(2013·高考山东卷，D)Sparrow is a fastfood chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining，the chain was generally in an unhealthy state.With more and more fastfood concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years，until a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fastfood chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers’ spending power.Finally，the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fastfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)．
These efforts paid off，and Sparrow soon became one of the most successful fastfood chains in the regions where it operated.
【小题1】Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining. |
| B．Its customers found the food unhealthy. |
| C．It was in need of financial support. |
| D．Most of its restaurants were closed. |
| A．Customers of Sparrow restaurants. |
| B．Sparrow restaurants. |
| C．Customers of other fastfood chains. |
| D．Other fastfood chains. |
| A．To build a good relationship with the public. |
| B．To stress the unusual tradition of Sparrow. |
| C．To learn about customers’spending power. |
| D．To meet the challenge from Marcy’s restaurants. |
| A．changed people’s views on pop stars |
| B．amused the public with original songs |
| C．focused on the superiority of its products |
| D．influenced the eating habits of the audience |
| A．He managed to pay off Sparrow’s debts. |
| B．He made Sparrow much more competitive. |
| C．He helped Sparrow take over a company. |
| D．He improved the welfare of Sparrow employees. |
提分百分百检测卷单元期末测试卷系列答案科目：高中英语 来源： 题型：阅读理解
The idea for the book Harry Potter and the Philosopher's Stone came to Joanne Kathleen Rowling in 1990. It took her seven years to finish writing it. During those seven years she had a number of jobs, including one job as an English teacher in Portugal.
Rowling sent the book to four publishers before one of them bought it. She was very happy to sell her book because it was her life's dream to be a published writer. Before she sold her book, Rowling was living in a small apartment with her daughter and was so poor that she could not afford heat in the winter.
Harry Potter became very successful with children and adults in England. The book also really took off in the United States. After her second and third books were published, the three Harry Potter books filled the top three places on many newspapers' lists of best-sellers. Then the books were made into popular movies. Without question, Rowling's life had completely changed, in just three years.
Harry Potter books have now sold more than 30 million books around the world and have been translated into more than thirty-five languages. In 1997, Rowling was earning ￡70 (about US$110) a week. By the end of 2001, she had earned over ￡150 million ($250 million), making her one of the most successful female writers of all time.
【小题1】This reading is about _________.
| A．Harry Potter's life | B．the writer's life |
| C．how the book became a movie | D．why Harry Potter is popular |
| A．Four publishers bought it. |
| B．It took the writer several years to finish it. |
| C．It was first published in Portugal. |
| D．Rowling got the idea from her daughter. |
| A．to be a magician | B．to make a movie |
| C．to have her books published | D．to be an English teacher |
| A．more than 35 | B．about 135 | C．about 90 | D．more than 150 |
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科目：高中英语 来源： 题型：阅读理解
There are two things I can count on my dad asking every time he calls me: “Is there anything I can do for you?” and “How’s the car?” I guess he asks what he can do for me because his dad (an air force officer) was never really there for him, and he’s determined to provide me with the support he lacked. During my youth he never missed a school play or softball game. In fact, he was so supportive that I sometimes longed for one of those dads who dressed better and cared less. But my dad would forever be the guy wearing shorts with dress shoes and black socks, cheering me on, expecting greatness.
His other standard question—How’s the car? -- used to strike me as a waste of long-distance dollars from a man who once suggested making a list of what you want to talk about before calling someone out of state. What I now realize is that “How’s the car?” is not about the car. It’s a father’s way of asking his adult daughter how she is doing. The advantage is that if there’s something wrong with the car, he knows what to do about it and how much it will cost, whereas if you’re having problems about marriage or doubting a career choice, he might have to act Mom on the line.
At age thirty I finally took the plunge(跳进) into adulthood by renting a car without my dad’s help or advice. I’m sure my dad was hurt rather than proud. Though a daughter’s independence is evidence of a job well done, it still implies the job’s done, and many fathers are unwilling to retire. Even when my dad was overworked, he’d happily jump on a plane if I said I needed help. His frequent question “Is there anything I can do for you?” underlines the fact that he wishes there was still something he could provide. It’s interesting: Even though we’re tied by blood and I love him no matter what, he still seems to need a concrete function -- suggesting stocks, finding the cheapest plane fare -- to feel he has a role in my life.
