Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer.
45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 56 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers also makes it 60 for competitors to enter a market or increase their share of a market.”
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1.B
2.C
3.A
4.B
5.D
6.A
7.A
8.C
9.D
10.D
11.C
12.B
13.A
14.A
15.B
16.B
17.C
18.A
19.A
20.C
【解析】文章讲述了很多公司把很多精力放在了吸引顾客的方面却很少去关注如何留住老客户。文章讲述了留住老客户的重要性。
1.B 短语辨析。A尤其；B实际上；C至少；D首先；这里是指事实上，明智的话经常被忘记。
2.C 代词辨析。这里是指这家公司忽视了另外一方面。
3.A 上下文串联。管理者往往会变得忘乎所以。
4.B 上下文串联。这里是指他们忘记了要保证顾客还是顾客。
5.D 上下文串联。这里是指不能留住顾客和吸引顾客会让公司失去很多。
6.A 形容词辨析。这里是指每个公司评价每年损失百分之10-30的顾客。
7.A 名词辨析。这里是指在不断变化的市场上，这是常有的事情。
8.C 形容词辨析。只有现在组织开始唤醒那些失去的机会，并计算出经济的影响。
9.D 上下文串联。一个公司失去的客户数量的减少可以产生很大的影响。
10.D 固定词组。Make a difference产生影响。解析同上。
11.C 名词辨析。在美国的研究发现人数减少5%(流失的)客户至利润25至85%的升幅。
12.B 上下文串联。一个普通的客户是价值5000美元以上的超过十年
13.A 上下文串联。一位顾客接收质量差的产品或服务,在首次访问以后结果就再也不来了、
14.A 上下文串联。解析同上、
15.B 形容词辨析。是指这样会让公司损失潜在的利润。
16.B培养顾客忠诚背后的逻辑是无法否认的
17.C 上下文串联。上文说很多公司聚焦于吸引顾客，却忘记了要留住顾客，keep表示留住。
18.A 上下文串联。已经留住的顾客倾向于购买更多的，是可以预见的成本通常低于新客户提供服务。
19.A 这里指这部分顾客对于价格并不敏感。
20.C 上下文串联。这里是指留住顾客让竞争对手很难进入你的市场。
科目：高中英语 来源：2011-2012学年湖北省孝感高中高二下学期期中考试英语试卷（带解析） 题型：阅读理解
After my brother died in an accident, my mother was in deep sadness. I was only a four-year-old girl at the time, but I still understood the sudden shift in my mom’s attitude towards safety. Suddenly everything around us was potentially dangerous. Overnight, the world had gone from a playground to a dangerous zone. I grew up with a lot of limits and rules. I couldn’t walk home from school by myself, even though everyone I knew already did. I couldn’t go to summer camp because what if something happened to me?
As I got older, the list of things of fear got longer. My whole life was divided into “things you should avoid”, and “things you needed to do in order to have a good, long life.” I became a natural worrier. I worry about things like getting cancer, losing my wallet, car accidents, earthquakes, and losing my job — disasters big and small, real and imagined.
The funny part is that you’d never know it by looking at my life. In fact, I’ve developed a rule for myself: If it scares me, then I have to do it at least once. I’ve done lots of things that my mom would have worried about: I’ve ridden a motorcycle; I’ve traveled —a lot. I’ve performed stand-up comedy, and I’m planning my second wedding.
There’s something else I don’t usually talk about, but it’s a cornerstone in my belief: When I was 14, my mother died suddenly in a car accident. At my mom’s funeral I remember making a choice. I could either live out the rest of my life trying to be “safe” or I could be brave enough to live out a fulfilling, exciting and, yes, sometimes dangerous life.
I worry that I may have betrayed(背叛) my mother by writing her in this light, but she has been a driving force in my life and, in the end I think she would have been proud of me. Courage isn’t a natural character of human beings. I believe that using courage is like developing a muscle. The more often I do things that scare me or that make me uncomfortable, the more I realize that I can do a lot more than I originally thought I could do.
