I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
【小题1】What does the author think of the stories of the great logos?
| A．They are boring. | B．They are out of date. |
| C．They are attractive. | D．They are practical. |
| A．The goddess of victory. |
| B．The source of inspiration for soldiers. |
| C．The statue of the Greek goddess. |
| D．The wing of the Greek goddess. |
| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow-colored bitten apple |
| A．Nike’s logo | B．Apple’s logo |
| C．The Mercedes logo | D．The Adidas logo |
| A．Mercedes Benz –McDonald’s – Nike – Apple. |
| B．Nike – McDonald’s – Apple – Mercedes Benz. |
| C．McDonald’s – Apple – Nike – Mercedes Benz. |
| D．Nike – Mercedes Benz – McDonald’s – Apple. |
【小题1】C
【小题2】D
【小题3】B
【小题4】C
【小题5】A
解析试题分析：本文介绍了世界闻名的几个商标背后的故事，发展的过程以及每个商标所代表的含义。
【小题1】C 细节题。根据文章第一句I was reading these interesting stories behind a group of great logos in the world.说明这些商标背后的故事都很有趣，都很吸引人。故C项正确。
【小题2】D 细节题。根据第二段第二行This logo represents the wing in the famous statue of the Greek goddess.说明这个商标代表的是希腊众神中的一个著名雕像的翅膀，故D项正确。
【小题3】B 细节题。根据第四段最后4行One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
说明现在的苹果商标是一个只有一个颜色的被咬掉一块的苹果。故B正确。
【小题4】C 细节题。根据倒数第二段前3行The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.说明这是奔驰的商标。故C正确。
【小题5】A 细节题。根据 The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909；McDonald’s The logo was designed in 1962 by Jim Schindler；Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.说明A项的顺序是正确的。
考点：考查信息筛选类短文阅读
点评：本文介绍了世界闻名的几个商标背后的故事，发展的过程以及每个商标所代表的含义。
属于信息筛选类短文，很好地考查学生提取信息、处理信息的能力，也是历年来高考考查的一个热点。本文文句精练，信息量大，表达方式千变万化，做这种题目先略读题目，再浏览题干，然后带着问题找答案。在阅读时又要特别注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。
科目：高中英语 来源：2012-2013学年浙江省台州中学高二下学期期中考试英语试卷（带解析） 题型：填空题
假定英语课上老师要求同学之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，要求你在错误的地方增加、删除或修改某个单词。
增加：在缺词处加一个漏词符号（/\），并在该句下面写出该加的词。
删除：把多余的词用斜线（\）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1. 每处错误及其修改均仅限一词；
2. 只允许修改10处，多者（从第11处起）不计分。
Yesterday my aunt went shopping and asked me take care of my two little lovely cousins. I was busy for my homework, but I let them read picture books by themselves. Moments later, I found the pages of a book tearing and lying all over the floor. When I asked them whom did that, the elder sister slowly nodded and bent down her head. Saw that she was true sorry, I just smiled, gave her some biscuits and told her not to do that again. When his younger brother saw the biscuit, he asked why he wasn’t given any. She answered, “You don’t tear out the pages of the book, but I did.”
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While I was in my 4th month of pregnancy (妊娠期) with my second child, we were preparing for a trip to Louisiana, where Marshall’s family live, to celebrate Jane’s 2nd birthday. Two days before we were to leave, we got the shocking news that I was going to lose the baby. Not knowing when this would happen, we decided to continue with our trip.
Since Marshall’s family lives on a 600-acre cattle farm, you often find that you have a lot of time to yourself to think when you are there. That is precisely what I did not want to do at this time. I told Marshall that I needed to get a good book to get lost in while I was there. I told him I heard the Harry Potter books were good, so he went out and got the first one for me.
During that trip, I totally got lost in the book, which was of great help during a time when I needed a distraction to forget about the sadness. In the book, I noticed the name “Seamus”. I vaguely remembered it was pronounced “Shamus” and I liked the sound of that. I mentioned it to Marshall and he liked it too. Toward the end of the trip, I had just 5 chapters left and I knew I was about to finish the first book, which I was pretty excited about.
Soon after we put Jane down to bed, I had started labor (分娩), so I was unable to read. The labor lasted 5 and 1/2 hours, but Marshall stayed there with me, sitting beside me and reading aloud the last 5 chapters of Harry Potter. I can never fully explain how much that helped me through the experience. And ever since then, Marshall and I both have been fans of the Harry Potter books. We remember how they helped us get through that time of our lives.
We were sad to have lost the baby, but the name Seamus started our journey toward adoption. And we gave this name to our adopted son. Though our Seamus doesn’t have a drop of Irish blood in him, the name fits him perfectly.
1.Why did the writer want a good book during the trip?
A. Because the trip to Louisiana would take a long time.
B. Because she didn’t want to think of losing her baby.
C. Because she had nothing else to do except reading.
D. Because a good book could help her enjoy her trip.
2.According to the story, we can know that the Harry Potter books _________________.
A. made the family’s trip more exciting
B. include five books all together
C. have someone called Seamus in them
D. can help people deal with their problems
3.The writer named her son Seamus because ___________________.
A. she wanted to keep her trip in memory
B. she loved this name very much
C. her son doesn’t have Irish blood
D. it is a perfect name for a boy
4.Which of the following is TRUE about the couple?
A. They planned their trip after getting the shocking news.
B. They thought the cattle farm was too large to do anything on.
C. They felt excited when they almost finished the trip.
D. They liked reading Harry Porter very much after the trip.
5.Which is the best title for the passage?
