Question

Sam is not yet 2. He watches almost no TV and is takcn on daily walks through the zoo, so it was not surprising when he pointed to an elephant and said, "Ella." What was unexpected was when he pointed to his diaper(尿布) and said, "Elmo. "

In Sam's world, Elmo doesn't live on Sesame Street. He is the cheerful face of Pampers, printed on the waistband(腰带), requested at every change. The little image has made Pampers Sam's diaper of choice and Pampers supplier Procter ﹠ Gamble very happy. If Sam's interest holds, his parents will buy more than $ 2,000 worth of Pampers before their son is potty(便壶)trained. And, the chances are, others who love Sam will encourage that change with the Sesame Street Potty Elmo and over time so large an amount of Elmo equipment that Sam's family may feel they bye on the street.

Sam is but one of the army of tiny consumers. In the United States, children recognize product patterns by 18 months, according to Boston College professor Juliet Schor, and, by2, many ask for products by brand name. Some parents report that Baby's first word was not "mama" or "dada" but "Coke"-- which makes sense considering that 26 percent of kids 2 and under have a TV in their room and the average American child sees some 40,000 advertisements a year. That in turn helps explain why the United States, with 4.5 percent of the world's population, buys 45 percent of the global toy production. American kids get an average of 70 new toys a year, calculates Schor, who surveyed 300 children for her new book, Born to Buy.

1. "Sesame Street" is probably                   

A. a street Sam's family live on

    B. a TV program in which Elmo is a role

    C. a company Sam is familiar with

    D. a product Sam is fond of

2. It was unexpected when Sam pointed to his diaper and said "Elmo', because he was supposed unable to                   

A. make meaningful sounds    

B. watch TV programs    

C. remember TV advertisements    

D. change his diaper

3. The underlined word "image" refers to                     

A. Elmo    

B. Pampers    

C. Sesame    

D. Ella

4. Baby's first word was not "mama" or "dada" but "Coke" because             

A. the kid liked Coke    

B. it was easier to pronounce "Coke" than "mama" or "dada"    

C. the kid referred to TV as Coke    

D. the kid watched too many TV advertisements

5. This passage mainly tells us       

A. advertisements greatly influence children    

B. Sam is cleverer than any other children    

C. Sam likes Elmo instead of other diapers    

D. children spend too much time watching TV

Answer 1

BCADA