To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 45 .
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49 , you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
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【小题2】B
【小题3】A
【小题4】C
【小题5】A
【小题6】D
【小题7】C
【小题8】B
【小题9】D
【小题10】A
【小题11】D
【小题12】B
【小题13】C
【小题14】D
【小题15】A
解析试题分析：今天，要想做广告有效，你必须抛弃旧的教条的“面向大众化”的观念。现在所有的广告都有地域性和私人化的特点。如今有效做广告的关键是聚焦在个人。方法很多，你可以把广告插在住户加的门环上，或者车的挡风玻璃上。用灯箱或印在衣服上或者。还可以在网上建立虚拟展厅，或者请一些名人当街表演。当然口碑是最好的宣传。
【小题1】考查名词在语境中的用法辨析。如今有效做广告的关键是聚焦在个人。person 人；product 产品；individual 个人； style 风格。结合前一句话，故选C。
【小题2】考查形容词在语境中的用法辨析。有一些是每一个做广告的人都能解决的普遍做法。special；特别的；common 普遍的； amusing 有趣的；normal 正常的。根据every advertiser一词判断，选B。
【小题3】考查名词在语境中的用法辨析。环形门环的门吊架会把你提供的东西的优点直接地展现出来。description描述；decision 决定；discussion 讨论；permission允许。两者结合，故选A。
【小题4】考查形容词在语境中的用法辨析。想像一下，如果你雇一个人做走动着的广告或者做一个T恤衫的广告，会给人留下多么深刻的印象。surprising令人惊奇的；funny 好玩的； impressive 印象深刻的； amazing令人惊奇的。故选C。
【小题5】考查短语在语境中的用法辨析。也就是说，你可以把你的产品印在T-恤衫上。that is 也就是说；at the same time 同时； as a result 结果； on occasion 有时。本句是对前一句的想法的具体实施。故选A。
【小题6】考查名词在语境中的用法辨析。也就是说，你可以把你的产品印在顾客T-恤衫上。customers顾客；employers 雇主 ；consumers 消费者； employees雇员。和your有关的应该是顾客更好。故选D。
【小题7】考查形容词在语境中的用法辨析。从那以后，喷漆标志就变得越来越流行了。expensive昂贵的；usual 通常的；popular 流行的；meaningless 毫无意义的。故选C。
【小题8】考查动词短语在语境中的用法辨析。建一个网站用作虚拟展厅。refer to 参考；serve as 作为……服务。强调的是服务性的、暂时性的；stand for 代表；use as 用作……，强调用途。故选B。
【小题9】考查名词在语境中的用法辨析。使用它当人们打电话询问关于你的公司、产品或服务的细节时。location 位置；business-hours 营业时间；salary 工资；details 细节。故选D。
【小题10】考查副词在语境中的用法辨析。这些方法都是令人难以置信地有效，而且长远来看很便宜。unbelievably令人难以置信地；consequently 结果；accidentally偶然地；occasionally 偶尔。结合后一句判断，选A。
【小题11】考查名词在语境中的用法辨析。没什么能和当众表演节目更吸引公众的注意力的了。speech讲话；sport 运动； debate 讨论； performance 表演。结合后面的解释，故选D。
【小题12】考查连词在语境中的用法辨析。你可以邀请一个乐队来表演。比如，你可以雇一些著名的模特来生动地展示它。For example例如；Moreover 而且；However 但是；To be exact 准确的说。故选B。
【小题13】考查动词在语境中的用法辨析。你简直不能想象你的名字印在书的封面上的力量。create 创造；guess 猜测；imagine 想象；think 思考。故选C。
【小题14】考查名词在语境中的用法辨析。当然口碑是推动你的生意的最好的办法。production 生产；reflection 反映；consciousness 意识；business 生意。故选D。
【小题15】考查名词在语境中的用法辨析。口碑管用是因为这些信息是以先前的积极的经历为基础的。information信息；relationship 关系；pronunciation 发音；achievement 成就。故选A。
考点：说明类短文。
互动课堂系列答案
激活思维智能训练课时导学练系列答案科目：高中英语 来源： 题型：完型填空
One day，a man in rags begged from door to door along the street. With an old wallet in
his hanD. he was asking for a few coins to buy something to eat. He kept complaining（抱怨）
about his bad fortune and kept 36 why those who had so much money were never 37
and were always desiring more.
"As far as I'm concerneD. if I had only enough to 38 and to wear, I would not want anything more.”
Just at that moment Goddess Fortune, who came down the 39 ，saw the beggar and said to him, "Hi, I have wished to 40 you for a long time. Now, open your 41 and I will pour my gold into it. But I will do that only on this 42 ：All that falls into the wallet will be pure gold; but every piece falling upon the 43 shall become dust. Do you unde stand?""I see.”said the beggar."Then you should 44 ！It's obvious that your wallet is a(n) 45 one，so don't to it too heavily,”said the Goddess Fortune.
The excited beggar could hardly 46 to have gold He quickly opened his wallet, anc
47 of yellow coins was poured into it. The wallet grew heavier and heavier.
"Is that enough? Isn't it cracking?" asked Fortune.
