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Although one might not think so from some of the  criticism of it, advertising is essential to the kind of society in which  people in the United Kingdom, and a very __50__ proportion of the world at  large, live. Advertising is necessary as a __51__ of communicating with others,  of telling them about the goods and services that are offered, and of which  most of them would never __52__ to hear at all if it were not for advertising.  And advertising helps a great deal to promote a __53__ standard of living.

In talking about advertising, one should not  think only __54__ a commercial on television, or an advertisement in the  newspapers or periodicals. In its widest __55__ , advertising includes a host  of other __56__ such as packaging, shop displays and — in the sense of  communication — even the spoken word of the salesman. __57__ , the roots of  advertising are to be found in the market place.

For many years it was thought that it was enough  to __58__ goods and supply services, h is only more __59__ that it has become  increasingly understood that the production of goods is a waste of resources  __60__ those goods can be sold at a fair price within a __61__ time span. In  the competitive society in which we live, it is essential that we go out and  sell what we have to offer, and advertising plays an important role in this  respect, whether selling at home or in __62__ markets.

Approximately 2 percent of the UK gross national product is spent on advertising. But it must not be thought that this  advertising tries to sell goods to consumers who do not want them. Of course,  advertising does try to attract the interest of the __63__ consumer, but if the  articles when __64__ does not match up to the standards that the advertising  suggests that it will, it is obviously exceedingly unlikely that the article  will sell well.

50.

A.

enjoyable

B.

considerable

C.

agreeable

D.

knowledgeable

51.

A.

data

B.

proportion

C.

means

D.

messages

52.

A.

get

B.

put

C.

find

D.

avoid

53.

A.

demanding

B.

raising

C.

creating

D.

rising

54.

A.

in honor of

B.

in case of

C.

in terms of

D.

in favor of

55.

A.

sense

B.

sure

C.

level

D.

extent

56.

A.

conferences

B.

activities

C.

matters

D.

actions

57.

A.

Of all

B.

And all

C.

Among all

D.

After all

58.

A.

protest

B.

program

C.

process

D.

produce

59.

A.

quickly

B.

immediately

C.

recently

D.

totally

60.

A.

unless

B.

though

C.

until

D.

when

61.

A.

  inevitable

B.

comfortable

C.

reasonable

D.

available

62.

A.

  country

B.

import

C.

jobs

D.

export

63.

A.

  financial

B.

potential

C.

essential

D.

social

64.

A.

  presented

B.

purchased

C.

responded

D.

respected

 

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  The painter Georgia O'Keeffe was born in Wisconsin in 1887 and grew up on her family's farm. At seventeen she decided she wanted to be an artist and left the farm for schools in Chicago and New York, but she never lost her bond with the land. Like most painters, O'Keeffe painted the things that were most important to her, and nearly all her works are simplified portrayals of nature.

  O'Keeffe became famous when her paintings were discovered and exhibited in New York by the photographer Levered Stieglitz, whom she married in 1924. During a visit to New York in 1929, O'Keeffe was so moved by the bleak landscape and broad sky of the Western desert that she began to paint its images. Cows' skulls and other bleached bones found in the desert figured prominently in her paintings. When her husband died in 1946, she moved to New Mexico permanently and used the horizon lines of the desert, colorful flowers, rocks, barren hills, and the sky as subjects for her paintings. Although O'Keeffe painted her best known works in the 1920's, 1930's and 1940's, she continued to produce tributes to the Western desert until her death in 1986.

  O'Keeffe is widely considered to have been a pioneering American modern painter. While most early modern American artists were strongly influenced by European art, O'Keeffe's position was more independent. She established her own vision and preferred to view her painting as a private endeavor. Almost from the beginning, her work was more identifiably American than that of her contemporaries in its simplified and idealized treatment of color, light, space, and natural forms.

(1)Which of the following best tells what this passage is about?

[  ]

A.O'Keeffe was a distinctive modern American painter.

B.O'Keeffe was the best painter of her generaion.

C.O'Keeffe liked to paint only what was familiar to her.

D.O'Keeffe used colors and shapes that are too reduced and simple.

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[  ]

A.Her rural upbringing.

B.Her life in the West.

C.The works of European artists.

D.The appearance of the natural landscape.

(3)Which of the following is most similar to O'Keeffe's relationship with nature?

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A.A photographer's relationship with a model.

B.A writer's relationship with a publisher.

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A.Her work became influential in Europe.

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The painter Georgia O’keeffe was born in Wisconsin in 1887 and grew up on her family’s farm. At seventeen she decided she wanted to be an artist and left the farm for schools in Chicago and New York, but she never lost her bond with the land. Like most painters, O’Keeffe painted the things that were most important to her, and nearly all her works are simplified portrayals of nature.

  O’Keeffe became famous when her paintings were discovered and exhibited in New York by the photographer Levered Stieglitz, whom she married in 1924. During a visit to New York in 1929, O’Keeffe was so moved by the bleak(荒凉的) landscape and broad skies of the Western desert that she began to paint its images. Cows’ skulls and other bleached(变白的) bones found in the desert figured prominently(突出的) in her paintings. When her husband died in 1946, she moved to New Mexico permanently and used the horizon lines of the desert, colorful flowers, rocks, barren(贫瘠的) hills, and the sky as subjects for her paintings. Although O’Keeffe painted her best known works in the 1920’s, 1930’s and 1940’s, she continued to produce tributes(贡品、颂词) to the Western desert until her death in 1986.

