In 1991, Kentucky Fried Chicken announced that it was officially changing its name to “KFC” as well as updating its packaging and logo(标识)with a more modern look. The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items. The new title and image were designed to attract customers to a restaurant now offering foods branded as “better for you”.
It sounded good, but the real reason behind the shift to KFC had nothing to do with critical consumers. In 1990, the Commonwealth of Kentucky, trapped in debt, took the unusual step of trade marking its name. Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt, but it was also one that alienated (疏远)one of the most famous companies ever associated with Kentucky. The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead, introducing new packaging and products to hide the real reasons behind the change of the name.
Kentucky fried Chicken was not the only one who bravely refused to give in. The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
In November 2006, KFC and the State of Kentucky finally reached a settlement over the use of the trademarked word “Kentucky”, and the restaurant chain announced it would be reusing its former name of “Kentucky Fried Chicken”.
【小题1】The public relations reason for Kentucky Fried Chicken’s updating its packaging and logo was that .
| A．it was losing money |
| B．most customers didn’t like the old logo |
| C．it wanted to get involved in other businesses |
| D．it decided to offer better foods to customers |
| A．develop American culture |
| B．be alienated from the famous companies |
| C．raise money to pay the government debt |
| D．make Kentucky known throughout the world |
| A．health | B．money | C．package | D．product |
| A．KFC is still not allowed to use the name of “Kentucky Fried Chicken” |
| B．“Kentucky Fried Chicken” changed its name after several years of talks |
| C．the name “Kentucky Fried Chicken” had only been used for a short time |
| D．the original name of the horse race “The Run for the Roses” contained the word “Kentucky” |
【小题1】D
【小题2】C
【小题3】B
【小题4】D
解析试题分析：文章介绍了肯德基更名的事情，有公共关系的原因，也有真正的资金的原因
【小题1】细节题:从第一段的句子：The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items.可知公共关系的原因是想给顾客提供健康食品。选B
【小题2】细节题：从第二段的句子：Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt,可知这么做是为了减少政府的债务。选C
【小题3】细节题：从第二段的句子：The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead,可知肯德基改变名字是因为钱的原因。选B
【小题4】细节题：从倒数第二段的句子：The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
可知The Run for the Roses 原来的名字也有“Kentucky”选D
考点：考查新闻报道类短文
点评：文章介绍了肯德基更名的事情，有公共关系的原因，也有真正的资金的原因，内容比较适中，对于考生的能力要求不高，只要认真细致阅读，不难发现答案。可以先看题目再读文章，这样可以提高阅读的速度。还要准确定位考点。特别是推理题，要结合上下文的暗示做题，掌握方法是关键。
科目：高中英语 来源：设计必修1英语(人教版) 人教版 题型：051
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科目：高中英语 来源：学习高手必修一英语人教版 人教版 题型：053
阅读理解
Nelson MandelaNelson Mandela is one of the great political leaders of our time．His lifelong efforts to the fight against racial(种族)oppression(压迫)in his country won him the admiration(钦慕)of millions worldwide, as well as the 1993 Nobel Peace Prize．As the leader of South Africa’s anti-apartheid movement, Mandela was a key player in helping to move his country toward multiracial government and majority rule．
Mandela’s long, hard struggle is a victory of dignity(尊严)and hope．During his 27 years of imprisonment, he gained support the world over for his fight against apartheid(种族隔离)．His determination and self-sacrifice(自我牺牲)eventually resulted in a free, multiracial democracy(多种族民主)for South Africa．In December 1996, he personally signed his country’s new constitution(宪法), which put an end to the unjust policies of the former racist(种族)government．
Mandela has always spoken out for what he believes in．He’s a man of true courage．If determination and patience were considered talents, Mandela would win hands down in any sort of competition．
Accomplishments(成就)＆fame(名誉)
Nelson Mandela’s greatest accomplishments were his role in ending apartheid, and becoming South Africa’s first elected black president．He has been the recipient(收件人)of dozens upon dozens of awards, prizes and honors from countless associations and organizations, but perhaps none more prestigious(声望很高)than the Nobel Peace Prize, which he shared with former South African President Frederik W．de Klerk, in 1993．
He has been awarded several other major peace prizes, such as the UNESCO(United Nations Educational, Scientific and Cultural Organization)Peace Prize in 1991(also shared with F．W．de Klerk); the Africa Peace Award in 1995 and the International Gandhi Peace Prize in 2002．
Mr．Mandela also received dozens of honorary degrees(名誉学位)from universities the world over, including the Universities of Bristol, Cambridge, Glasgow, London, Nottingham, and Oxford, as well as an Honorary Doctorate from the Sorbonne University in Paris(all in July 1996), and Harvard Business School’s Statesman of the Year Award in 1995－to name but a few．He has also been presented(赠送)with the key to cities such as Rome, Rio de Janeiro, London, Dublin, and Sydney, Australia(where he became the first person ever to receive the Freedom of that city)．In July of 2002, he received the Presidential Medal of Freedom, the United States’ highest civilian(公民)award．
