To advertise effectively today, you must abandon the old-school idea of “reaching the masses . All advertising is local and personal. The key to effective advertising today is to focus on the 45 .Som 题目和参考答案——青夏教育精英家教网—

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To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45  .
Some are the     46   ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47   about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how     48   if you hire someone to be a walking ad or launch a T-shirt advertising,     49  , you can print your products on T-shirts of your     50  . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51  .
More grand ways are as follows: virtual showroom. Build a website to    52   a virtual showroom. Use it when people call to ask    53   about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54   effective, and in the long run, cheap. Nothing is quite as powerful as a public    55   that seizes the public’s attention. You can invite a band to give a performance.    56  , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57   the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your    58  . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59    is based on previous positive experiences.

小题1:

A．person

B．product

C．individual

D．style

小题2:

A．special

B．common

C．amusing

D．normal

小题3:

A．description

B．decision

C．discussion

D．permission

小题4:

A．surprising

B．funny

C．impressive

D．amazing

小题5:

A．that is

B．at the same time

C．as a result

D．on occasion

小题6:

A．customers

B．employers

C．consumers

D．employees

小题7:

A．expensive

B．usual

C．popular

D．meaningless

小题8:

A．refer to

B．serve as

C．stand for

D．use as

小题9:

A．location

B．business-hours

C．salary

D．details

小题10:

A．unbelievably

B．consequently

C．accidentally

D．occasionally

小题11:

A．speech

B．sport

C．debate

D．performance

小题12:

A．For example

B．Moreover

C．However

D．To be exact

小题13:

A．create

B．guess

C．imagine

D．think

小题14:

A．production

B．reflection

C．consciousness

D．business

小题15:

A．information

B．relationship

C．pronunciation

D．achievement

小题1:C
小题2:B
小题3:A
小题4:C
小题5:A
小题6:D
小题7:C
小题8:B
小题9:D
小题10:A
小题11:D
小题12:B
小题13:C
小题14:D
小题15:A

试题分析：今天，要想做广告有效，你必须抛弃旧的教条的“面向大众化”的观念。现在所有的广告都有地域性和私人化的特点。如今有效做广告的关键是聚焦在个人。方法很多，你可以把广告插在住户加的门环上，或者车的挡风玻璃上。用灯箱或印在衣服上或者。还可以在网上建立虚拟展厅，或者请一些名人当街表演。当然口碑是最好的宣传。
小题1:考查名词在语境中的用法辨析。如今有效做广告的关键是聚焦在个人。person 人；product 产品；individual 个人； style 风格。结合前一句话，故选C。
小题2:考查形容词在语境中的用法辨析。有一些是每一个做广告的人都能解决的普遍做法。special；特别的；common  普遍的； amusing  有趣的；normal 正常的。根据every advertiser一词判断，选B。
小题3:考查名词在语境中的用法辨析。环形门环的门吊架会把你提供的东西的优点直接地展现出来。description描述；decision  决定；discussion 讨论；permission允许。两者结合，故选A。
小题4:考查形容词在语境中的用法辨析。想像一下，如果你雇一个人做走动着的广告或者做一个T恤衫的广告，会给人留下多么深刻的印象。surprising令人惊奇的；funny 好玩的； impressive 印象深刻的； amazing令人惊奇的。故选C。
小题5:考查短语在语境中的用法辨析。也就是说，你可以把你的产品印在T-恤衫上。that is 也就是说；at the same time  同时； as a result 结果；  on occasion 有时。本句是对前一句的想法的具体实施。故选A。
小题6:考查名词在语境中的用法辨析。也就是说，你可以把你的产品印在顾客T-恤衫上。customers顾客；employers 雇主；consumers  消费者； employees雇员。和your有关的应该是顾客更好。故选D。
小题7:考查形容词在语境中的用法辨析。从那以后，喷漆标志就变得越来越流行了。expensive昂贵的；usual 通常的；popular 流行的；meaningless 毫无意义的。故选C。
小题8:考查动词短语在语境中的用法辨析。建一个网站用作虚拟展厅。refer to  参考；serve as  作为……服务。强调的是服务性的、暂时性的；stand for  代表；use as 用作……，强调用途。故选B。
小题9:考查名词在语境中的用法辨析。使用它当人们打电话询问关于你的公司、产品或服务的细节时。location 位置；business-hours  营业时间；salary 工资；details 细节。故选D。
小题10:考查副词在语境中的用法辨析。这些方法都是令人难以置信地有效，而且长远来看很便宜。unbelievably令人难以置信地；consequently 结果；accidentally偶然地；occasionally 偶尔。结合后一句判断，选A。
小题11:考查名词在语境中的用法辨析。没什么能和当众表演节目更吸引公众的注意力的了。speech讲话；sport 运动；  debate  讨论； performance 表演。结合后面的解释，故选D。
小题12:考查连词在语境中的用法辨析。你可以邀请一个乐队来表演。比如，你可以雇一些著名的模特来生动地展示它。For example例如；Moreover 而且；However  但是；To be exact 准确的说。故选B。
小题13:考查动词在语境中的用法辨析。你简直不能想象你的名字印在书的封面上的力量。create 创造；guess 猜测；imagine  想象；think 思考。故选C。
小题14:考查名词在语境中的用法辨析。当然口碑是推动你的生意的最好的办法。production 生产；reflection 反映；consciousness  意识；business 生意。故选D。
小题15:考查名词在语境中的用法辨析。口碑管用是因为这些信息是以先前的积极的经历为基础的。information信息；relationship 关系；pronunciation 发音；achievement 成就。故选A。