【小题1】In the author’s opinion, her father always attended her school plays or softball games to_____.
| A．satisfy any demand she made to him |
| B．show his interest and watch them for fun |
| C．make up what he was previously short of |
| D．expect his daughter would be great in games |
| A．reminding her not to waste money |
| B．asking how his daughter is getting along |
| C．expressing his concern for her daughter’s safety |
| D．asking his daughter if the car breaks down or not |
| A．he wants to continue to earn money |
| B．he is doubtful of children’s independence |
| C．he won’t put an end to caring for his children |
| D．he is afraid of losing connection with children |
| A．has a strong passion for his work |
| B．has the deepest love for his children |
| C．has great interest in his daughter’s car |
| D．has too much control over his children |
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科目：高中英语 来源： 题型：阅读理解
When 19yearold Sophia Giorgi said she was thinking of volunteering to help the MakeAWish Foundation (基金会)，nobody understood what she was talking about.But Sophia knew just how important MakeAWish could be because this special organization had helped to make a dream come true for one of her best friends.We were interested in finding out more，so we went along to meet Sophia and listen to what she had to say.
Sophia told us that MakeAWish is a worldwide organization that started in the United States in 1980.“It’s a charity(慈善机构)that helps children who have got very serious illnesses.MakeAWish helps children feel happy even though they are sick，by making their wishes and dreams come true，”Sophia explained.
We asked Sophia how MakeAWish had first started.She said it had all begun with a very sick young boy called Chris，who had been dreaming for a long time of becoming a policeman.Sophia said lots of people had wanted to find a way to make Chris’s dream come true－so，with everybody’s help，Chris，only seven years old at the time，had been a“policeman”for a day.“When people saw how delighted Chris was when his dream came true，they decided to try and help other sick children too，and that was the beginning of MakeAWish，”explained Sophia.
Sophia also told us the Foundation tries to give children and their families a special，happy time.A MakeAWish volunteer visits the families and asks the children what they would wish for if they could have anything in the world.Sophia said the volunteers were important because they were the ones who helped to make the wishes come true.They do this either by providing things that are necessary，or by raising money or helping out in whatever way they can.
【小题1】Sophia found out about MakeAWish because her best friend had________.
| A．benefited from it |
| B．volunteered to help it |
| C．dreamed about it |
| D．told the author about it |
| A．is an international charity |
| B．was understood by nobody at first |
| C．raises money for very poor families |
| D．started by drawing the interest of the public |
| A．He has been a policeman since he was seven. |
| B．He gave people the idea of starting MakeAWish. |
| C．He wanted people to help make his dream come true. |
| D．He was the first child MakeAWish helped after it had been set up. |
| A．They are important for making wishes come true. |
| B．They try to help children get over their illnesses. |
| C．They visit sick children to make them feel special. |
| D．They provide what is necessary to make MakeAWish popular. |
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科目：高中英语 来源： 题型：阅读理解
(2013·高考重庆卷，A)The morning had been a disaster.My tooth was aching，and I’d been in an argument with a friend.Her words still hurt：“The trouble with you is that you won’t put yourself in my place.Can’t you see things from my point of view？”I shook my head stubbornly－and felt the ache in my tooth.I’d thought I could hold out till my dentist came back from holiday，but the pain was really unbearable.I started calling the dentists in the phone book，but no one could see me immediately.Finally，at about lunchtime，I got lucky.
“If you come by right now，”the receptionist said，“the dentist will fit you in.”
I took my purse and keys and rushed to my car.But suddenly I began to doubt about the dentist.What kind of dentist would be so eager to treat someone at such short notice？Why wasn’t he as busy as the others?
In the dentist’s office，I sat down and looked around.I saw nothing but the bare walls and I became even more worried.The assistant noticed my nervousness and placed her warm hand over my icecold one.
When I told her my fears，she laughed and said，“Don’t worry.The dentist is very good.”
“How long do I have to wait for him？”I asked impatiently.
“Come on，he is coming.Just lie down and relax.And enjoy the artwork，”the assistant said.
“The artwork？”I was puzzled.
The chair went back.Suddenly I smiled.There was a beautiful picture，right where I could enjoy it：on the ceiling.How considerate the dentist was！At that moment，I began to understand what my friend meant by her words.
What a relief!
【小题1】Which of the following best describes the author’s feeling that morning?
| A．Cheerful. | B．Nervous. |
| C．Satisfied. | D．Upset. |
| A．The dentist’s agreeing to treat her at very short notice. |
| B．The dentist’s being as busy as the other dentists. |
| C．The surroundings of the dentist’s office. |
| D．The laughing assistant of the dentist. |
| A．Because the dentist came at last. |
| B．Because she saw a picture on the ceiling. |
| C．Because she could relax in the chair. |
| D．Because the assistant kept comforting her. |
| A．Strike while the iron is hot. |
| B．Have a good word for one’s friend. |
| C．Put oneself in other’s shoes. |
| D．A friend in need is a friend indeed. |
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科目：高中英语 来源： 题型：阅读理解
I knew I was all right now. Nobody else would come ahunting after me. I got my traps out of the canoe and made me a nice camp in the thick woods. I made a tent out of my blankets to put my things under so the rain couldn't get at them. I caught a catfish and towards sundown I started my camp fire and had supper.
