Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of th 题目和参考答案——青夏教育精英家教网—

精英家教网 > 高中英语 > 题目详情

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
小题1:Television sport programs on weekend afternoons .

A．result in more sport event

B．get more viewers to play sports

C．make more people interested in television

D．bring more money to the television networks

小题2:Why would weekend afternoons become dead time without sport programs?

A．Because there would be few viewers

B．Because the advertisers would be off work

C．Because television programs would go slowly

D．Because viewers would pay less for watching television

小题3:In many families, men make decision on .

A．holiday

B．sports viewing

C．television shopping

D．expensive purchases

小题4:The ratings are not important for golf and tennis programs because .

A．their advertisers are carmakers

B．their viewers are attracted by sports

C．their advertisers target at rich people

D．their viewers can afford expensive cars

小题5:What is the passage mainly about?

A．Television viewers are determined by male viewers

B．Rich viewers contribute most to television companies

C．Sports are gaining importance in advertising on television

D．Commercial advertisers are the major sponsors of sport event

小题1:D
小题2:A
小题3:D
小题4:C
小题5:C

本文是说明文，说明运动占据很大一部分商业广告。
小题1:细节理解题。由本文第二段This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.可知。其中 sell high price 与bring more money 是同义重现。
小题2:细节理解题。结合41题和排除法可以得出答案。其中BCD项的表达都不合常理。
小题3:细节理解题。由They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.可知，其中expensive purchases与on the purchases of computers, cars and life insurance属于上下义重现。
小题4:细节理解题。由It is made up of people from the highest income groups in the United States,可知，其中highest income 和 rich people 同义重现。此外，此题也可以根据常识解答：一般而言，高尔夫球是贵族运动，是有钱人的娱乐活动。
小题5:主旨大意题。根据全文不难得出答案。另外也可以用排除法解答：A项中电视收视率只是其中的一个细节，不能作为全文主旨，错在以偏概全。B项的most 和D项的major一样，都是表达有误。

练习册系列答案

云南省标准教辅同步指导训练与检测系列答案

年级	高中课程	年级	初中课程
高一	高一免费课程推荐！	初一	初一免费课程推荐！
高二	高二免费课程推荐！	初二	初二免费课程推荐！
高三	高三免费课程推荐！	初三	初三免费课程推荐！
更多初中、高中辅导课程推荐,点击进入>>

相关习题

科目：高中英语 来源：不详 题型：阅读理解

When you are in England, you must be very careful in the streets because the traffic drives on the left.
Before you cross a street, you must look to the right first and then the left.
If the traffic lights are red, the traffic must stop. Then the people on foot When you are in England, you must be very careful in the streets because the traffic drives on the left.
can cross the road.
If the traffic lights are green the traffic can go. People on foot mustn’t cross.
In the morning and in the evening when people go to or come from work the streets are very busy. Traffic is most dangerous then.
When you go by bus in England, you have to be careful, too. Always remember the traffic moves on the left. So you must be careful. Have a look first or you will go the wrong way.
In many English cities, there are big buses with two floors. You can sit on the second floor. From there you can see the city very well. It’s very interesting.
小题1:In China, before you cross a street, you must look to first and then .

A．the left, the right	B．the right, the left
C．the front, the back	D．the back, the front

小题2:You must be careful when you go by bus in England because .

A．there are too many buses there	B．the traffic lights are different
C．crossing the street is dangerous	D．you may go the wrong way

小题3:In England, it is very interesting to .

A．cross the streets	B．look at the traffic lights
C．sit on the second floor of a big bus and see the beautiful city
D．look at the busy streets in the morning

小题4:Which is the best title?

A．Buses in England

B．Traffic in England

C．Traveling in England

D．Traffic Lights in England

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

I would like to talk to you about one of the most beautiful places I’ve ever seen. I was born and raised there and now I visit it from time to time. My family moved to the city, so I only go back to see friends or to camp and fish.
I grew up in a small town called Antonito Co. It is surrounded by mountains. So camping is a big source of happiness in the valley. There are so many beautiful places to hike.
The town itself is very small. It is said that if you blink when you’re going through it, you’ll miss it. This has some truth in it considering the size of the town. We have one grocery store, a tiny post office, and a tiny bank. There are also a few gas stations, bars, some excellent restaurants, a small hospital and of course several schools. However, for clothing and shoes, you have to drive thirty miles to Alamosa to shop there.
Everyone in the town is nice and we all know each other. The crime rate is zero unless you count some weekend fights that break out because some people drink too much. The classes in school are small, so you get a lot of attention from the teacher.
You’re probably wondering why I don’t live there. Well, I can’t get a job there. A lot of the businesses are family-owned. And they never fire their employees. So the employees work there usually until they retire. Most people have to go to other places to get a job .
小题1:What is this passage mainly about?

