10．What is the first thing you notice when you walk into a shop？The products displayed（展示）at the entrance？Or the soft background music？
But have you ever noticed the smell？Unless it is bad，the answer is likely to be no．But while a shop's scent may not be outstanding compared with sights and sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance via scent machines．A smell may be attractive but it may not just be used for freshening air．One sports goods company once reported that when it first introduced scent into its stores，customers'tension to purchase increased by 80percent．
When it comes to the best shopping streets in Pairs，scent is just as important to a brand's success as the quality of its window displays and goods on sales．That is mainly because shopping is a very different experience to what it used to be．
Some years ago，the focus for brand name shopping was on a few people with sales assistants'disproving attitude and don't-touch-what-you-can't-afford displays．Now the rise of electronic commerce（e-commerce）has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores（实体店）can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut （椰子）scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store's windows to smell books，pots and drawers，in search of their perfect scent．
32．According to the passage，what is an increasingly powerful tool in the success of some brand store？C
A．Friendly assistant
B．Soft background music
C．Unique scents．
D．Attractive window display．
33．E-shops are mentioned in the passage toB．
A．urge shop assistants to change their attitude
B．show the advantages of brick-and-mortar stores
C．push stores to use sights and sounds
D．introduce the rise of e-commerce
34．Which statement would the writer agree with？D
A．Put different scents on the products on display．
B．Ask every shop assistant to wear light perfume．
C．Give a flower to customers as a gift．
D．Expose the scent of coffee bean to air inside a coffee shop．
35．The main purpose of the passage is toB．
A．compare and evaluate
B．inform and explain
C．argue and discuss
D．examine and assess．
分析 本文是一篇说明文．文章介绍了采用香味提高销售量的理念．文章讲述了香味对于传统实体店的影响．各大品牌店都加强了味觉对顾客消费欲求的刺激，并根据商品不同调节香味．
解答 32．C 细节理解题．But while a shop's scent…And it is proving to be an increasingly powerful tool in encouraging people to purchase．"可知，it指代的是"scent"，一个商店的味道能够激发人们的购买欲望，故选C．
33．B 推理判断题．But while e-shops can use sights and sounds，only bricks-and-mortar shops （实体店） can offer a full experience from the minute customers step through the door to the moment they leave．"可知，网店使用视觉或声音来吸引顾客，而只有实体店能够为顾客提供从他们进店到离开的完整购物体验，说明文章提到网店是为了突出实体店的优势，故选B．
34．D 推理判断题． a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut scent in the swimsuit section．"可知，一家知名的百货公司使用各种各样的人工香味来吸引顾客，由此可知，咖啡店里散发出的咖啡豆的味道有利于吸引顾客，故选D．
35．B 主旨大意题．And it is proving to be an increasingly powerful tool in encouraging people to purchase．"和第三段的例子，及倒数第二段最后一句"And scent is just one way to achieve this．"和最后一段的例子可知，文章使用的写作手法是列举事实，并通过例子来进行解释，故选B．
点评 本题是社会文化类阅读理解．这类题材是高考常考内容，它注重考查考生整体把握文章内容的能力，要求考生平时加强训练，做题时还要结合语境以及题目做出正确的判断．
