19．Shoppers on Black Friday，the traditional start of the holiday shopping season in America are notoriously aggressive．Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted goods．Last year destructive bargain-hunters in the suburbs of New York City trampled a Walmart employee to death．Despite the madness at many stores，however，the global economic recession appears to have accelerated the pace at which shoppers are abandoning physical stores in favor of retailers（零售商） on the cyberspace such as Amazon and eBay．
E-commerce holds particular appeal in poor times as it enables people to compare prices across retailers quickly and easily．Buyers can sometimes avoid local sales taxes online，and shipping is often free．No wonder，then，that online shopping continues to grow even as the offline sort declines．The shift in spending to the Internet is good news for companies like P&G that lack retail shops of their own．But it is a big concern for physical retailers，whose prices are often higher than those of e-retailers，since they must bear the extra expense of running stores．The most obvious response to the trend for traditional retailers is to redouble their own efforts in the virtual space．
The concept of"multi-channel"shopping，where people can purchase the same items from the same retailer in several different ways online，via their mobile phones and in shops--is gaining ground，and retailers are trying to motivate users of one channel to try another．Growing online traffic may actually increase sales in stores too．Retailers are also trying to make online shopping seem fun and exciting to act against the low economy．One common tactic is to set up"pop--up"stores，which appear for a short time before disappearing again，to develop a sense of novelty and urgency．
33．What does the underlined word"trend"most probably refer to？A
A．The change of purchasing model of the customers
B．Buyers started comparing prices when making a purchase
C．Physical retailers'running cost is becoming unaffordable
D．Retailers can't keep up with the development of the Internet
34．What's the retailer's purpose of setting up"pop--up"stores？B
A．To cut down the operating cost
B．To increase their online sales
C．To make shopping easy and fast
D．To avoid local sales taxes
35．What is the writer's main purpose of writing the passage？C
A．To convince buyers to abandon aggressive shopping habits．
B．To encourage physical stores to compete with online stores．
C．To describe a form of business that is on the rise．
D．To explain the influence of Internet on people's life．
分析 文章主要讲述了网上购物持续着它的热度，以及讲述了网上销售的好处等．
解答 33．A词义猜测题．根据文章第二段内容No wonder，then，that online shopping continues to grow even as the offline sort declines．The shift in spending to the Internet is good news for companies like P&G that lack retail shops of their own．网上购物持续着它的热度．这种购物方式的转变对于没有实体销售商店的P&G 而言是一个很好的机会．结合划线单词所在一句，此处trend应符合A的表述，故选A．
34．B 细节理解题．根据文章第三段内容One common tactic is to set up"pop--up"stores，which appear for a short time before disappearing again，to develop a sense of novelty and urgency可知，商家的一个策略就是开办"pop--up"stores，这种商店循环着消失又出现，目的在于给消费者一种新奇感．换言之，就是以此增加销售量，故选B．
35．C细节理解题．根据文章第二段最后一句"The most obvious response to the trendfor traditional retailers is to redouble their own efforts in the virtual space．"明显的反应趋势对传统零售商自己加倍努力在虚拟空间，可知．故选C．
点评 本文是社会文化类阅读理解．做这类题材阅读理解时要求考生对文章通读一遍，做题时结合原文和题目有针对性的找出相关语句进行仔细分析，结合选项选出正确答案．推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案，切忌胡乱猜测，一定要做到有理有据
