精英家教网 > 高中英语 > 题目详情

A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole ‘other world’ of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn’t mean that they don’t work. Take ‘product placement’, for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

1.What happened to the plan of sending an ad into space?

A. It came to nothing.

B. It was a dream come true.

C. It had to wait a few years before it was carried out.

D. It was supported by the advertising standards agencies.

2.How does the author explain the “other world” of advertising messages?

A. By showing research findings.

B. By explaining research findings.

C. By giving instructions.

D. By using examples.

3.As a form of advertising, product placement ________.

A. costs a little

B. doesn’t work

C. is less obvious than TV ads

D. mainly appears in Hollywood movies

4.What does the author suggest at the end of the text?

A. We live in a world of advertising.

B. We’ve changed a lot because of advertising.

C. Space Marketing leads in the advertising industry.

D. Space ads will mark the beginning of a new world.

练习册系列答案
相关习题

科目:高中英语 来源:2016届东北师大附中高三第六次模拟考试英语卷(解析版) 题型:语法填空

阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

Last Friday a storm swept through two villages in the New Territories, 1. (destroy) fourteen homes. Seven others were so badly damaged 2. their owners had to leave them, and fifteen others had broken windows or 3. (roof). One person was killed, several were 4. (serious) hurt and taken to hospital, and a number of other people received smaller injuries. Altogether over two hundred people were homeless after the storm.

A farmer, Mr. Tan, said that the storm began early 5. the morning and lasted for over an hour.

“I 6. (eat) with my wife and children,” he said, “when we heard a loud noise. A few minutes later our house fell down on top of us. We tried our best to climb out but then I saw that one of my children was 7. (miss). I was worried to death. 8. it was dangerous, I went back inside and found him safe.”

Soldiers helped to take people out of 9. flooded area and the welfare department brought 10. (they) food, clothes and shelter.

查看答案和解析>>

科目:高中英语 来源:2017届重庆市高三9月考英语试卷(解析版) 题型:阅读理解

Professional footballers have worryingly poor teeth that could be affecting their performance on the football ground, say dentists. Their study on players at eight clubs in England and Wales, in the British Journal o f Sports Medicine, showed nearly 4 out of 10 had cavities (蛀牙) and that athletes often had worse teeth than the general population. Regularly taking sugary foods is one possible explanation.

The dentists, from the International Centre for Evidence-Based Oral Health at University College London, examined 187 players' sets of teeth. They found 53% had dental erosion (腐蚀), 45% were bothered by the state of their teeth and 7% said it affected their ability to train or play. Around 40% had cavities, compared with 30% of people of a similar age in the general population.

Prof Ian Needleman, one of the researchers, said: "These are individuals who otherwise invest so much in themselves so it’s a surprising finding.

"There are two main groups - some have a catastrophic effect, they have very serious disease that stops them in their tracks and they cannot play or train.

"There Il be others experiencing pain affecting sleep or sensitivity every time they take a drink. "

At this level of athlete, even small differences can be quite telling.

Nutrition is one of the primary suspects with having too many sugary or acidic foods during training potentially accounting for cavities and erosion. A lot of air in the mouth during exercise can also dry it out so there is less protection.

While these findings are worrying, clubs are attaching greater importance to dental health and educating their players. According to Stijin Vandenbroucke, head of medicine and sports science at West Ham United, oral health is an area where many athletes have greater problems than the general population and there are clear benefits of oral disease prevention for athletes and clubs.

1. What does the passage tell us about professional footballers teeth?

A. Nearly 4 out of 10 players in the UK suffer from toothaches.

B. They have been invested a great deal by individual players.

C. Many players' poor teeth bother their career and daily life.

D. British footballers teeth are examined regularly.

2.What mainly results in professional footballers' poor teeth?