"Never 48 ．It's still strong enough now.，’answered the beggar.
The wallet was filled with so many coins that the beggar's hands began to 49 . "A if only the golden stream would 50 forever! Just a little more，”said the beggar,“ 51 just a handful or two.”
"There! It's full. The wallet will 52 ．”warned the Goddess, but the beggar reque teD.“It will 53 a little more, just a little more.”
One more piece was added and the wallet split. The 54 fell upon the ground and came dust, The greedy beggar had nowto 55 but his broken bag.
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科目：高中英语 来源： 题型：完型填空
The mental aspect of athletics is underrated. The common expression, “athletics are 90 percent ____ and 10 percent physical,” is often used by coaches, and stresses that mindsets make a huge ____ in competitions.
“The physical aspect of the sport can only take you ____ ,” said Olympic gold medal-winning gymnast Shannon Miller during an interview with the Dana Foundation. “The mental aspect has to ____ , especially when you’re talking about the best of the best. In the Olympic games, everyone is talented. Everyone ____ hard. Everyone does the work. What ____ the gold medalists from the silver medalists is simply the mental game.”
Many athletes have used the technique of mental imagery, or ____ , to perform at their best. Research on the brain patterns of ____ found that the patterns activated when a weightlifter lifted heavy weights were activated ____ when they simply imagined lifting and some studies have suggested that mental ____ can be almost as effective as physical training. One study, published in the Journal of Sport & Exercise Psychology in 1996, found that ____ weight lifting caused ____ changes in muscle activity.
“Mental imagery ____ many cognitive (认知的) processes in the brain: motor control, attention, perception, planning, and memory,” researcher Angie LeVan wrote in Psychology Today. “So the ____ is getting trained for actual performance during visualization. It’s been found that mental practices can enhance motivation, increase confidence, improve motor performance and ____ your brain for success.”
____ visualizing is more than just thinking about an upcoming event. ____ athletes use visualization, they truly feel the event taking place in their mind’s eye.
“During visualization, she incorporates (整合) all of her ____ into the experience,” sports psychologist Dr JoAnn Dahlkoetter wrote in a blog post on The Huffington Post ____ a speed skater she works with. “She feels her forefoot pushing off the track, she hears her skating splits, and she sees herself racing ahead of the competitors. She experiences all of the elements of her race ____ before executing (完成) her performance.”
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科目：高中英语 来源： 题型：阅读理解
Pessimistic，anxious and depressed people may have a higher risk of dementia (痴呆)，US researchers reported on Thursday.
A study of a group of 3,500 people showed that those who scored high for pessimism on a standardized personality test had a 30 percent increased risk of developing dementia 30 to 40 years later.
Those scoring very high on both anxiety and pessimism scales had a 40 percent higher risk，the study showed.
“There appears to be a doseresponse pattern.That is，the higher the scores，the higher the risk of dementia，”Dr Yonas Geda，a neuropsychiatrist at the Mayo Clinic in Rochester，Minnesota who led the study，said in a statement.
Geda and his colleagues looked at the medical records of 3,500 men and women who lived near the clinic between 1962 and 1965.
They all took the Minnesota Multiphasic Personality Inventory，a standard personality and life experience test，Geda’s team told a meeting of the American Academy of Neurology in Miami.
In 2004，the team interviewed the participants or family members.
Those who scored higher for anxiety and pessimism on the test were more likely，as a group，to have developed dementia by 2004，including Alzheimer’s disease and vascular (血管的) dementia.
This did not mean a person who is pessimistic could assume he or she has a higher risk of developing dementia.
“One has to be cautious in interpreting a study like this，”Geda said.
“One cannot make a leap from group level data to the individual.Certainly the last thing you want to do is to say，‘Well，I am a pessimist；thus，I am doomed to develop dementia 20 or 30 years later，’because this may end up becoming a selffulfilling prophecy (预言)．”
And there is NOT any specific way to prevent dementia，although many studies have shown that a healthy diet，exercise，keeping active in other ways，doing puzzles and other activities lower the risk.
【小题1】What is the passage mainly about?
| A．It is impossible for people to avoid dementia. |
| B．People who always have negative feelings may have a higher risk of getting dementia. |
| C．If we have a healthy diet，we would have no chance of getting dementia. |
| D．A person who is pessimistic has a higher risk of developing dementia. |
| A．There are many ways to prevent dementia effectively. |
| B．A person who is pessimistic is sure to get dementia. |
| C．Those who lead a happy life will not get dementia when they are old. |
| D．Those who scored high for pessimism might have a higher risk of dementia. |
| A．A healthy diet. | B．Proper exercises. |
| C．Doing puzzles. | D．Getting up early. |
| A．Cheerless. | B．Optimistic. |
| C．Unhappy. | D．Upset. |
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科目：高中英语 来源： 题型：完型填空
The Canadian people are made up of different national races.The first ____ settlers of the country were the Indians.
It was said that the Indians entered this continent ___ the Bering Strait(白令海峡) and Sea from eastern Asia at most 10,000 years ____.When Europeans first ____ the country，Indians were living in most of areas ___ forests.There were only ____ Indians in the provinces near the Atlantic Ocean.