A. Funny Stories Of My Family B. Seamus And Harry Potter
C. How We Got To Louisiana D. How My Son Got His Name
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The harassment came in the form of laughter when I talked, and rolled eyes when I turned around．If I was out on the playground and approached a group of people, they often fell silent．Sometimes, someone would not see me coming and I would catch the tail end of a joke at my expense．
There was another girl in our class who was perhaps even more rejected than I．She provided the group with a lot of material for jokes．One day one popular girl came up to me to show me something she said I wouldn't want to miss．We walked to a comer of the playground．Three or four girls there were reading aloud from a small book, which I was told was the girl's diary．
I sat down and, laughing till my sides hurt, heard my voice finally mixed with the others．Often being accepted by others is more satisfying than being accepted by oneself, even though the satisfaction does not last．Looking back, I wonder how I could have participated in making fun of this girl when I knew perfectly well how it felt．If I were in that situation today I would react differently, but I can't honestly be sure．
1.The author was made an outcast because ____．
A．she couldn't play sports as well as others
B．her classmates needed to find an outcast her
C．her classmates found her clothes funny
D．family belonged to a minority group
2.How was the author treated as an outcast?
A．She was refused to approach others．
B．No one responded to her talking．
C．She was often the target of teasing．
D．Her diary was often made public．
3.What did the author do to the girl mentioned in Paragraph 3?
A．She showed great sympathy with the girl．
B．She found more materials about the girl for jokes．
C．She stopped the others from hurting the girl．
D．She joined others in making fun of the girl．
4.What does the passage intend to tell us?
A．Everyone is likely to become an outcast．
B．We shouldn't hit a person when he is down．
C．Everyone has a desire to be accepted by others．
D．One should pay somebody back in his own way．
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科目：高中英语 来源： 题型：阅读理解
I remembered my mother as a strong woman. She came to America when she was 12 years old, old enough to remember her homeland, young enough to forget. While learning a new language, she achieved scores and grades high enough to be admitted to Duke University. With a degree in computer science, she finally became the manager of a company in New York. My mother could give fluent speeches, say “wolves” correctly.
It was my mother who always stressed(强调) the importance of language. From the time I was born, I was read to. I would fall asleep to the sounds of my parents’ voices, either my dad’s soft accent, or my mother’s clear English. The flow of language was unbroken, and whether in Chinese or English, the stream of communication flowed through our house.
One October morning in the sixth grade, after my mother had left to catch the train to the city, I left the house for the bus stop. I was surprised when I saw our car, the door hanging open. As I went closer, I saw my mother lying on the ground.
In the hospital, it was hard to believe that the lady who lay before me was my mum. My mother couldn’t remember my name. As the leaves changed colors, it became clear that the accident had created a wall between my mother’s mind and mouth: her mind was not any less clear, but the words she spoke were not what she meant.
The trouble my mother faced taught me the importance of language. Without it, stories can not be told; directions can not be given; relations can not be formed, and knowing about anyone is impossible. Without language, communication cannot take place. Without language, one can not express the beauty of a sunset or the kindness of a stranger. The world would pass us by in silence.
63. From where might the author’s mum come to America?_________
A. China B. England C. Russia D. Canada
64. What can we infer from the second paragraph?___________
A. The author was taught to read since she was born.
B. The author’s father spoke English poorly.
C. The author couldn’t fall asleep without being read to.
D. The author’s parents taught her language by talking a lot.
65. The illness left the author’s mother unable to _________
A. think clearly B. express herself well C. speak D. hear
66. What’s this passage mainly about?___________
A. A strong mother. B. A family’s disaster.
C. The importance of language D. The way of teaching language
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科目：高中英语 来源： 题型：阅读理解
I remember my mother as a strong woman. She came to America when she was 12－old enough to remember her homeland, young enough to forget. While learning a new language, she achieved scores and grades high enough to be admitted to Duke University. With a degree in computer science, she finally became the manager of a company in New York. My mother could give fluent speeches, say “wolves” correctly.
It was my mother who always stressed (强调) the importance of language. From the time I was born, I was read to. I would fall asleep to the sounds of my parents’ voices, whether it was my dad’s softly accented, or my mother’s clear English. The flow of language was unbroken, and whether in Chinese or English, the stream of communication flowed through our house.
One October morning in sixth grade, after my mother had left to catch the train to the city, I left the house for the bus stop. I was surprised when I saw our car, the door hanging open. As I drew closer, I saw my mother lying on the ground.
In the hospital, it was hard to believe that the lady who lay before me was my mom. My mother could not remember my name. As the leaves changed colors, it became clear that the stroke(中风)had created a wall between my mother’s mind and mouth: Her mind was not any less clear, but the words she spoke were not what she meant.
The battle my mother faced taught me the importance of language. Without it, identity does not exist; relationships cannot be formed; stories cannot be told; directions cannot be given, and knowing anything about anyone is impossible. Without language, communication cannot take place. Without language, one cannot express the beauty of a sunset or the kindness of a stranger. The world would pass us by in silence.
60. From where might the author’s mom come to America?
A. China. B. England. C. Russia D. Canada.
61. From the second paragraph, we can know________.
A. the author was taught to read since she was born
B. the author’s father spoke English poorly
C. the author couldn’t fall asleep without being read to
D. the author’s parents taught her language by talking a lot
62. The illness left the author’s mother unable to _____.
A. think clearly B. express herself well C. speak D. hear
63. This passage is mainly about________.
A. a strong mother B. a family’s disaster
C. the importance of language D. the way of teaching language
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