A．An introduction to the writer’s hometown.

B．A travel guide of the writer’s hometown .

C．The history of the writer’s hometown .

D．The scenery of the writer’s hometown .

小题2:By the underlined part in paragraph 3, the writer wants to show that the town is .

A．beautiful

B．small

C．exciting

D．faraway

小题3:What can you find in the writer’s hometown ?
a bank b. a post office c. some gas stations and bars d. a clothing store
e. a shoe shop f. some restaurants and a hospital

A．abce

B．bdef

C．abcf

D．cdef

小题4:What do we know about the classes given at the schools in the writer’s hometown ?

A．The classes are usually very short .

B．Students usually don’t get much attention .

C．One teacher has to teach many classes

D．Each class has just a small number of students .

小题5:We can learn from the last paragraph that in the writer’s hometown .

A．not many job opportunities are provided

B．employees don’t make much money

C．most people live a very hard life

D．only the old still live there

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

Canada 4:00 a.m. to 8:00 a.m.
Canada is a big country with six time zones. In the west, it is four a.m., and everyone is asleep, but in Halifax on the east coast it is eight o'clock and people are having breakfast. It is a cold Friday morning in November, and the temperature is ten degrees below zero Centigrade.
Argentina 9:00 a.m.
In Buenos Aires, the capital of Argentina, it is nine a.m. on a warm summer morning, and people are starting work or school. November is a summer month in Argentina because it is in the southern hemisphere（南半球）.
Scotland 12:00 noon
Scotland is part of the United Kingdom. The capital of Scotland is Edinburgh, and the capital of the UK is London. It is twelve noon, or midday, in Edinburgh. Children are having lessons, but they are looking forward to the weekend because there is no school on Saturday and Sunday.
Egypt 2:00 p.m.
Friday is already the weekend in Egypt. Friday is a special day for Muslims, so schools, offices and shops are closed in all Arab countries. So now, at two p.m., most people in Egypt are having lunch with their families.
Japan 9:00 p.m.
Japan is seven hours ahead of Egypt, so it is already Friday evening there. The weekend is beginning. Most people are out with friends or watching television or playing computer games.
New Zealand 12:00 midnight
It is late on Friday night, so most people are asleep. Now Saturday morning is arriving. It is morning in Canada too, but that is Friday morning!
小题1:In eastern Canada, the time is _____ that in western Canada.

A．four and a half hours behind	B．four hours ahead of
C．three hours ahead of	D．the same as

小题2:While Canadian children in Halifax are having breakfast, Argentinean children are _____.

A．sleeping

B．going home

C．at school

D．having supper

小题3:It’s midday in the capital of _____ when it's 9:00 a.m. in the capital of Argentina.

A．Japan

B．Canada

C．New Zealand

D．Scotland

小题4:Two p.m. in Egypt is not a good time to telephone people in New Zealand, because in New Zealand _____.

A．it’s midnight and most people are asleep

B．it’s noon and many people are having lunch

C．it’s the morning and many people are working

D．it’s the afternoon and most people are playing computer games

小题5:What time is it in New Zealand if it's 11:15 p.m. in Japan?

A．1:15 p.m.

B．2:15 p.m.

C．1:15 a.m.

D．2:15 a.m.

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

Today, over six billion people live on the planet. This means that there are very few places on Earth with no people. One place that has very few people is at the bottom of the Earth. In Antarctica, the icy continent surrounding the South Pole, you will not find anyone who lives there all the time.
First, Antarctica is the coldest place on Earth. For example, it can be –l30℃ in the winter. Humans cannot live in this kind of environment. Because it is so cold, very few plants or animals live there. This means there are no farms and no places to find wild plants or animals to eat.
Second, Antarctica can be dangerous. Many people think that it is safe to travel to Antarctica in the summer months when it is warmer. However, Antarctica is mostly ice, so when it’s summer, the ice melts. When the ice melts, the ice can break. So, people cannot travel around Antarctica during the summer. If the ice breaks, they could fall into the water and die.
Another serious problem in Antarctica is the sun. Because Antarctica is mostly ice, there are no trees so there is no shade. Also, the ground is mostly white ice so the sun bounces off (反射) it. The light from the sky and the light from the ground can burn people’s skin and hurt their eyes. People must be very careful in this situation. For example, they must wear sunglasses to protect their eyes. They must also cover their hands and faces all the time.
Although Antarctica is a tough place to live, explorers have discovered coal in Antarctica. This leads them to believe that Antarctica at one time was a land of swam (沼泽) and forests.
小题1:This text is mainly about _____.

A．the discovery of Antarctica

B．how people travel around Antarctica

C．different animals found in Antarctica

D．why it is difficult to live in Antarctica

小题2:We can learn from the text that _____.