A. Experiencing too much training.

B. Eating food with too much sugar.

C. Breathing in lots of air during exercise.

D. Having little education of oral disease prevention.

3. These findings are worrying clubs because____.

A. footballers aren’t willing to give up sugary or acidic food

B. they've spent much on their players' oral disease prevention

C. footballers have more serious tooth problems than the public

D. players' oral disease may lead to bad performance in games

4. This passage is most probably taken from____.

A. a dentist's diary B. a sports newspaper

C. a medicine magazine D. a science report

查看答案和解析>>

科目:高中英语 来源:2015-2016学年河北石家庄一中高一下期末考试英语卷(解析版) 题型:七选五

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Have you ever seen an animal being mistreated (虐待)? Seeing a pet or wild animal get hurt might make you sad, angry, or afraid. 1. In fact, the good news is that everyone — including you — can be a helping hand for animals.

Keep your eyes and ears open.

2. Watch for changes in the way they look or act. Look out for animals who:

﹡ have cuts or other bruises(伤痕)

﹡ avoid or attack people when people come close

﹡ are too thin

﹡ are missing fur

﹡ are almost always left outside

These signs don’t necessarily mean a pet has been hurt on purpose, but they shouldn’t be ignored. If you see any of these signs, set them down. 3. What did you see or hear? Where? When? Were other people around?

4.

Never move an injured animal! Ask a parent, teacher, or other adult you trust for help. Find out whether the injured animal in your town can be saved by animal shelters or police. Keep their phone numbers at hand. If the person mistreating animals is a friend or family member, tell an adult you trust.

Speak up.

Let other kids know what to do if they see an animal being hurt. Using the information above, make posters to hang or flyers (传单) to hand out at school. Include the phone numbers of the police department or animal shelters who can save the injured animals.5. They need us to speak up for them!

A. Report it.

B. Send it to animal shelters.

C. Animals are friends of human beings.

D. Get to know pets in your neighborhood.

E. You might think there’s nothing you can do.

F. Remember, animals can’t speak for themselves.

G. Or if you see someone hurting an animal, write down the details.

查看答案和解析>>

科目:高中英语 来源:2016-2017学年河南郸城县一中高二上开学考试英语卷(解析版) 题型:完形填空

阅读下列短文,从短文后各题所给的四个选项(A B C D)中选出可以填入空白处的最佳选项。

A Leap(跳跃)to Honor

Leaping on a narrow balance beam(平衡木) is not easy. But Lola Walter, a 13-year-old gymnast, is an expert at it. To perfect her skills, Lola ________ for four hours a day, five days a week. At the state championships in March, she finished seventh out of 16 girls.

That’s especially impressive. ________ she is legally blind, born with a rare condition that causes her eyes to shift constantly. She often sees double and can’t ________ how far away things are.

When she was little, her mom ________ that even though she couldn’t see ________, she was fearless. So her mom signed her up for gymnastics when she was three. She loved the ________ right away and gymnastics became her favorite.

Though learning gymnastics has been more ________ for her than for some of her tournaments, she has never quit. She doesn’t let her ________ stop her from doing anything that she wants to.

She likes the determination it takes to do the sport. Her biggest ________ is the balance beam. Because she has double vision, she often sees two beams. She must use her sense of touch to help her during her routine. Sometimes she even closes her eyes. ‘You have to ________ your mind that it’ll take you where you want to go.’ says Lola.

To be a top-level gymnast, one must be brave. The beam is probably the most ________ for anyone because it’s four inches wide. At the state competition, Lola didn’t fall ________ the beam. In fact, she got an 8.1 out of 10 — her highest score yet.

Lola doesn’t want to be ________ differently from the other girls on her team. At the competitions, the judges don’t know about her vision ________. She doesn’t tell them, because she doesn’t think they need to know. Her mom is amazed by her ________ attitude.

Lola never thinks about ________. She is presently at level 7 while the highest is level 10 in gymnastics. Her ________ is to reach level 9. She says she wants to be a gymnastics coach to pass down what she’s learned to other kids ________ she grew up.

Lola is ________ of all her hard work and success. She says it’s helped her overcome problems in her life outside gymnastics, too. Her ________ for others is ‘just believe yourself’.

