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阅读下列短文,从每题所给的四个选项(A、B、C和D) 中,选出最佳选项。

                                      A

             Founded nearly a century ago,the House of Prada is recognized around the world for its simple and eye-catching creations.

             Mario Prada started the Prada label in 1913. He designed and sold luggage,handbags,and shoes in two small stores in Milan,Italy,and had customers across Europe and the US. When the big-name Prada suitcase,made from heavy walrus (海象) skin,proved unsuitable for aif travel,Prada concentrated on designing excellent leather goods and waterproof handbags.

             In 1978,Mario's granddaughter,Miuccia Prada who was clearly fashion-conscious,took over the company. The label was well known as a leather goods manufacturer,but had been struggling financially for several years. It looked like it was going to continue to do so. There was competition from other fashion houses like Gucci,but Miuccia turned the business around and brought the House of Prada into the? world of haute couture (高级时装) .

              Miuccia had been making jet-black waterproof backpacks since 1970,out of a nylon fabric called “Pocone”. She produced the classic Prada handbag which was simple,black nylon,and in 1985 it became a worldwide hit. The bag was functional,practical -and fashionable. The high price tag that accompanied the handbags was bound to encourage other companies to make similar cheaper bags in order to take advantage of the market. This only helped to make the genuine Prada articles more in demand.

              In 1989,Prada hit the fashion shows with its ready-to-wear collection of elegant,simple clothing. The fashion world took notice,and Prada's popularity soared(飞涨) .By the beginning of the 1990s,it was clear that Prada was going to be the leading force in fashion. Luxurious fabrics and simple styles,mostly in basic colours such as black,brown,grey and cream became the typical Prada look.

              In 1992,Miuccia created the more affordable Miu Miu line,aimed at younger buyers,followed by,the Prada Sport label,a line of mens wear and a lingerie(女士内衣) collection.

              Although the Prada look has developed over the years,and Miuccia has introduced many innovations(创新) in fabric and design,the quality of the finished product has never changed.

1. At first,the suitcases Mario Prada made  .

   A. were very heavy

   B. were used for air travel

   C. were of very poor quality

   D. were just popular with Italians

2. When Miuccia Prada took over Prada,the company  .

   A. had been the leading force in fashion

   B. had been faced with fierce competition

   C. had entered the world of haute couture

   D. had been famous for its functional products

3. What influence did the similar cheaper bags have on Prada?

   A. The real Prada products were taken off the market.

   B. More people wanted to get the real Prada products.

   C. The company had to lower the price of its products.

   D. More younger buyers could afford the real Prada products.

4. What is the best title for the text?

   A. Milan: The fashion capital of the world

   B. Miuccia: From Prada to Miu Miu

   C. Pocone: The classic nylon fabric

   D. Prada: From Milan to the world

5. How does the author develop this text?

   A. By using numbers.

   B. By making comparisons.

   C. By telling interesting stories.

   D. By following the order of time.

1. A 2. B 3. B 4. D 5. D

A篇(购物)

本文是记叙文。文章介绍了奢侈品牌普拉达的发展历程。

1. A. 细节理解题。由第二段的When the big-name Prada suitcase,made from heavy walrus skin,proved unsuitable for air travel可知,最初马里奥•番拉达制作的行李箱采用海象皮,其重量不轻,实在不适合带它上飞机去旅行。

2. B. 细节理解题。由第三段的There was competition from other fashion houses like Gucci,but Miuccia turned the business around可知,缪西规•普拉达接手普拉达公司时,该公司就一直面临着激烈的竞争。

3. B. 推理判断题。由第四段的The high price tag ... only helped to make the genuine Prada articles more in demand 可知,大量冒牌货的出现反而使得真正的普拉达商品的需求量增大。

4. D. 标题归纳题。本文旨在介绍奢侈品牌普拉达的发展历程——由最初在米兰 的小店售卖一步步成为引领时尚的国际品牌,故D项作标题符合文意。

5. D. 写作手法题。由文中出现的年份1913.1978.1989.1992等时间可知,本文 按时间顺序介绍了奢侈品牌普拉达的发展历程。

题目来源:2016年英语周报高二新课标 > 第39期 2015-2016学年高二课标

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