A．Antarctica is a place with no animals

B．no people can survive in Antarctica

C．Antarctica is colder than any other continent on Earth

D．the temperature in Antarctica is below zero all the time

小题3:When is the most dangerous time to travel around Antarctica?

A．In spring.

B．In summer.

C．In autumn.

D．In winter.

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
I found the imagination of becoming a grandmother somewhat discouraging. I was younger than I thought a grandmother should be when I got the news that I was going to become one myself. I admit, it was not a role that I was emotionally ready to accept. I had been a young mother, and had certainly hoped my daughter would not face that same challenge. I remarried when she was a teenager, and then had two more children. On getting the news that she was expecting(怀孕), I remember thinking “What do I know about being a grandmother? —I haven’t even finished raising my own kids yet!” I don’t like to be unprepared, so I read a few books about grandparenting. That gave me a little help, but I was still uncertain. I thought about other grandmothers I knew, and got a few ideas I liked and a few more that I didn’t. But I couldn’t quite figure out what kind of grandmother I wanted to be. Then I thought about my own grandmother, Granny, as she’s known by most people, and I knew I had the answer.
I didn’t realize it until that moment, but my own grandmother was the example for the kind of grandmother I wanted to be. I am fortunate that I got to spend a lot of time with my grandparents when I was a little kid. Here is what I learned from my Granny：
Grandmothers always have a cookie jar. For my whole life, Granny always had a cookie jar full of cookies. When I was a little tiny girl, just at eye level with the counter, Granny would get the cookie jar down for me. When I was a little older I learned how to pull the chair over so I could reach. As I got taller, if I really stretched, I could reach the cookie jar with my finger tips and move it close enough to get it down off the counter to find out what kind of treat was inside. Always the first thing I did when I went to Granny’s house was check the cookie jar, and there were always cookies in it. Many years later, I’ll drive my own children to Granny’s house and the first thing to do is get us all a cookie.
So grandmothers must have a cookie jar, and on my granddaughter’ s first Christmas，my daughter bought me my own cookie jar. She said when they came to see me，her daughter would find the treat the way she did and I did.
小题1:The writer thought it was a little discouraging to be a grandmother because________.

A．she was not old enough to be one

B．she was not emotionally ready to be one

C．she thought her daughter was too young to be a mother

D．grandmother should be older than she was

小题2:The underlined phrase “that same challenge ” in the first paragraph refers to “________”

A．taking care of a grandchild

B．taking care of a baby

C．being a young grandmother

D．being a young mother

小题3:It can be inferred from the last paragraph that________.

A．the writer has many happy memories of her grandmother’s cookie jar

B．the writer always wanted to know what was inside her grandmother’s cookie jar

C．the writer often drove her grandchildren to see her grandmother’s cookie jar

D．women of the writer ‘s age all have a cookie jar for their grandchildren

小题4:What kind of grandmother did the writer want to be?

A．One who has a jar filled with many kinds of cookies for children and herself.

B．One who grows up with her grandmother^ cookie jar with all kinds of cookies.

C．One who is like her own grandmother with a cookie jar to treat her grandchildren.

D．One who always makes different kinds of cookies to treat her grandchildren.

小题5:Which of the following can be the best title of this text?

A．Grandmother’s Cookie Jar

B．Grandmother’s Treat for Children

C．Grandmothers and Grandchildren

D．Happy Memories of Cookies

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

There is no better way to enjoy Scottish traditions than going fishing and tasting a little bit of whisky(威士忌)at a quiet place like the Inverlochy Castle. When Queen Victoria visited the castle in 1873, she wrote in her diary, “I never saw a lovelier spot ,” And she didn’t even go fishing.
Scotland is not easily defined. In certain moments, this quiet land of lakes and grasses and mountains changes before your very eyes. When evening gently sweeps the hillside into orange light, the rivers, teeming with fish, can turn into streams of gold . As you settle down with just a fishing pole and a basket on the bank of River Orchy, near the Inverlochy Castle , any frustration(烦恼) will float away as gently as the circling water. It’s just you and purple, pink, white flowers, seeking a perfect harmony. If you are a new comer to fishing, learning the basics from a fishing guide may leave you with a lifetime’s fun. For many, fishing is more than a sport; it is an art.
Scotland offers interesting place where you can rest after a long day’s fishing. Set against a wild mountain and hidden behind woodland, the beautiful Inverlochy Castle Hotel below the Nevis is a perfect place to see the beauty of Scotland’s mountains. Ben Nevis is the highest of all British mountains, and reaching its 1343-metre top is a challenge. But it’s not just what goes up matters; what comes down is unique. More than 900 metres high, on the mountain’s north face, lies an all-important source of pure water. Its name comes from the Gaelic language “usquebaugh” or “water of life”; and it is the single most important ingredient(原料) in Scotland’s best known drink: whisky.
小题1:The story of Queen Victoria is to show that _____.

