Microblogs experienced rapid growth in 2013 in China, with its operators, users and visitors????? several times.?
A. increase????? ????????????? ????????????? B. increased?????? ????????????? C. increasing???????? ????????????? D. to increase
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一课一练课时达标系列答案科目：高中英语 来源：2012-2013学年辽宁省实验中学分校高二上学期12月月考英语试卷（带解析） 题型：阅读理解
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.
As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, E-mail, or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumbler and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.
Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.
Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.
【小题1】Why is a microblog different from a traditional blog?
| A．Because a microblog doesn’t include pictures, but a traditional blog does. |
| B．Because a microblog doesn’t include videos, but a traditional blog does. |
| C．Because a microblog has smaller contents than a traditional blog in actual and total file size. |
| D．Because a microblog can only be written on the cell-phones. |
| A．deciding the readers of the microblogs |
| B．allowing readers to publish their views |
| C．readers’ deleting what a microblog says |
| D．deciding whether readers can enter it |
| A．microbloggers always post about the thematic topics instead of the simple ones |
| B．microblogging has developed so quickly and brought the owners more and more benefits. |
| C．microblogging protects both the owners’ and the readers’ privacy |
| D．the studies by Harvard Business School have analyzed the usage of microblogging services |
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科目：高中英语 来源：2013-2014学年福建省福州市高三第四次质量检测英语试卷（解析版） 题型：阅读理解
For decades, families settled on the sofa to share the latest news and TV series, until additional bedroom TV, computer games and the Internet almost put an end to family rows over who held the remote control. Now, however, the traditional living room scene is making a comeback. A study by the communications watchdog Ofcom has found families are once again gathering around the main television set, but they are bringing their pads and smartphones with them.
?? “The 1950s living room is making a comeback as a family entertainment centre,” said Jane Rumble, head of media research at Ofcom. “We are watching on much better, bigger, and more delicate television sets, but we are coming into the living room holding our connected devices.” While the family are coming together once more, comparisons with the past end there. With a range of smaller screens on hand, not everyone sitting on the sofa shares the same viewing experience.
??? The coronation (加冕礼) may have drawn the undivided attention of 20 million viewers in 1953, but those watching the Queen’s Jubilee celebrations 50 years later were as likely to be commenting online about BBC’s broadcast as watching it. “Just a few years ago, we would be talking about last night’s TV at work or at school,” said a viewer, “Now, we’re having those conversations live while watching TV, using social media, text and instant messaging.”
??? It is a behaviour of media meshing（联网）, whose influence was underlined during this year’s Wimbledon men’s tennis final. As Andy Murray pushed towards his victory, 1.1 million people worldwide sent an average of over two microblogs about the match.
??? People use the Internet to enhance their television experience, for example, by reading a newspaper live blog about a football match while watching the action on the main screen. For a huge number of younger viewers, the portable screen offers a chance to do something unrelated, such as online shopping, listening to music or watching another television programme.
Some 70% of 16-to-24-year-olds claim to be absorbed in what Ofcom calls “media stacking” at least once a week. For TV viewers, the Internet scanning is the most popular activity, but they are also calling friends on the phone or sending emails and texts. Surprisingly, 12% claim to have listened to the radio with the television on, and 6% say they have watched another video in the meanwhile.
1. According to the study by Ofcom, family members nowadays _______.
A. care more about who holds the remote control
B. share the same programmes in the living room
C. watch better and more delicate television programmes
D. enjoy TV together with various smaller screens on hand
2. This year’s Wimbledon men’s tennis final is mentioned to indicate _______.
A. so many people worldwide are watching TV
B. people like watching live matches on TV
C. the great influence of media meshing
D. the average amount of microblogs
3.Which shows the phenomenon of “media stacking” in the last paragraph?
A. People are watching TV while shopping online.
B. People are watching a broadcast of a coronation.
C. The Internet makes people spend less time on TV.
D. The Internet enriches people’s television experience.
4.The passage is written to ???? .
A. describe the changes connected devices(设备，仪器) bring to TV watching
B. report the comeback of the traditional living room scene
C. show the influence of connected devices on people
D. present the different roles TV plays in people’s life
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科目：高中英语 来源：2013-2014学年福建省高三上学期期中英语试卷（解析版） 题型：阅读理解
With only a click of the mouse, rumors can be forwarded between microblogs very quickly. As an example, recently, perceptive netizens discovered that some photos displayed on microblogs depicting Beijing’s June rainstorm had actually been fabricated.
Sina.com is one of the major internet portals(门户网站) in China with hundreds and thousands of users, and a majority of celebrities and renowned citizens have their microblog accounts on this portal. As recently as six months ago, the website decided to establish a specialized team to verify rumors and provide accurate information for its users. Tan Chao is in charge of the team.
“Before I took the job, I usually couldn’t identify what information was real and what was fake. But during the rumor verification process, we discovered that a lot of information was false, including fake photos, fake news stories and rumors that had been spread through microblogs.”
It‘s not just website portals which are taking on fact-checking responsibilities, but also a number of civic-minded netizens, who recently set up a Rumor Verification Federation on Sina.com’s microblog system to help netizens identify fake information online.
Dianzizheng is the team leader of the federation. He says they’ve publicized more than 150 pieces which refute rumors, which attracted more than 10 thousand visitors within two months.