Even though I inherited (继承) my mother’s cautious nature. I’ve also come to believe that fear can be a good thing, if we face it. Believing that has made my world a less scary place.
【小题1】In the writer’s childhood, the limits and rules were used to ______.
| A．improve her behavior | B．develop her independence |
| C．be in memory of her dead brother | D．protect her from possible danger |
| A．She just ignores them. | B．She faces up to them. |
| C．She turns to her mother for help. | D．She does them with her friends. |
| A．the writer failed in her first marriage |
| B．nothing can make the writer afraid now |
| C．frightening things made the writer lose her self-confidence |
| D．the writer’s mother felt annoyed with her |
| A．Mothers influence their children much. |
| B．Fear is in fact not a bad thing. |
| C．Facing fear bravely produces courage. |
| D．The world is not as scary as people expect. |
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科目：高中英语 来源：2012-2013学年陕西西安市第一中学高二上学期期末考试英语试卷（带解析） 题型：阅读理解
MySpace, the social networking website, is different from other websites which only provide stories about other people. MySpace is a place that allows you to broadcast your own stories and personal information to as many people as you like. Started two years ago, it is a big source of information for and about American kids.
Teenagers and their parents feel very differently about it. Teens are rushing to join the site, not sharing their parents' worries. It signals yet another generation gap in the digital era.（数字时代）
For teenagers, it is reliable network to keep in touch with their friends. They will often list their surnames, birthdays, afterschool jobs, school clubs, hobbies and other personal information.
“MySpace is an easy way to reach just about everyone. I don't have all the phone numbers of all my acquaintances （熟人）. But if I want to get in touch with one of them, I could just leave them a message on MySpace.” said Abby Van Wassen. She is a sixteen year old student at Woodland Hills High of Pittsburgh, Pennsylvania.
Parents on the other hand are seriously concerned about the security problems of MySpace.
“Every time we hold a parents meeting, the first question is always about MySpace，” said Kent Gates, who travels the country doing Internet safety seminars (研讨会)．The National Center for Missing and Exploited Children has received at least 288 MySpace related complaints, according to Mary Beth Buchanan, a lawyer in Pittsburgh.
“Your profile on MySpace shows all your personal information to anyone on the Web. And MySpace even lists this information by birthplace and age. It's like a free checklist（清单）for troublemakers and it endangers children，” Buchanan said.
【小题1】From the passage we can learn that MySpace ________.
| A．brings about the generation gap |
| B．is very careful about people's privacy |
| C．encourages you to list your personal information |
| D．lists the telephone numbers of your friends |
| A．Because MySpace has a bad influence on their children. |
| B．Because they don't want to pay so much money for MySpace. |
| C．Because it takes up too much of their children's spare time. |
| D．Because troublemakers can easily approach their children through the site. |
| A．negative | B．positive | C．optimistic | D．objective |
| A．Internet safety | B．MySpace | C．Generation gap | D．The digital era |
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科目：高中英语 来源：2011届贵州省遵义四中高三毕业班第二次月考英语卷 题型：填空题
此题要求改正所给短文中的错误。对标有题号的每一行作出判断：如无错误，在该行右边横线画一个勾（√）；如有错误（每行只有一个错误），则按下列情况改正：
该行多一个词：把多余的词用斜线（ \ ）划掉，在该行右边横线上写出该词，并也用斜线划掉。
该行缺一个词：在缺词处加一个漏字符号（∧）,在该行右边横线上写出该加的词。
该行错一个词：在错的词下画一横线，在该行右边横线上写出改正后的词。
注意：原行没有错的不要改。
In my school six students punished for cheating in the mid-terms, but 【小题1】
this didn't stop some students from doing the same thing. In one day's 【小题2】
exams, on my way to home I heard some students talking with each other. "I 【小题3】 .
was too worried that I sent a message to everyone I know to ask the answers 【小题4】 .
of the questions on the politics exam paper." It's clear that many students 【小题5】
cheated. This six unlucky students became the "killed chickens", but the 【小题6】 .
