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    　 The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

    　 In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting（报价）, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
    　　 Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

    11. In making market investigations, one should ______.
    　 A. get enough information concerned　　　　　　 B. advertise his products
    　 C. produce high quality goods　　　　　　　　　 D. none of the above
    2. The word "indispensable" in the first line means ______.
    　 A. impossible　　　　　　　　　　　　　　　 B. necessary

    　 C. advisable　　　　　　　　　　　　　　　　 D. available
    3. Which of the following statements is NOT true?
    　 A. The relationship between market investigation and sales promotion is just as that of the lips 　　 and teeth.
    　 B. It is impossible to succeed in selling a product without market investigation.
    　 C. There are various ways of making market investigation.
    　 D. Production goes before market investigation.
    4. All the following are channels to get market information except ________.
    A. to have commercial counsellor' s office of our embassies stationed abroad
    B. to promote the quality of our own products
    C. to send trade groups abroad every now and then
    D. to have face-to-face talks with foreign businessmen

    1-4 ABDB

     

    1-4 ABDB

     

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    ________________________

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    ________________________

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    ________________________

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    ________________________

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    　　Our boat floated on, between walls of forest too thick to allow us a view of the land we were passing through, though we knew from the map that our river must from time to time be passing through chains of hills which crossed the jungle plains．Nowhere did we find a place where we could have landed：where the jungle did not actually spread right down into the river, banks of soft mud prevented us going ashore．In any case, what would we have sailed by landing?The country was full of snakes and other dangerous creatures, and the jungle was so thick that one would be able to advance only slowly, cutting one’s way with knives the whole way．So we stayed in the boat, hoping we reached the sea, a friendly fisherman would pick us up and take us to civilization．

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    [　　]

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    [　　]

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    阅读理解

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