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    完形填空

    “When a customer enters my store, forget me．He is King, ”said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores．This revolutionary concept 　　1　　 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today．

    　　But convincing as that slogan was, 　　2　　 the shopper was cheated out of the crown．　　3　　 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products．Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 　　4　　 number of publications．Now media choice, has 　　5　　 too, and consumers select what they want from a far greater variety of sources－especially with a few clicks of a computer mouse．　　6　　 the Internet, the consumer is finally seizing power．

    　　As our survey shows, 　　7　　 has great implications for companies, because it is changing the way the world shops．Many firms already claim to be “customer-driven”or“consumer-centred”．Now their 　　8　　 will be tested as never before．Taking advantage of shoppers’ 　　9　　 will no longer be possible：people will know－and soon tell others, even those without the Internet－that prices in the next town are cheaper or that certain goods are inferior．The Internet is working wonders in 　　10　　 standards．Good and honest firms should benefit most．

    (1)
    [　　]

    A．

    changed

    B．

    maintained

    C．

    restored

    D．

    rescued

    (2)
    [　　]

    A．

    in time

    B．

    in truth

    C．

    in case

    D．

    in theory

    (3)
    [　　]

    A．

    Just as

    B．

    The moment

    C．

    If

    D．

    Although

    (4)
    [　　]

    A．

    limited

    B．

    minimum

    C．

    sufficient

    D．

    Great

    (5)
    [　　]

    A．

    disappeared

    B．

    existed

    C．

    exploded

    D．

    survived

    (6)
    [　　]

    A．

    According to

    B．

    Thanks to

    C．

    But for

    D．

    Apart from

    (7)
    [　　]

    A．

    consumer power

    B．

    product quality

    C．

    purchasing habit

    D．

    manufacturing efficiency

    (8)
    [　　]

    A．

    information

    B．

    investment

    C．

    claims

    D．

    shops

    (9)
    [　　]

    A．

    generosity

    B．

    knowledge

    C．

    curiosity

    D．

    ignorance

    (10)
    [　　]

    A．

    raising

    B．

    lowering

    C．

    abandoning

    D．

    carrying

    答案：1．A;2．B;3．D;4．A;5．C;6．B;7．A;8．C;9．D;10．A;
    解析：

    (1)

    此处意指John Wanamaker提出的这一革命性的观念改变了商品零售业的面貌。

    (2)

    此处指：尽管上面提到的口号是那么令人信服，但事实上，购物者在上当受骗。

    (3)

    此处的意思是：虽然生产效率增加了产品的种类，降低的价格，但是人们仍然依靠广告获得产品的大部分信息。主句和从句是转折关系。

    (4)

    行文推断题。在过去，报纸杂志的种类数量有限。

    (5)

    行文推断题。exploded意为“猛烈而又难以控制的增长”。

    (6)

    语法结构题。前后句是因果关系，thanks to“多亏了”。

    (7)

    行文推断题。这一段主要叙述消费者对于产品的生产的影响。

    (8)

    常识题。此处用claims指生产厂家的承诺。

    (9)

    常识题和行文推断题。此处指消费者对于产品的无知。

    (10)

    行文推断题。用raising指“水准的提高”。


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