"monkeys" were not frightened at all. More and more students start cheating 【小题7】 .
in school exams. That must be how so many students do well in the exams 【小题8】
at their own school, and fail in the college entrance examinations. I do hope 【小题9】
that useful measures could be taken stop cheating in exams. 【小题10】
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科目：高中英语 来源：2014届河北正定中学高三上学期第一次月考英语试卷（解析版） 题型：书面表达
假设你是星光中学的李华，将参加主题为“Let’s Ride Bicycles”的英语演讲比赛。请撰写一份演讲稿，主要内容可包括：目前汽车带来的空气污染、交通堵塞等问题；
骑自行车的益处，如节能环保，有利健康
参考词汇：低碳生活（low-carton life） 节能（energy saving）
注意：1.词数：120词左右；演讲稿开头和结尾已给出，该部分不计入总词数。
Good morning, everyone,
I am Li Hua from Xingguang Middle School. The topic of my speech is “Let’s Ride Bicycles”.
__________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
________________________________________________________________________
Thank you for listening!
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科目：高中英语 来源：2013届四川省资阳市高三第一次诊断性考试英语试卷（解析版） 题型：阅读理解
She was dancing. My lame grandmother was dancing. I stood in the living room doorway, looking at her beautiful movements, absolutely shocked. She was the pet of the dancing world. And then she’d had her accident and it was all over. I had read that in an old newspaper article.
‘‘So… Your leg? I mean, how did your leg heal (恢复健全)?”
“To tell you the truth — my legs have been well all my life,” she sighed.
“But I don’t understand!” I said, “Your dancing career (事业)… You pretended all these years?”
‘‘Very much so, and for a very good reason.”
She thought for a while and then continued. “We were talking about engagement (订婚) when your grandfather had to go to war. I was so afraid of losing him that the only way I could stay normal was to dance. I put all my energy and time into practicing and I became very good. Critics praised me, the public loved me, but all I could feel was the ache in my heart, not knowing whether the love of my life would ever return. Then one day a letter came. There were only three sentences: ‘I have lost my leg. I am no longer a whole man and now give you back your freedom. It is best you forget about me.’’’
“I made my decision there and then. I traveled away from the city. When I returned I had bought myself a stick. I told everyone I had been in a car crash and that my leg would never completely heal again. My dancing days were over. No one doubted the story — I had learned to limp (一瘸一拐地走) convincingly before I returned home. And I made sure the first person to hear of my accident was a reporter I knew well. Then I traveled to the hospital. They had pushed your grandfather outside in his wheelchair. I took a deep breath, leaned on my stick and limped to him.”
“I showed him newspaper articles of my accident. ‘There is a whole life waiting for us out there! But I am not going to carry you. You are going to walk yourself.’”
“I limped a few steps toward him and showed him what I’d taken out of my pocket. ‘Now show me you are still a man.’ I said. He bent to take his stick from the ground and struggled out of that wheelchair. He managed it on his own and walked to me and never sat in a wheelchair again in his life.”
“What did you show him?” I had to know. Grandma looked at me and smiled. “Two engagement rings, of course. I had bought them the day after he left for the war and I was not going to waste them on any other man.”
1.What does the underlined word “it” in the first paragraph refer to?
|
A．Her accident. |
B．Her pet. |
C．Her leg. |
D．Her dancing career. |
2.Which is the correct order of the following events according to the passage?
a. Grandfather lost his leg in the war.
b. Grandmother bought two engagement rings.
c. Grandfather was inspired to stand up on his own.
d. Grandmother pretended she was lame.
e. Grandmother became an excellent dancer.
f. Grandfather had to go to war.
|
A．e-f-b-a-d-c |
B．f-e-a-c-b-d |
|
C．f-b-e-a-d-c |
D．e-b-f-a-c-d |
3.Which of the following words can best describe grandmother?
|
A．Thoughtful and determined. |
B．Unselfish but stubborn. |
|
C．Courageous but unreliable. |
D．Sensitive and dishonest. |
4.What’s the main idea of the passage?
|
A．The love of a disabled couple. |
B．The grandmother’s unconditional love. |
|
C．The meaning of an engagement. |
D．The grandfather’s brave story. |
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