1.A. runsB. teachesC. trainsD. dances

2.A. sinceB. unlessC. afterD. though

3.A. tellB. guessC. assumeD. predict

4.A. suspectedB. rememberedC. imaginedD. noticed

5.A. deeplyB. wellC. aheadD. closely

6.A. taskB. sportC. eventD. show

7.A. boringB. enjoyableC. difficultD. unsatisfactory

8.A. talentB. qualityC. natureD. condition

9.A. doubtB. advantageC. challengeD. program

10.A. examineB. expressC. openD. trust

11.A. fearfulB. harmfulC. unfairD. inconvenient

12.A. toB. onC. offD. against

13.A. greetedB. treatedC. servedD. paid

14.A. painsB. stressesC. injuriesD. problems

15.A. positiveB. friendlyC. flexibleD. cautious

16.A. defendingB. quittingC. winningD. bargaining

17.A. standardB. rangeC. viewD. goal

18.A. untilB. asC. whenD. before

19.A. proudB. tiredC. ashamedD. confident

20.A. planB. adviceC. rewardD. responsibility

查看答案和解析>>

科目:高中英语 来源:2016-2017学年山东淄博六中高二上第一周自主训练英语卷(解析版) 题型:七选五

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

__1.__It crossed New York from Buffalo on Lake Erie Troy to Albany on the Hudson River.__2.__The canal served as a route over which industrial goods could flow into the west,and materials could pour into the east.The Erie Canal helped New York develop into the nation’s largest city.

The building of the canal was paid for entirely by the state of New York.__ 3.__Between 1825,when the canal was opened,and 1882,when toll charges (过运河费) were stopped,the state collected $121,461,891.

For a hundred years before the Erie was built,people had been talking about a canal which could join the Great Lakes and the Atlantic Ocean.The man who planned the Erie Canal and carried the plan through was De Witt Clinton. Those who were against the canal laughingly called it “Clinton’s Ditch(沟)”. __4.__ He and Governor Morris went to Washington in 1812 to ask for help for the canal, but they were unsuccessful.

Clinton became governor of New York in 1817,and shortly afterwards,on July 4,1817,broke ground for the canal in Rome,N.Y. The first part of the canal was completed in 1820. __ 5.__The length of the canal is 363 miles.

A.As the canal grew,towns along its course developed fast.

B.It cost $7,143,789,but it soon gained its price many times over.

C.The Erie Canal was the first important national waterway built in the US.

D.More workers were needed to build the canal.

E.Clinton talked and wrote about the canal and drew up plans for it.

F.To dig the canal benefited Americans.

G.It joined the Great Lakes with the Atlantic Ocean.

查看答案和解析>>

科目:高中英语 来源:2017届广东佛山一中高三上期第一次月考考试英语卷(解析版) 题型:完成句子

阅读下列各小题,根据括号内的汉语提示,完成句子,并把答案填写在答题卷相应的位置上。

1.Unluckily, the man _______________ (抢走) his car and cellphone. (rob)

2.Fruit juices can _______________ (对……有害) your teeth, so don’t drink them frequently. (to)

3.This illegal trade will continue unless he _______________ (采取行动)to stop it. (action)

4._______________ (此外), there is one further point to make. (in)

5.As time went on, people came to _______________ (意识) the seriousness of China’s pollution. (of)

6.Her father doesn’t _______________ (赞成) her getting married so young, but if she’s determined to do so, it’s on her own. (of)

7.His humorous story made me _______________ (突然大笑起来) sometimes. (out)

8._______________ (万一) emergency, break the glass and press the button. (of)

9.He _______________ (照管) the farm after his father’s death. (of)

10.He _______________(厌倦) the work which was not equal to his ability. (with)

查看答案和解析>>

科目:高中英语 来源:2017届广东中山一中高三上期第一次统测英语卷(解析版) 题型:阅读理解

Born in the State of New York on May 14th, 1984, Mark Zuckerberg was an instant success. In his high school years, he was considered one of top students in the classics, before moving into the arts, sciences, and literature, again picking up high marks and receiving academic praise. It earned him admission to Harvard University.

As a rebellious yet relatively quiet student, he created a website called Facemash in the university — an instantly controversial website that encouraged students to rate each other based on appearance.

