I was reading these interesting stories behind a group of great logos (标志) in the world. Personally Nike is my favorite one—it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steven Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “ rainbow apple”, a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three- pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Marcedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie. and DMG in 1926.
【小题1】What does the author think of the stories of the great logos?
| A．They are boring | B．They are out of date. |
| C．They are attractive | D．They are practical |
| A．The goddess of victory |
| B．The source of inspiration for soldiers |
| C．The statue of the Greek goddess |
| D．The wing of the Greek goddess |
| A．the religious story of Adam and Eve |
| B．a bitten apple with only one color |
| C．Newton’s sitting under an apple tree |
| D．the rainbow- colored bitten apple |
| A．Mercedes Benz – McDonald’s – Nike – Apple. |
| B．Nike – McDonald’s – Apple – Mercedes Benz. |
| C．Mercedes Benz – Apple – Nike –McDonald’s. |
| D．Nike –Mercedes Benz –McDonald’s – Apple, |
【小题1】C
【小题2】D
【小题3】B
【小题4】A
解析试题分析：文章讲述了几种很受欢迎的品牌他们所代表的理念，在耐克，苹果，麦当劳，奔驰，阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。
【小题1】细节理解题。I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.句子的意思是：在世界上每一个伟大的理念背后都有着有趣的故事，就我个人来说，耐克是我最喜欢的，我喜欢这些品牌背后的故事，他使我忘记所有其它的事情，从本句来看这些故事是很吸引人的。故答案应为C
【小题2】细节理解题。This logo represents the wing in the famous statue of the Greek goddess.耐克这个品牌符号所代表的是希腊女神雕塑的翅膀。由此句可知答案为D
【小题3】细节推理题。从第四段的句子:a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知苹果符号的设计理念被改变了很多次，彩虹颜色的苹果被一种颜色的咬过的苹果所替代，故答案应为B
【小题4】综合排序题。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35意思为：Nike的理念是在1971年由Carolyn Davidson设计出来；The logo was designed in 1962 by Jim Schindler麦当劳的理念设计于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.苹果的理念是在1998年确定下来，直到现在没有改变；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年设计出了奔驰的符合。所以答案应为A
考点:文化类文章的阅读理解
科目：高中英语 来源： 题型：阅读理解
In the U.S. Mother’s Day is a holiday celebrated on second Sunday in May. It is a day when children honor their mothers with cards, gifts and flowers. First observance in Philadelphia in 1907,it is based on suggestions by Julia Ward Howe in 1872 and by Anna Jarvis in 1907.
Although it wasn’t celebrated in the U.S. until 1907,there were days honoring mothers even in the days of ancient Greece. In those days, however, it was Rhea, the Mother of the gods that was given honor. Later,in the 1600’s,in England there was an annual celebration called “Mothering Sunday.” It was celebrated during June, on the fourth Sunday ,the servants, who generally lived with their employers, were encouraged to return home and honor their mothers. It was traditional for them to bring a special cake along to celebrate the occasion.
In the U.S., in 1907 Ana Jarvis, from Philadelphia, began a campaign to establish a national Mother’s Day. Jarvis persuaded her mother’s church in Grafton, West Virginia to celebrate Mother’s Day on the second anniversary of her mother’s death, the 2ed Sunday of May. The next day Mother’s Day was also celebrated in Philadelphia, Jarvis and others began a letter-writing campaign to ministers, businessmen, and politicians asking to establish a national Mother’s Day. They were successful. President Woodrow Wilson, in 1914,made the official announcement recognizing Mother’s Day as a national celebration that was to be held each year on the 2nd Sunday of May.
Many other countries of the world celebrate their own Mother’s Day at different times throughout the year. Denmark, Finland, Italy, Turkey, Australia, and Belgium celebrate Mother’s Day on the second Sunday in May, as in the U.S.
【小题1】.Mother’s Day in the U.S. was first celebrated .
| A．in 1872 | B．in 1907 | C．in the 1600’s | D．in 1914 |
| A．celebration | B．principle | C．holiday | D．campaign |
| A．All the mothers were given honor in the days of ancient Greece. |
| B．Only the servants’ mothers were given honor on Mothering Sunday in England. |
| C．President Woodrow Wilson announced Mother’s Day as a national celebration. |
| D．Ana Javis’s mother probably died on the 2nd Sunday of May in 1907. |
| A．Mother’s Day of the U.S | B．Mother’s Day of the world |
| C．Ana Jarvis and Mother’s Day | D．Styles of Mother’s Day |
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科目：高中英语 来源： 题型：阅读理解
You may have heard some respectable elders say, “It’s not what you want in this world, but what you get.”