“We live in an age of new media, so we can’t use the old methods to verify rumors. We can’t wait for the media to verify the facts with related administrative departments and then release a formal announcement. We can’t allow rumors to run rampant and then deal with it, we need to fight rumors while they’re spreading. I think that this is the best way to deal with rumors nowadays.”
Some experts say this demonstrates the advantages of the internet compared to other traditional media. The open platform allows information to be examined and clarified by netizens. But experts like Ding Wenguo, President of the Journalism and Communication College at the China University of Political Science and Law says this self-correction function of the internet is still quite limited.
“It’s still quite difficult to tell which information is true in such an open environment by just reading a number of different opinions on the same issue. This is something which we need to pay attention to. If society is deluged with too much false information, and it’s allowed to spread in such a fast manner, then people will be suspicious of all kinds of information including important information from authorities. It also exacerbates(恶化) problems relating to social communications and mutual-understanding, which in turn harms society as a whole.”
Experts suggest that the government should react more quickly in the internet age. Once a rumor begins to spread, administrative departments should make announcements as early as possible to dispel rumors before they lead to bad outcomes.
1.Sina.com decided to found a specialized team to ____.
A. limit the number of microblogs
B. advance the development of microblogs
C. prevent the spread of rumors on the Internet
D. urge the government to react quickly to the rumors
2.Which of the following is TRUE according to the text?
A. All the rumors have been spread through microblogs.
B. Sina.com is the most popular Internet portal in China.
C. The photos displayed on microblogs might be fake.
D. Traditional media tend to get rumors examined and clarified.
3.The underlined word "fabricated" in the first paragraph can be replaced by "__".
A. dug out B. made up C. got round D. given away
4.What is the best way to prove rumors on microblogs?
A. Examining and checking while they are spreading.
B. Substituting the Internet for traditionally media.
C. Shutting down the website immediately.
D. Making announcements after they are spread.
5.The writer cited Ding Wenguo's words in Paragraph 8 to __.
A. draw a conclusion B. support an argument
C. introduce a topic D. describe a scene
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科目：高中英语 来源：2013届浙江省高三第一次月考英语试卷（解析版） 题型：阅读理解
With only a click of the mouse, rumours（谣言）can be forwarded between microblogs（微博）very quickly. As an example, recently, sensitive netizens discovered that some photos displayed on microblogs describing Beijing’s June rainstorm had actually been fabricated.
Sina.com is one of the major Internet portals in China with hundreds and thousands of users, and a majority of celebrities and famous citizens have their microblog accounts on this portal. As recently as six months ago, the website decided to establish a specialized team to prove rumours and provide accurate information for its users. Tan Chao is in charge of the team.
“ Before I took the job, I usually couldn’t identify what information was real and what was fake. But during the process of identification, we discovered that a lot of information was false, including fake photos, fake news stories and rumours that had been spread through microblogs.”
It’s not just website portals which are taking on fact-checking responsibilities, but also a number of civic-minded netizens, who recently set up a Rumour Identification Federation on Sina.com’s microblog system to help netizens identify fake information online.
Dian Zizheng is the team leader of the federation. He says they’ve publicized more than 150 pieces which contradict rumours, which attracted more than 10 thousand visitors within two months.
“We live in an age of new media, so we can’t use the old methods to prove rumours. We can’t wait for the media to prove the facts with related administrative（行政） departments and then release a formal announcement. We can’t allow rumours to run wild and then deal with it, we need to fight rumours while they’re spreading. I think that this is the best way to deal with rumours nowadays.”
Some experts say this displays the advantages of the internet compared to other traditional media. The open platform allows information to be examined and clarified by netizens. But experts like Ding Wengguo,President of the Journalism and Communication College at the China University of Political Science and Law says this self-correction function of the Internet is still quite limited.
“It’s still quite different to tell which information is true in such an open environment by just reading a number of different opinions on the same issue. This is something which we need to pay attention to. If society is flooded with too much false information, and it’s allowed to spread in such a fast manner, then people will be suspicious（怀疑的） of all kinds of information including important information from authorities. It also worsens problems relating to social communications and mutual-understanding, which in turn harms society as a whole.”
Experts suggest that the government should react more quickly in the Internet age. Once a rumour begins to spread, administrative departments should make announcements as early as possible to drive away rumours before they lead to bad outcomes.
1.Sina.com decided to found a specialized team to __________.
|
A．prevent the spread of rumours on the Internet |
|
B．advance the development of microblog |
|
C．limit the number of microblog |
|
D．urge the government to react quickly to the rumours |
2.Which of the following is true according to the text?
|
A．All the rumours have been spread through microblog. |
|
B．Sina.com is the most popular internet portal in China. |
|
C．Traditional media don’t prove rumours to spread. |
|
D．The photos displayed on microblogs might have side effects. |
3.The underlined word “fabricated” in the first paragraph can be replaced by _________.
|
A．made up |
B．dug out |
C．got round |
D．given away |
4. What is the best way to prove rumors on microblogs?
|
A．Shutting down the website immediately. |
|
B．Substituting the Internet for traditional media. |
|
C．Examining and checking while they are spreading . |
|
D．Making announcements after they are spread. |
5.The writer cited Ding Wenguo’s words in Paragraph 8 to________.
|
A．draw a conclusion |
B．introduce a topic |
|
C．support an argument |
D．describe a scene |
6.What’s the writer’s attitude towards the rumours from microblogs according to the passage?
|
A．Negative. |
B．Sympathetic. |
C．Supportive. |
D．Changeable. |
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