When it was dark I sat by my camp fire, feeling pretty satisfied; but by and by it got sort of lonesome, so I went and sat on the bank and listened to the current crashing along, and counted the stars and drift logs and rafts that came down, and then went to bed; there was no better way to put in time when you are lonesome; you can't stay so, and you soon get it over.
And so for three days and nights. No difference—just the same thing. But the next day I went exploring around the island. I was boss of it; it all belonged to me, and I wanted to know all about it; but mainly I wanted to spend the time. I found plenty of strawberries and green summer grapes; and the green blackberries were just beginning to show.
Well, I went fooling along in the deep woods till I judged I wasn't far from the foot of the island. I had my gun along, but I had shot nothing; it was for protection. About this time I almost stepped on a goodsized snake, and it moved quietly and smoothly through the grass and flowers, and I was after it, trying to get a shot at it. I clipped along, and all of a sudden I bounded right on to the ashes of a camp fire that was still smoking.
My heart jumped up among my lungs. I never waited to look further, but unlocked my gun and went sneaking back on my tiptoes as fast as I could. Every now and then I stopped a second among the thick leaves and listened, but my breath came so hard that I couldn't hear anything else. I moved quietly along another piece further, then listened again; and so on. If I saw a stump(树桩), I took it for a man; if I stepped on a stick and broke it, it made me feel that a person had cut one of my breaths in two and I only got half, and the short half, too.
【小题1】The underlined part “put in time” in the second paragraph probably means _____.
| A．take the time | B．kill the time |
| C．employ the time | D．waste the time |
| A．To show off his gun. |
| B．To protect himself. |
| C．To hunt some animals for food. |
| D．To play with it for fun. |
| A．Surprised. | B．Excited. | C．Frightened. | D．Puzzled. |
| A．The boy felt a bit lonely on the island. |
| B．The boy brought with himself a tent. |
| C．The boy was surely the only person on the island at that time. |
| D．The boy might be bitten by some animal when the story happened. |
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科目：高中英语 来源： 题型：阅读理解
On August 16, 1977, Elvis Presley saved me.
The previous afternoon, I played with my six-year-old peers in Heather Peters’ backyard. I was enjoying my cake, when Heather asked me where my sleeping bag was. Only then did I know this party was a sleepover. The word “sleep-over” to a six-year-old bed-wetter is like what “cancer” means to an adult. But what if I told them I was a bed-wetter? At least with cancer, people gather at your bedside instead of running from it.
I thought of a way to escape. I would explain that I needed my mother’s permission to spend the nights. But as I called my Mom, Heather stood beside me to listen. She granted permission! Then I would be sleeping in the same living room as the other girls. I didn't bring my own nightdress, so Mrs. Peters offered me Heather's nightdress.
As the other girls drifted into their sweet dreams, I tried to stay awake. “Do I need to go again? I’ll stay up to go one more time...”. Of course, I finally fell asleep.
The next morning, I was the first to wake up. I was warm! I lay in panic for what seemed like hours before the other girls started to wake up. I did the only thing I could do—I pretended that the bed-wetting didn't happen. I got up, took off Heather's nightdress and changed into my clothes like the other girls.
Mrs. Peters walked into the room, and before she could say anything, she stepped right onto the pile of my wet nightdress. My heart stopped as I watched her face burn red. “WHO DID THIS?” She screamed, with a look so scary. Should I answer? And that was when it happened—Mr. Peters came in and grabbed his wife, “Elvis Presley died!”
The news of the King’s death overtook Mrs. Peters, and I was narrowly excused. Then, we left Peters’ together but without the other girls knowing what had happened.
【小题1】The author had to spend the night at Peters’ because ________.
| A．they had fun together and played too late |
| B．she was offered the nightdress |
| C．the famous singer Elvis Presley died that night |
| D．she and her friends were having a sleepover party |
| A．she found the nightdress wet |
| B．Elvis Presley died that morning |
| C．her husband grabbed her |
| D．not all the girls behaved themselves |
| A．a crazy and strict woman |
| B．a devoted fan of Elvis Presley |
| C．a woman for perfection |
| D．a woman with a strong fear of getting dirty |
| A．How I escaped Mrs. Peters’ punishment. |
| B．How Elvis Presley saved my life. |
| C．An embarrassing escape in my life. |
| D．An unforgettable party in my memory. |
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科目：高中英语 来源： 题型：阅读理解
Nelson Mandela was a figure of international fame, and many details of his life and career were public knowledge. But here are four things you may not have known about the late South African leader.