Model
There’s something admirable about having been a leader fighting for a person’s freedom and equality in an unjust society．Mandela has become a worldwide symbol(楷模)of the struggle of the oppressed(被压迫者)over the oppressor．He has been celebrated in song by artists the world over, in many different languages．One entitled “Nelson Mandela” was recorded by British 2-Tone group The Special A．K．A(formerly The Specials); making the top 10 in the UK and a few other European nations in 1984．
personal style
As a president, Mandela sported the typical garb(服饰)of high-ranking government officials：expensive, well-tailored(缝制精致的)suits．Now retired(退役)from public life, Mandela the elder statesman dresses in an ordinary way．
He attends many activities, often where he is the guest of honor, in bright, colorfully patterned(典型的)traditional African robes(长袍)or shirts all the better for getting down when the music begins．
1．Mandela was not only admired(钦慕)for his long fight against ________ but also for ________．
2．How many peaceful prize has Mandela got? He has got ________ in 1991, ________ in 1995 and ________ in 2002．
3．Where did he got the Presidential Medal of Freedom, highest civilian award?________．
4．Mandela is a man full of ________ and his greatest success was to play a part in getting rid of ________ and to be elected ________．
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科目：高中英语 来源：英语外研必修五设计 外研版 题型：050
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科目：高中英语 来源： 题型：阅读理解
It is commonly known that Japan went from a 19th century national economy to a 20th century global economy in a time span of 30 years between 1945 and 1975. What is less known is that Japan, understanding that fast, efficient transport was the key to a global economy, was the first country in the world to introduce the “Bullet Train”. Kawasaki Heavy Industries was duly appointed the manufacturer and the first high speed train went “on line” in 1964. The Shinkansen, as is known in Japan, made its first journey between her capital and Osaka, a distance of 301 miles, at a speed of 132 mph.
The next country to introduce high speed trains was France. SNGF, the public rail system in France, was losing passengers to other forms of transport and introduced the “TGV” (Train à Grande Vitesse) to counteract the trend in 1981. As a result of Opec controlling the oil market in 1974, the train was designed to be powered by gas turbines. It ran on a specially built track between Lyon and Paris. Eight years later another TGV was introduced, this time between the coast and Paris. Soon, France became the most rail efficient country in the world with high speed train connections to Belgium, London, Germany, Switzerland, Spain and the Netherlands.
k sThere was another positive element that resulted from the introduction of high speed trains. Between 1964 and 1991, Japan’s Shinkansen had transported in excess of three billion passengers without there being a single fatal accident and eleven years after France introduced the TGV, it still had a 100% safety record. This statistic has never been equaled by the traditional slow moving trains in any country.
China has become the fourth country to produce such trains, after France, Germany and Japan. China's first domestically produced bullet train with a maximum speed of 350 kilometers per hour has rolled off the production line. Equipped with highly-efficient power system, the currently fastest train in China is also energy efficient. When the train is running, it can transfer kinetic energy into electricity, so that it can ensure its electricity supply even when it is cut off from the power grids. In all, such trains are expected to be in commercial operation by the end of 2010.
France introduced high speed trains to _____________.
A. increase the number of passengers B. fight against Opec
C. develop the finance of France D. connect other cities
Which of the following advantage(s) belongs to bullet train?
A. Speedy and energy-wasting. B. Slow but secure.
C. Fast and safe. D. Crowded and expensive.
What is the feature of the China’s currently fastest train?
A. It is the most advanced train in the world.
B. It can run faster than any other trains throughout the world.
C. It can produce electricity by energy transformation.
D. It can go into commercial operation.
What is the main idea of this passage?
A. Bullet trains are the most convenient means of transportation compared with others.
B. Bullet trains are the only key to developing the economy of a country.
C. Bullet trains can save time and energy for people.
D. Bullet trains have many advantages and are accepted by more and more countries.
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