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But what we weren't able to include in the article is that the ski school is always on the look out for old skiing equipment—particularly of a size suitable for children—and, I thought. Now the European ski season is drawing to a close，there might be a few of you out there who have some old equipment you'd like to see go to a good home．If that's the ease you can get in touch with the school via their website www.zanskarski school.org.
小题1:What's the purpose in writing the text?

A．To raise money to develop this area

B．To attract more tourists to the area

C．To appeal to more locals to attend the school

D．To ask people to give away their skis to the school

小题2:The local people don't use skiing to go about because .

A．it is against the local custom

B．they don't have the wood to make skis

C．trees are in the way of the skiing route

D．it is dangerous to go skiing in this region

小题3: Who would be the most helpful to the school now?

A．People having old skiing equipment．

B．Students in the Zanskar Ski School

C．Locals in Zanskar region

D．Tavellers enjoying skiing

小题4:What can be the best title for the text?

A．An extraordinary region in India

B．A home for old skis

C．A good means of transport

D．A popular sport—skiing

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科目：高中英语 来源：不详 题型：阅读理解

Hilton Shanghai, the city's first international hotel, has been recognized as a top business hotel in Shanghai for its convenient location and outstanding facilities for more than 20 years.
However, the hotel's newly appointed general manager Gerd Knaust says it is the people that make the hotel successful.
More than 380 employees have been working with the hotel for more than 15 years. Some of them have personal relationships with customers.
''It's a people-relation business,'' Knaust says. ''They really tell me about the stories in the last 15 years. It's something very nice to listen to. It's also a lasting memory for the guests.''
In fact, over the years, some of the guests have stayed in the hotel 200 or even 300 times.
Knaust, who has been working in the hospitality industry for more than 30 years, started his career as a chef in Germany. During his early 30s, Knaust already moved to the top in the culinary (烹调的) field as director of kitchen of Hyatt Regency Cologne in Germany.
After holding several general manager positions in Mandarin Oriental hotels, Knaust joined Hilton International as the general manager to open the Conrad and Doubletree by Hilton at Haitang Bay, Sanya in 2010.
When he was appointed as the general manager of Hilton Shanghai in November, he not only was heavily involved in recruitment, sales and marketing strategies but also he worked closely with the food and beverage team to develop the hotel's restaurant concepts and menus.
''I believe that we should offer quality and healthy food.'' he says.
Knaust believes that a hotel must value the customers' comments on Ctrip, Trip Advisor and other platforms, etc.
''It keeps us more on guard to be 100 percent professional,'' he says.
小题1:Why do business travelers choose Hilton Shanghai?

A．Because of its location, facilities and good service.

B．Because it is in Shanghai.

C．Because its general manager is excellent.

D．Because some customers are the staff’s relatives.

小题2:From the passage we know ______ .

A．Hilton Shanghai is the first international hotel in China

B．Gerd Knaust thinks that the staff is the most important in making the hotel successful

C．Gerd Knaust has worked in Hilton Shanghai for more than 20 years

D．most of the employees in Hilton Shanghai have personal relationships with customers

小题3:Knaust joined Hilton International as the general manager to ______.

A．start his career as chef

B．be involved in recruitment

C．open the Conrad and Doubletree

D．develop the hotel’s restaurant concepts and menus

小题4:Trip Advisor in the last paragraph but one is likely to be______.

A．a person who can give you some advice about trip

B．a place where you can have a good trip

C．an organization which can give you some advice

D．a website where travelers can leave their advice

小题5:What is the passage mainly about?

A．First international hotel in Shanghai.	B．How to manage a hotel well.
C．Knaust's management idea.	D．Knaust's life story.

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