O’Keeffe is widely considered to have been a pioneering American modernist painter. While most early modern American artists were strongly influenced by European art, O’Keeffe’s position was more independent. She established her own vision and preferred to view her painting as a private endeavor. Almost from the beginning, her work was more indentifiably American than that of her contemporaries in its simplified and idealized treatment of color, light, space, and natural forms.

Which of the following best tells what this passage is about ?

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 A. Her rural upbringing         B. Her life in the West

 C. The works of European artists  D. The appearance of the natural landscape

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 C. Her paintings had a definite American style.

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The painter Georgia O’keeffe was born in Wisconsin in 1887 and grew up on her family’s farm. At seventeen she decided she wanted to be an artist and left the farm for schools in Chicago and New York, but she never lost her bond with the land. Like most painters, O’Keeffe painted the things that were most important to her, and nearly all her works are simplified portrayals of nature.
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O’Keeffe is widely considered to have been a pioneering American modernist painter. While most early modern American artists were strongly influenced by European art, O’Keeffe’s position was more independent. She established her own vision and preferred to view her painting as a private endeavor. Almost from the beginning, her work was more indentifiably American than that of her contemporaries in its simplified and idealized treatment of color, light, space, and natural forms.
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B.O’Keeffe was the best painter of her generation.
C.O’Keeffe liked to paint only what was familiar to her.
D.O’Keeffe used colors and shapes that are too reduced and simple.
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A.Her rural upbringingB.Her life in the West
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【小题3】Which of the following is most similar to O’Keeffe’s relationship with nature?
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B.A writer’s relationship with a publisher.
C.A student’s relationship with a teacher
D.A carpenter’s relationship with a hammer.
【小题4】Why is O’Keeffe considered an artistic pioneer ?
A.Her work became influential in Europe.
B.She painted the American Southwest.
C.Her paintings had a definite American style.
D.She painted things that were familiar to her.

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O’Keeffe is widely considered to have been a pioneering American modernist painter. While most early modern American artists were strongly influenced by European art, O’Keeffe’s position was more independent. She established her own vision and preferred to view her painting as a private endeavor. Almost from the beginning, her work was more indentifiably American than that of her contemporaries in its simplified and idealized treatment of color, light, space, and natural forms.

1. Which of the following best tells what this passage is about ?

A.O’Keeffe was a distinctive modern American painter.

B.O’Keeffe was the best painter of her generation.

C.O’Keeffe liked to paint only what was familiar to her.

D.O’Keeffe used colors and shapes that are too reduced and simple.

2.Which of the following is NOT mentioned as an influence on O’Keeffe’s paintings ?

A.Her rural upbringing

B.Her life in the West

C.The works of European artists

D.The appearance of the natural landscape

3.Which of the following is most similar to O’Keeffe’s relationship with nature?

A.A photoghrapher’s relationship with a model.

B.A writer’s relationship with a publisher.

C.A student’s relationship with a teacher

D.A carpenter’s relationship with a hammer.

4.Why is O’Keeffe considered an artistic pioneer ?

A.Her work became influential in Europe.

B.She painted the American Southwest.

C.Her paintings had a definite American style.

D.She painted things that were familiar to her.

 

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The painter Georgia O’keeffe was born in Wisconsin in 1887 and grew up on her family’s farm. At seventeen she decided she wanted to be an artist and left the farm for schools in Chicago and New York, but she never lost her bond with the land. Like most painters, O’Keeffe painted the things that were most important to her, and nearly all her works are simplified portrayals of nature.
O’Keeffe became famous when her paintings were discovered and exhibited in New York by the photographer Levered Stieglitz, whom she married in 1924. During a visit to New York in 1929, O’Keeffe was so moved by the bleak(荒凉的) landscape and broad skies of the Western desert that she began to paint its images. Cows’ skulls and other bleached(变白的) bones found in the desert figured prominently(突出的) in her paintings. When her husband died in 1946, she moved to New Mexico permanently and used the horizon lines of the desert, colorful flowers, rocks, barren(贫瘠的) hills, and the sky as subjects for her paintings. Although O’Keeffe painted her best known works in the 1920’s, 1930’s and 1940’s, she continued to produce tributes(贡品、颂词) to the Western desert until her death in 1986.
O’Keeffe is widely considered to have been a pioneering American modernist painter. While most early modern American artists were strongly influenced by European art, O’Keeffe’s position was more independent. She established her own vision and preferred to view her painting as a private endeavor. Almost from the beginning, her work was more indentifiably American than that of her contemporaries in its simplified and idealized treatment of color, light, space, and natural forms

  1. 1.

    Which of the following best tells what this passage is about ?

    1. A.
      O’Keeffe was a distinctive modern American painter
    2. B.
      O’Keeffe was the best painter of her generation
    3. C.
      O’Keeffe liked to paint only what was familiar to her
    4. D.
      O’Keeffe used colors and shapes that are too reduced and simple
  2. 2.

    Which of the following is NOT mentioned as an influence on O’Keeffe’s paintings ?

    1. A.
      Her rural upbringing
    2. B.
      Her life in the West
    3. C.
      The works of European artists
    4. D.
      The appearance of the natural landscape
  3. 3.

    Which of the following is most similar to O’Keeffe’s relationship with nature?

    1. A.
      A photoghrapher’s relationship with a model
    2. B.
      A writer’s relationship with a publisher
    3. C.
      A student’s relationship with a teacher
    4. D.
      A carpenter’s relationship with a hammer
  4. 4.

    Why is O’Keeffe considered an artistic pioneer ?

    1. A.
      Her work became influential in Europe
    2. B.
      She painted the American Southwest
    3. C.
      Her paintings had a definite American style
    4. D.
      She painted things that were familiar to her

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