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Aftershock, a movie about the 1976 Tangshan earthquake, has grossed over 160 million yuan at the Chinese box office since its opening on July 22, the State Administration of Radio Film and Television(SARFT)said Monday.
The movie earned more than 100 million yuan within three days of its release, breaking the Chinese box office record previously held by The Founding of a Republic.
Aftershock set it first box office record on its release day when it earned 36.2 million yuan-the highest box office ever for a local movie on its opening day.
It is about a mother's three-decade journey leading to an emotional reunion with the daughter she thought she had lost in the earthquake.The Tangshan earthquake left more than 240,000 dead.
A survey on sina.com, one of China's major news portals(门户站点), shows nearly half of the 20,015 people surveyed said the movie was “very good and surpassed expectations”.
About one quarter of those surveyed said the great performances of the movie's cast moved them the most.
Also there was laughter during the movie's screening, especially when advertisements were inserted into the story line of the movie and given close-up shots.
Fifteen minutes of the movie's total length of two and a half hours were for these advertisements, which have drawn criticism from the media as well as the public.
In an interview with Xinhua on Monday, Zhang Hongsen, vice director of the SARFT film department said advertisements placed in moves were necessary for film makers to make profits, as piracy(盗版行为)poses a threat to their revenues(财政收入).
He said a tougher crackdown on piracy was essential to solving the problem of such advertisements placed into movies.
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