Question

【题目】Nowadays it is common that people are buying more products and services than ever before through the Internet, so do Americans. And experts say the popularity of online sales is likely to spread to other countries. Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.

Taking Lynne for example, she made good use of the Internet. She used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and daughter. Other than food, 90% of her purchases were made on her home computer. “I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, I eliminate all the driving, all the crowds, all the noise of that, and I usually get a better selection.”

There are a lot of people like her. Experts say American online shopping hit records in both November and December.57% of Americans have bought something electronically. Store owners worry that this growing amount of online sales will hurt their business. Cornell University marketing professor Ed Melaughlin says they can keep their customers by selling goods like clothing, which buyers may want to see and try on before purchasing. The stores could also offer things that are difficult to ship. Besides, some stores can please customers by offering to repair electronic products.

Bill Martin is the founder of Shopper Trak. His business helps stores learn about their customers. He said, “There is still a lot of emotion in the buying decision, you know, that takes place. Often you need that last sense of “Boy, this is exactly what I want before you are ready to part with money, and you can't always get that online. It's a rather cold process.”

While e-commerce worries some business owners, the only worry for delivery services is keeping up with the number of packages. UPS manager Dana Kline says her company is very busy at this time of the year.

UPS is so busy that it has filled 55,000 temporary work positions during the holiday season.

【1】Thepurposeofthispassageistotellus________.

A. thechallengeonlineownersarefacedwith

B. thechallengee－commercecausestotraditionalsales

C. thedifferencebetweenonlinesalesandtraditionalsales

D. thetroublethatcustomersoftenmeetwhenpurchasingonline

【2】TheexampleofLynneismentionedinthepassagetoshow________.

A. onlinesaleswillreplacetraditionalsalessoonerorlater

B. traditionalstoresfindnewwaystokeeptheircustomersloyal

C. traditionalstorescan'tofferenoughfoodtotheircustomers

D. onlinebusinesshaschangedmanyAmericans'life

【3】Theunderlinedword“eliminate”inParagraph2canbereplacedby“________”.

A. include B. avoid

C. increase D. discourage

Answer 1

【答案】

【1】B

【2】D

【3】B

【解析】本文主要说明了网上购物越来越受到人们的欢迎，给传统购物带来了冲击，造成销售量减少，顾客数量减少。文中给传统店铺提出了几点建议，以保持他们的客户。如他们可以通过出售服装之类的商品让顾客，买家可能想先试后买的。商店也可以提供难以装运的东西。此外，一些商店可以通过提供修理电子产品来取悦顾客。

【1】主旨大意题。根据第一段的内容“ Online sales now represent as much as 10% of all retail sales in the United States. This has led traditional stores to seek new ways to keep their customers loyal.”现在网上销售占美国零售总额的10%以上。这导致传统商店寻求新的方法，以保持他们的客户忠诚。可知，网上购物对传统购物方式带来冲击，造成销售量减少，顾客数量减少。故选B。

【2】细节理解题。根据第二段中内容“Taking Lynne for example, she made good use of the Internet. She used the Internet to buy everything she needed for her Wedding and holiday gifts for her husband and daughter. Other than food, 90% of her purchases were made on her home computer.”以琳恩为例，她很好地利用了互联网。她用互联网购买她所需要的一切，为她的婚礼和节日礼物，她的丈夫和女儿。除了食品外，她90%的购买都是在家用电脑上进行的。可知，作者用例子证明网上购物方式的确影响着人们生活，造成了一些变化。故选D。

【3】词义推断题。根据第二段中“I find that, by being able to go online, choose the things that I need, and have them delivered to me right at my doorstep, Ieliminateall the driving, all the crowds, all the noise of that, and I usually get a better selection.”我发现，能够上网，选择我需要的东西，并把它们送到我的家门口，我消除了所有的驾驶，所有的人群，所有的噪音，我通常得到更好的选择。可知，网上购物很方便，它省去了人们开车，排队，忍受噪音等麻烦。所以eliminate意为省去，避免，故选B。