The site was controversial for several reasons. The first was its illegal use of photographs, which the university and students took issue with. The second was its controversial nature — not every student like being ranked based on their appearance. The third was its huge resource use — while it was hosted on Harvard servers, it was the most popular page in the university’s entire network.

Zuckerberg was soon forced to shut the site down, but its popularity and controversy had made him consider its future potential. He soon turned the simple site into a personal one for Harvard students, encouraging them to network with their peers at the college. It was then, together with his two friends, that they launched “The Facebook”, which immediately spread to other colleges and grew into a public service that anyone could access in the United States, whether to network with friends and family, or to play games.

The company has been criticized frequently, nevertheless, Zuckerberg has remained true to his initial vision — to create a website that the entire world can use to communicate openly and easily with one another and to keep the user experience clean and pure. The end result is one of the world’s biggest online businesses.

Although its true value is debatable, it’s safe to say that Facebook, and its creator Mark Zuckerberg, are two of the twenty-first century’s most influential, controversial, and potentially powerful figures.

1.When Mark Zuckerberg was a student, he ________.

A. was often praised by teachers for the website he created

B. had good academic performance

C. alone created a website called Facebook

D. encouraged students to set up business like him

2.The reason why Zuckerberg shut the site down was probably that ________.

A. his website was not popular

B. he was doubted for the way he used photographs

C. he needed time to reconsider his choice

D. he stole resource on Harvard server

3.Which words can best describe Zuckerberg?

A. easy-going and smart.B. quiet and shy.

C. talented and outgoing.D. rebellious and creative.

4.The best title of the passage should be ________.

A. Mark Zuckerberg and his Facebook

B. The Foundation of Facebook

C. A Talent from Harvard University

D. The Development of Facebook

查看答案和解析>>

科目:高中英语 来源:2015-2016学年四川成都外国语校高二下期末考试英语卷(解析版) 题型:阅读理解

Nuclear power's(核能的) danger to health, safety, and even life itself can be described in one word: radiation(辐射).

Nuclear radiation has a certain mystery about it, partly because it cannot be detected (探测) by human senses. It can't be seen or heard, or touched or tasted, even though it may be all around us. There are other things like that. For example, radio waves are all around us but we can't detect them, sense them, without a radio receiver. Similarly, we can't sense radioactivity without a radiation detector. But unlike common radio waves, nuclear radiation is not harmless to human beings and other living things.

At very high levels, radiation can kill an animal or human being outright by killing masses of cells (细胞) in important organs (器官). But even the lowest levels can do serious damage. There is no level of radiation that is completely safe. If the radiation does not hit anything important, the damage may not be significant. This is the case when only a few cells are hit, and if they are killed outright. Your body will replace the dead cells with healthy ones. But if the few cells are only damaged, and if they reproduce themselves, you may be in trouble. They reproduce themselves in an unusual way. They can grow into cancer. Sometimes this does not show up for many years.

This is another reason for some of the mystery about nuclear radiation. Serious damage can be done without the knowledge of the person at the time that damage has occurred. A person can be irradiated(放射治疗) and feel fine, then die of cancer five, ten, or twenty years later as a result. Or a child can be born weak or easy to get serious illness as a result of radiation absorbed by its grandparents.

Radiation can hurt us. We must know the truth.

1.According to the passage, the danger of nuclear power lies in ________.

A. nuclear mysteryB. radiation detection

C. radiation levelD. nuclear radiation

2.Radiation can lead to serious results even at the lowest level ________.

A. when it kills few cells

B. if it damages few cells

C. though the damaged cells can repair themselves

D. unless the damaged cells can reproduce themselves

3.Radiation can hurt us in the way that it can ________.

A. kill large numbers of cells in main organs so as to cause death immediately

B. damage cells which may grow into cancer years later

C. affect the healthy growth of our younger generation

D. lead to all of the above results

4.Which of the following can be best inferred from the passage?

A. The importance of protection from radiation cannot be overemphasized (过分强调).

B. The mystery about radiation remains unsolved.

C. Cancer is mainly caused by radiation.

D. Radiation can hurt those who do not know about its danger.

查看答案和解析>>

同步练习册答案