Psychology teaches that you do get what you want if you know what you want and want the right things.
You can make a mental blueprint of a desire as you would make a blueprint of a house, and each of us is continually making these blueprints in the general routine of everyday living. If we intend to give a dinner for friends, we plan the menu, make a shopping list, and decide which food to cook first, and such planning is essential and necessary for any type of meal to be served.
Similarly, you can make a blueprint for your could-be-job, take a sheet of paper, and write a brief account of yourself. In making a blueprint for a job, begin with yourself, for when you know exactly what you have to offer, you can intelligently plan where to sell your service.
This account of yourself is actually a description of your working life and should include education, experience and references. Such an account is valuable. It can be referred to filling out standard application blanks and it is extremely helpful in personal interviews. While talking to you, your could-be employer is deciding whether your education, your experience and other qualifications will pay him to employ you, and your abilities must be displayed on an orderly and reasonably connected manner. When you have carefully prepared a blueprint of your abilities and desires, you have something exact to sell. Then you are ready to hunt for a job.
Get all the possible information about your could-be job. Make your eyes and ears open, and use your own judgment. Spend a certain amount of time each day seeking in the employment you wish for, and keep in mind: Obtaining a job is your job now!
【小题1】When the elders say, “It’s not what you want in the world, but what you get”, they mean ______.
| A．you will certainly get what you want |
| B．it’s no use dreaming but be practical |
| C．you should never be satisfied with what you have |
| D．it’s essential to be ambitious |
| A．a set rule for job hunters |
| B．a suggestion on how to get a good job |
| C．an example of how to plan important things ahead |
| D．a guideline for a job description |
| A．writing up a detailed plan for a job interview |
| B．keeping a blueprint of what you want to do |
| C．drawing a description of your working life |
| D．seeking the employment you want |
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科目：高中英语 来源： 题型：阅读理解
Throughout the history of the arts, the nature of creativity has remained constant to artists. No matter what objects they select, artists are to bring forth new forces and forms that cause change-to find poetry where no one has ever seen or experienced it before.
Landscape(风景) is another unchanging element of art. It can be found from ancient times through the 17th-century Dutch painters to the 19th-century romanticists and impressionists. In the 1970s, Alfred Leslie, one of the new American realists, continued this practice. Leslie sought out the same place where Thomas Cole, a romanticist, had produced paintings of the same scene a century and a half before. Unlike Cole who insists on a feeling of loneliness and the idea of finding peace in nature, Leslie paints what he actually sees. In his paintings, there is no particular change in emotion, and he includes ordinary things like the highway in the background. He also takes advantage of the latest developments of color photography(摄影术) to help both the eye and the memory when he improves his painting back in his workroom.
Besides, all art begs the age-old question: What is real? Each generation of artists has shown their understanding of reality in one form or another. The impressionists saw reality in brief emotional effects, the realists in everyday subjects and in forest scenes, and the Cro-Magnon cave people in their naturalistic drawings of the animals in the ancient forests. To sum up, understanding reality is a necessary struggle for artists of all periods.
Over thousands of years the function of the arts has remained relatively constant. Past or present, Eastern or Western, the arts are a basic part of our immediate experience. Many and different are the faces of art, and together they express the basic need and hope of human beings.
【小题1】The underlined word “poetry” most probably means __________.
| A．an object for artistic creation | B．a collection of poems |
| C．an unusual quality | D．a natural scene |
| A．they are close in style to works in ancient times |
| B．they look like works by 19th-century painters |
| C．they draw attention to common things in life |
| D．they depend heavily on color photography |
| A．It will not be found in future works of art. |
| B．It does not have a long-lasting standard. |
| C．It is expressed in a fixed artistic form. |
| D．It is lacking in modern works of art. |
| A．They express people's curiosity about the past. |
| B．They make people interested in everyday experience. |
| C．They are considered important for variety in form. |
| D．They are regarded as a mirror of the human situation. |
| A．History of the arts. |
| B．Basic questions of the arts. |
| C．New developments in the arts. |
| D．Use of modern technology in the arts. |
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科目：高中英语 来源： 题型：阅读理解
A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（严阵以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild（创意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（饮料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
【小题1】What can we know about the Sample Trend?
