Question

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.

Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特许经营）other copies of their restaurants. The agreement included the right to duplicate（复制） the menu, the equipment, even their red and white buildings the golden arches（拱门）.

Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.

1.This passage mainly talks about ＿＿＿.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

2.Mac and Dick managed all of the following business except ＿＿＿.

A. a drive-in    B. a theater

C. a cinema    D. a barbecue restaurant

3. We may infer from this passage that ＿＿＿.

A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc

B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

4.The passage suggests that ＿＿＿.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

5.Which of the following statement is NOT true?

A. Today McDonald’s is very popular in the world.

B. The first twenty-two years of McDonald’s is the most surprising success in American business history.

C. Mac and Dick McDonald were content with their business at first.

D. It is convenient to eat in a drive-in.

 

Answer 1

【答案】

 

1.B

2.C

3.D

4.A

5.B

【解析】

试题分析：本文叙述了麦当劳快餐的发展史。1939年,麦克和迪克·麦当劳两兄弟,在圣贝纳迪诺县,加利福尼亚州创办了免下车餐厅。他们烹饪的食物遵循严格的程序，保持一致性。他们的新型的免下车餐馆变得异常火爆,尤其是吃午饭时。商人Ray Kroc很快就看到了兄弟快餐店的特殊吸引力,买下了经营权，把麦当劳快餐不断壮大，后来麦当劳成为了家喻户晓的名字。它的头二十二年在美国现代商业历史上是最令人惊讶的成功例子之一。

1.主旨大意题。根据最后一段的In 1976, McDonald’s had over＄1 billion in total sales.可推测全文围绕着麦当劳的总销售额达10亿美元的商业发展过程。故选B。

2.细节理解题。根据第一段的They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in.他们经营他们自己的公司多年来,有一个剧场,然后烤肉餐厅,然后另一个免下车餐馆。文章没提拥有a cinema，故选C。

3.推理判断题。根据第二段的They were content with this modest success until they met Ray Kroc.

 从中可知正是Ray Kroc能够发现商机，并把麦当劳壮大，可知他是一个优秀的商人。故选D。

4.推理判断题。根据第二段的Their new drive-in became surprisingly popular, particularly for lunch.他们的新型的免下车餐馆变得异常火爆,尤其是吃午饭。从中可知采用新鲜的事物来经营，利用创新易获得成功。故选A。

5.细节理解题。根据最后一段的Its first twenty-two years is one of the most surprising successes in modern American business history.它的头二十二年在美国现代商业历史是最令人惊讶的成功例子中的一个，但并不是最成功的一个。因此B的说法不符合文章的意思。故选B。

考点：故事类短文阅读。