A．the queen is rich in tour experience

B．the Castle is a good place to go in Scotland

C．tasting whisky is better than going fishing

D．1873 is a special year for the queen

小题2:How is Paragraph 2 mainly developed?

A．By giving descriptions.	B．By following time order.
C．By analyzing causes.	D．By making comparisons.

小题3:What is Ben Nevis special for?

A．The Inverlochy Castle Hotel .

B．The beauty of its surroundings.

C．The water from the mountain.

D．The challenge up to its top.

小题4:What is the main purpose of the passage?

A．To introduce Scottish traditions to tourists.

B．To show the attractions of Scotland to readers.

C．To explore geographical characteristics of Scotland.

D．To describe the pleasures of life in Scotland.

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

Popular music in America is what every student likes. Students carry small radios with earphones and listen to music before class, after class, and at lunch. Students buy cars with large speakers and play the music loudly as they drive on the street.
Adult drivers listen to music on the car radio as they drive to work. They also listen to the news about sports, weather and the life of American people .Most of the radio programs are music.
Pop or popular music singers make much money .They make a CD or tape which radio stations use in many places .Once the popular singer is heard all over the country, young people buy his or her tape .Some of the money from these tapes comes to the singer .Wherever the singer goes, all the young people want to meet him or her. Now the singer has become a national star.
There are other kinds of music that are important to Americans. One is called folk music .It tells stories about the common life of Americans. Another is called western or country music .This was started by cowboys who would sing at night to the cows they were watching. Today, any music, about country life and love between a country boy and his girl is called western or country music.
小题1:__ _ kinds of music are mentioned in this passage .
A. Two   B. Three    C   Four     D .Five
小题2:When pop singers ___ ___, they will become national stars.
A make much money                   B. make a CD or tape
C .are loved by all the young people   D. are wanted to sing on the radio
小题3:From the passage we know that country music is about the ___ ___.

A．common life of Americans	B．country life of and love stories
C．life of workers	D．school life of in America

小题4:Which of the following is TRUE according to this passage?

A．all students in America like popular music .

B．students with cars in America don’t like to listen to music while driving

C．Adult drivers in America listen to music all the time while driving

D．Everyone in America wants to meet pop singers wherever they go.

小题5:What would be then best title for this passage ？

A．American music

B．Pop music

C．History of music

D．Western music

查看答案和解析>>

科目：高中英语 来源：不详 题型：阅读理解

There are over one million superstitions(迷信), and most people believe at least one or two of　them.
Many people are superstitious about numbers. They think that there are lucky numbers and unlucky numbers.
The number 13 is often considered unlucky. In some parts of the world, buildings have no 13th floor and streets have no houses with the number 13. In Japan, "4" is considered unlucky because in Japanese the word "four" is pronounced the same as the word "death" .
Japanese never give gifts of four knives, four napkins, or four of anything.
What are the lucky numbers? Seven is a lucky number in many places, and "8" is considered a lucky number in Japan and China. In China, businesses often open on August 8, and many couples register to get married at eight past eight on August 8.
Superstitions about numbers are so widespread that some people--called numerologist--make a living by giving advice about numbers.
In 1937, when the Toyoda family of Japan wanted to form a car company, they asked a numerologist if "Toyoda" would be a good name for the company. The numerologist said it would not be. He explained that "Toyota" would be a better name for the company. The family took his advice. As a result, millions of people drive "Toyota" and not "Toyoda" .
There are many other kinds of superstitions. There are superstitions about eating, sleeping, sneezing and itching(抓痒). There are superstitions about animals and holidays and horseshoes.
There are even superstitions about superstitions. Those superstitions will tell people how to reverse bad luck.
When the Japanese bump heads, they immediately bump heads again. According to a Japanese superstition, the first-bump means their parents will die, but the second bump "erases" the first bump
To reverse bad luck in general, people turn around three times, turn their pockets inside out, or put their hats on backwards.
In the United States, baseball players sometimes wear their caps backwards when their team is losing. It looks silly, but the baseball players do not mind if it helps them win the game.
小题1:It can be inferred that superstitions about numbers are           .

A．popular neither in Japan nor in China

B．popular only in Japan and in China

C．popular both in Japan and in China

D．causing great troubles both in Japan and in China

小题2:The underlined word " reverse " means .

A．change to bad luck	B．cause to go in the opposite direction
C．change for the worse	D．exchange

小题3:If a Japanese purposely bumps his head again after an accidental bump, we can be sure that .

A．he is mad

B．he is happy

C．he is superstitious

D．he is very sad

小题4:The writer wrote this passage with the purpose of .

A．persuading us to believe superstitions

B．showing us some facts of superstitions

C．showing us the magic power of number

D．showing us a numerologist

查看答案和解析>>

同步练习册答案

练习册

高中

初中

小学