| A．It has turned out to be a success in London. |
| B．The goods in the shop are free for everyone |
| C．The customers can only go to it once a month. |
| D．It sells everything people need. |
| A．advantage | B．disadvantage | C．problem | D．requirement |
| A．give suggestions for the products |
| B．recommend the products |
| C．give feedback about the products |
| D．express their thanks |
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科目：高中英语 来源： 题型：阅读理解
When you walk along a street in a big city in the United States， you may see clocks in most stores. Radio announcers give the correct time during the day. People there think that it is important to know the time. Most Americans have watches. They want to do certain things at certain times. They do not want to be late. Not all people all over the world value time. Suppose you visit a certain country in South America. You would find that people living there do not like to rush. If you had an appointment（约会）with someone， he would probably be late. He would not care for arriving on time. In some countries in South America， even the radio programs may not begin right on time， nor do the radio announcers think it important to announce the right time. Many people regard a clock as a machine. It seems to them that a person who does everything on time is controlled（控制）by a machine. They do not want a clock or any machine to have that much power over their lives.
【小题1】There are clocks in most stores in the US cities because ______.
| A．people in the stores want to sell these clocks |
| B．people think it important to know the time |
| C．bosses want to make their stores beautiful |
| D．they needn't wear watches when they are away from home |
| A．“run” | B．“race” | C．“move” | D．“hurry” |
| A．he didn't have a watch with him |
| B．he didn't think it important to arrive on time |
| C．he forgot to have a look at a watch or a clock |
| D．he didn't like an appointment with someone |
| A．the radio programs many start a bit early or late |
| B．the radio announcers do think it important to announce the exact time |
| C．many people think a clock has much power |
| D．most people do not want to be controlled by others |
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科目：高中英语 来源： 题型：阅读理解
The day I became a mom was not the day my daughter was born, but seven years later. Up until that day, I had been too busy trying to survive my abusive(辱骂的) marriage. I had spent all my energy trying to run a “perfect” home that would pass inspection each evening, and I didn't see that my baby girl had become a toddler. I'd tried endlessly to please someone who could never be pleased and suddenly realized that the years had slipped by and could never return.
Oh, I had done the normal “motherly” things, like making sure my daughter got to ballet and gym lessons. I went to all of her recitals and school concerts, parent-teacher conferences and open houses alone. We suffered from my husband's rages(暴怒) when something was spilled(溢出) at the dinner table, telling her, “It will be okay, Honey. Daddy's not really mad at you.” I did all I could to protect her from hearing the awful shouting and complaints after he returned from a night of drinking. Finally I did the best thing I could do for my daughter and myself: I removed us from the home that wasn't really a home at all.
That day I became a mom was the day when my daughter and I were sitting in our new home having a calm, quiet dinner just as I had always wanted for her. We were talking about what she had done in school and suddenly her little hand knocked over the full glass of chocolate milk by her plate. As I watched the white tablecloth and freshly painted white wall become dark brown, I looked at her small face. It was filled with fear, knowing what the consequence of the event would have meant only a week before in her father's presence. When I saw that look on her face and looked at the chocolate milk running down the wall, I simply started laughing. I am sure she thought I was crazy, but then she must have realized that I was thinking, “It's a good thing your father isn't here!” She started laughing with me, and we laughed until we cried. They were tears of joy and peace and were the first of many tears that we cried together. That was the day we knew that we were going to be okay.
Whenever either of us spills something, even now, seventeen years later, she says, “Remember the day I spilled the chocolate milk? I knew you had done the right thing for us.” That was the day I really became a mom. I discovered that being a mom isn’t only going to ballet or gym, recitals, and attending every school concert and open house. It isn’t keeping a tidy house and preparing perfect meals. It certainly isn’t pretending things are normal when they are not. For me, being a mom started when I could laugh over spilled milk.
