【题目】听下面一段较长对话，回答以下小题。
【1】Who will pay for the lunch?
A.The man.B.The woman.C.The man’s boss.
【2】How will the speakers go for the lunch?
A.By car.B.On foot.C.By taxi.
【答案】
【1】A
【2】B
【解析】
【原文】
M: Do you want to get some lunch with me?
W: Sure. You mean from the coffee shop in the mall?
M: I eat there every day. Let’s eat somewhere else for a change. I was thinking of Romano’s. And don’t worry. Today it’s on me. I got a reward from my boss for my good work.
W: Great. That’s very kind of you. We’ll take my car or at least let me pay for the taxi.
M: There is no need. They just opened up a new one a couple of blocks away. I could use the fresh air, anyway.
W: Sounds good.
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【题目】 John B. Goodenough, an engineering professor from the University of Texas at Austin, has been awarded the 2019 Nobel Prize in Chemistry-jointly with M. Stanley Whittingham, a chemistry professor from the State University of New York and Japan’s Akira Yoshino, a professor of Meijo University-for the development of lithium-ion batteries (锂电池). According to the Nobel Committee, the three scientists “have created the right conditions for a wireless and fossil fuel-free society, and so brought the greatest benefit to humankind”.
Goodenough, born in 1922, identified and developed the key materials that can power portable electronics, leading to the wireless revolution. Today, batteries containing Goodenough’s innovations are used worldwide for mobile phones, power tools, laptops, tablets and other wireless devices, as well as electric vehicles.
Goodenough received a bachelor’s degree in mathematics from Yale University and a doctorate in physics from the university of Chicago. He beat the odds against him, first overcoming dyslexia (阅读困难症) as a child, and then the claim of a teacher who told the doctoral student in his 20s that he had started too late to be successful in physics.
He began his career in 1952 at the Massachusetts Institute of Technology’s Lincoln Laboratory, where he laid the groundwork for the development of random-access memory (RAM) for the digital computer. After MIT, Goodenough became a professor and head of the Inorganic Chemistry Laboratory at the University of Oxford where in 1979 he discovered it would be possible to store energy in rechargeable batteries through lithium cobalt oxide (锂钴氧化物).That discovery helped develop the lithium-ion battery. Goodenough joined the University of Texas at Austin in 1986, where his groundbreaking work continued.
At 97 years old, he still continues to push the boundaries of materials science. Despite the lithium-ion battery being well developed and available as a commercial product, it has its limitations. It can’t be charged too fast or overcharged. Goodenough still wants to see some new developments.
“I hope Ut-Austin still keeps me employed,” Goodenough once joked.
【1】The underlined phrase “beat the odds” in Paragraph 3 means “ “.
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A.In MIT, Goodenough made the important discovery leading to the development of the Lithium-ion battery.
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D.Because of his old age, Goodenough found it difficult to improve the limitations of the lithium-ion battery.
【3】What is the best title for the text?
A.The Father of the Lithium-ion Batteries.B.Three Scientists are Awarded the Nobel Prize.
C.Make the World “Good enough”.D.It’s Never too Old to Learn.
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_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.
Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.
In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.
Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.
Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.
Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.
Passage Outline | Supporting details |
Introduction | ◆Electronic marketing is to 【1】products and establish customer relations by using electronic media. ◆As technology develops, marketers have 【2】 their focus of technological developments from radio to the Internet. |
Features of electronic marketing | ◆Electronic marketing is 【3】 and it allows companies to make targeted campaigns in a wide range. ◆It is 【4】 to use electronic marketing than to use other types of advertising. |
【5】 of electronic marketing | ◆Many kinds of advertisements can be used to help marketers 【6】 marketing purposes. ◆【7】 on specific Internet use habits, marketers can reach specific potential consumers on the Internet. |
◆Some advertising firms can help customers 【8】 and carry out marketing campaigns. ◆These firms follow the latest trends in marketing so that they can take a 【9】 position in the industry. | |
Conclusions | ◆Some consumers may prefer creative ways of advertising that won't irritate them. ◆It is also necessary to consider how advertising 【10】 the image of a company and its ideals. |
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