骗举报专区 | 涉历史虚无主义有害信息举报专区 | 涉企侵权举报专区
违法和不良信息举报电话：027-86699610 举报邮箱：58377363@163.com