【小题1】What does the underlined part “the right thing” in the last paragraph refer to?
| A．Becoming a single mother. |
| B．Divorcing with her abusive husband. |
| C．Doing all the motherly things well and running the family. |
| D．Not blaming on her daughter’s spilling the chocolate milk. |
| A．The author had suffered from an unfortunate marriage for a long time. |
| B．All the things the author did were to protect her daughter |
| C．The author hadn’t been a mother until she removed from her marriage. |
| D．Both the author and her daughter were frightened at the husband and father. |
| A．Because it was a thorough relief after they had suffered too much. |
| B．Because they were actually crazy. |
| C．Because they wouldn’t see the abusive man any more. |
| D．Because spilling the chocolate milk on the wall was really funny. |
| A．How To Be a Better Mon? | B．The Day I Became a Mom |
| C．A Thing Happened 17 Years Ago | D．Survive an Abusive Marriage |
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科目：高中英语 来源： 题型：阅读理解
When someone says, “Well，I guess I’ll have to face the music”， it doesn’t mean that he is planning to go to hear a singer or attend a concert. It is something far less unhappy than you are called in by your leader to explain why you did this and that or why you did not do this or that.
At some time or another, every one of us has to “face the music”, especially as children. We can all remember father’s angry words “I want to talk to you”. And only because we did not listen to him. What a bad thing it was！
In the middle or at the end of every term, we students have to “face the music”. The result of the exam will decide whether we will face the music or not. If...that means parents cold faces and contempt (轻视) of the teachers and classmates.
“To face the music” is well known to every American, young or old. It is at least 100 years old. It really means that you have to do something, no matter how terrible the whole thing might be, because you know you have no choice.
【小题1】“To face the music” means “to__________”.
| A．do something that we don’t like to |
| B．go to the theatre |
| C．go to the music show |
| D．do something that we want to |
| A．we don’t do a good job | B．we get an “A” in the exam |
| C．the exam is easy | D．the exam is difficult |
| A．“To face the music” is well known in the United States． |
| B．“To face the music” has a history of more than 100 years． |
| C．The young Americans know what “to face the music” means． |
| D．Only the old in the United States know the meaning of “to face the music”． |
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科目：高中英语 来源： 题型：阅读理解
“I like your smile, but unlike you put your shoes on my face”. A charming way of saying “Keep off the grass”. But could you figure it out? Or this: “Wash Clothing Store” for laundry.
They are both typical Chinglish, a combination of English vocabulary and Chinese grammar. Expressions such as “people mountain people sea”, means extremely crowded, and “give you some color to see”, meaning a punishment, are widely known and recognized.
Chinglish has been attracting global attention in recent years as China grows rapidly in status on the world stage, attracting both fans and detractors(批评者).
The Beijing Speaks Foreign Languages Programme and English First China Company, a language trainer known as EF Education, jointly launched a campaign to root out poor grammar and misused vocabulary in downtown Beijing. They argue Chinglish is an embarrassment that we should let it die out at all costs.
“It is meaningful to allow the capital to show its most beautiful historical and cultural heritage to the world." Michael Lu, vice-president of EF Education said, “since the launching of the campaign, foreign teachers and students had been very keen to volunteer participation.”He believed signs were very important in public services. "The signs in some old buildings confused foreign visitors.
Chinglish, although the target of much criticism, has also won supporters who regard it as an interesting way for foreigners to learn how Chinese people think and express themselves.
“Many Chinglish logos carry Chinese elements and they will enrich the English language,” 32-year-old Oliver Radtke said. He had even published a book “Chinglish: Found in Translation,” on the subject. About 50,000 copies of the book have been sold since it was published in 2007.
Some Chinese university experts also side with Chinglish. "English has absorbed elements from other languages such as French and Spanish in its growth, and the emergence of Chinglish again testifies(说明) to the language’s vitality and inclusiveness," said Shi Anbin, an associate professor of Tsinghua University.
【小题1】How did Chinglish come into being?
| A．Chinese people misunderstood the meaning of the new words. |
| B．Chinese people combined English vocabulary with Chinese grammar. |
| C．Chinese people based their English on the native English speakers. |
| D．Chinese people make wide use of English vocabulary with bad spelling. |
| A．there are many French and Spanish words in English |
| B．English is the language with vitality and inclusiveness |
| C．Chinglish enriches English and shouldn’t be got rid of |
| D．Chinglish has greater effect on English than French and Spanish |
| A．shows how Chinese people think |
| B．does damage to the English language |
| C．shows the great humor of Chinese people |
| D．should be sold to all over the world |
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