1. He was a boxing fan.
In his youth, Nelson Mandela enjoyed boxing and long-distance running. Even during the 27 years he spent in prison, he would exercise every morning. "I did not enjoy the violence of boxing so much as the science of it. I was curious by how one moved one's body to protect oneself, how one used a strategy both to attack and retreat, how one paced oneself over a match," he wrote in his autobiography Long Walk to Freedom.
2. His original name was not Nelson.
Rolihlahla Mandela was nine years old when a teacher at the primary Methodist school where he was studying in Qunu, South Africa, gave him an English name “Nelson” in accordance with the custom to give all school children Christian names.
3. He forgot his glasses when he was released from prison.
Mr. Mandela's release on 11 February 1990 followed years of political pressure against apartheid(种族隔离). Mr. Mandela's reading glasses stayed behind in prison Mr. Mandela and his then-wife Winnie were taken to the centre of Cape Town to address a huge and exciting crowd. But when he pulled out the text of his speech, he realized he had forgotten his glasses and had to borrow Winnie's.
4. He had his own law firm, but it took him years to get a law degree.
Mr. Mandela studied law on and off for 50 years from 1939, failing about half the courses he took. A two-year diploma(学位证书) in law on top of his university degree allowed him to practice, and in August 1952, he and Oliver Tambo set up South Africa's first black law firm, Mandela and Tambo, in Johannesburg. He kept on studying hard to finally secure a law degree while in prison in 1989.
【小题1】What is the main idea of the passage?
| A．Nelson Mandela’s life in the prison. |
| B．The achievements of Nelson Mandela. |
| C．Nelson Mandela’s hobbies and career. |
| D．Unknown things about Nelson Mandela. |
| A．Because he wanted to be a boxer. |
| B．Because he enjoyed the violence of boxing. |
| C．Because he appreciated the strategy in boxing. |
| D．Because he had nothing else to do in the prison. |
| A．He broke his glasses into pieces. |
| B．He had to use his wife’s glasses. |
| C．He left his own glasses at home. |
| D．His wife wanted to borrow his glasses. |
| A．Nelson Mandela was not his original name. |
| B．Nelson Mandela was the name given by his teacher. |
| C．Nelson Mandela had been studying the law nonstop for 50 years. |
| D．Nelson Mandela had started his own law firm before he got a law degree. |
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科目：高中英语 来源： 题型：阅读理解
On a flight from Johannesburg, a middle-aged rich white South African lady had found herself sitting next to a black man. She called the cabin crew attendant over to complain(抱怨) about her seat. “What seems to be the problem, Madam?” asked the attendant.
“Can’t you see?” She said, “You have seated me next to a black person! I can’t possibly sit next to this kind of person. Find me another seat!”
“Please calm down, Madam,” the stewardess replied. “The flight is very full today, but I will tell you what I will do---- I will go and check to see if we have any seats available(可利用的) in club or first class.”
The woman glanced at the angry black man beside her. A few minutes later, the stewardess returned with the good news, which she delivered to the lady.
“Madam, unfortunately, as I expected, economy is full. I have spoken to the cabin services director, and club is also full. However, we do have one seat in first class.”
Before the lady had a chance to answer, the stewardess continued, “It is most extraordinary to make this kind of upgrade, however, and I have had to get special permission from the captain. But, learning this condition, the captain felt that it was shocking that someone should be forced to sit next to such a tiring person.”
Having said that, the stewardess turned to the black man sitting next to the lady, and said, “So if you’d like to get you things, sir, I have your seat ready for you…”
At this point, obviously the surrounding passengers stood and gave an applause while the black man walked up to the front of the plane.
【小题1】Why did the lady complain about her seating?
| A．Because she didn’t want to sit in economy. |
| B．Because she would like a seat in first class. |
| C．Because she didn’t want to sit next to a black man. |
| D．Because she didn’t want to sit in club. |
| A．The black man would have to change for another seat. |
| B．The captain understood her situation. |
| C．The cabin director was sparing no effort to help her. |
| D．They have one seat in first class. |
| A．They liked her very much because she was a rich lady. |
| B．They disliked her because she looked down upon the black man. |
| C．They applauded for her when she moved to another seat. |
| D．They disliked her because she was not polite to the stewardess. |
| A．The plane was so full that day. |
| B．They found a seat for her in club. |
| C．The captain himself was concerned about her problem. |
| D．They found another seat for the black man. |
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