The second group of people to enter Canada ____ the Eskimos.They ____ the Bering Strait from Asia less than 3,000 years ago.There are few __ of their early movements.The first white settlers in Canada were the ____.They came in greatest ____ to Quebec，but also to Nova Scotia，____ they cleared farms on the southern side of the Bay of Fundy.The French built their castles at Quebec City，and cleared farms out of the forests in the area.____ the time of the British conquest(征服) in 1763，there had been about 60,000 Frenchmen in Canada，____ chiefly between Quebec and Montreal.There were not many British in Canada ____ American Revolution drove large numbers northward.
Throughout the 19th century，____ British people came to Canada.The descendants(后代) of these people ____ England，Scotland and Ireland now make ____ about half of the population.Around the ____ of the century people came in increasing numbers from Europe and the largest numbers came ____ Central and EasternGermans，Czechs，Poles，Rumanians and Ukrainians.
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科目：高中英语 来源： 题型：完型填空
Over the past few decades, more and more countries have opened up the markets, increasingly transforming the world economy into one free-flowing global market. The question is：Is economic globalization for all?
According to the World Bank, one of its chief supporters, economic globalization has helped reduce in a large number of developing countries. It quotes one study that shows increased wealth to improved education and longer life in twenty-four developing countries as a result of integration (融合) of local economies into the world economy. Home to some three billion people, these twenty-four countries have seen incomes at an average rate of five percent—compared to two percent in developed countries.
Those who globalization claim that economies in developing countries will benefit from new opportunities for small and home-based businesses. , small farmers in Brazil who produce nuts that would originally have sold only in open-air markets can now promote their goods worldwide by the Internet.
Critics take a different view, believing that economic globalization is actually the gap between the rich and poor. A study carried out by the U.N.-sponsored World Commission on the Social Dimension of Globalization shows that only a few developing countries have actually from integration into the world economy and that the poor, the uneducated, unskilled workers, and native peoples have been left behind. , they maintain that globalization may eventually threaten emerging businesses. For example, Indian craftsmen who currently seem to benefit from globalization because they are able to their products may soon face fierce competition that could put them out of . When large-scale manufacturers start to produce the same goods, or when superstores like Wal-Mart move in, these small businesses will not be able to and will be crowded out.
One thing is certain about globalization—there is no . Advances in technology combined with more open policies have already created an interconnected world. The now is finding a way to create a kind of globalization that works for the benefit of all.
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科目：高中英语 来源： 题型：完型填空
The western world has always been divided into two types of people—the cool and the uncool. It is a 11 that starts in school. The cool kids are good at sports. They are popular with the opposite sex. They are good-looking and people want to 12 their style. They can do their homework but they don’t make a big effort. That would not be cool.
The 13 kids are in the other corner of the playground. They are very bright, but they don’t have great 14 skills, not popular with the opposite sex and they are 15 at sports. When they are not programming computers or doing calculus (微积分) , they are watching shows like the “X Files”. They are known as the geeks.
But the geeks are taking over. Make friends with them now or they will put virus in your computer and 16 your maths homework to ruin. Geeks might not be popular at school, yet they do pass their examinations. They 17 good degrees, though they might not be too popular at university.
The most important 18 of the 21st century, computers and IT, has been at least partly created by geeks. Geek heroes like Bill Gates 19 others to follow their examples. Being a geek is a way of earning good money. And the creation of the Internet gave them a 20 of their own to work and play in, making them a global force. 21 , the effect of the geeks on popular culture has started a new trend. It is now cool to be 22 . Geek culture is becoming an important part of general popular culture, in which what you 23 is more important than what you look like.
But there are also 24 . Geeks were often bullied (欺侮) or laughed at in school. Now a geek may be your 25 . Perhaps it is time for punishment.
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科目：高中英语 来源： 题型：完型填空
Rachel lived outside Seattle and always wanted to help others when young. At age 5, she learned about an organization named Locks of Love which hair donations to make wigs (假发) for children who have their own hair because of cancer or other diseases. Rachel then asked to have her long hair and sent to it.
Then when she was 8, her school began money to build wells in Africa. When she learned that other children had no clean , Rachel was shocked. So she asked her parents to holding her birthday party. In place of , she asked her friends to $9 each to the project in Africa.
Rachel’s ninth birthday was on June 12, and she had a birthday page on the Internet with a goal of $300. , Rachel was able to raise only $220 — which had left her just a bit .
On July 20, Rachel was injured in a traffic accident. That was a terrible shock to her friends, who wanted to find some way of showing . They began donating on Rachel’s birthday page. Donations her $300 goal quickly, and kept rising.
When it was that Rachel would never recover, her parents donated her hair a final time to Locks of Love, and her organs (器官) to other children. Word about Rachel’s story. More was being raised. The total donations soon topped $100,000, then $300,000. others, I was also moved and donated. Until now more than $850,000 has been raised from all over the world, donations from Africans moved by the little American girl who their continent.
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科目：高中英语 来源： 题型：完型填空
阅读下面短文，从每小题所给四个选项A、B、C和D中，选出最佳选项。
Jack Baines is a self-made millionaire(百万富翁，but his beginnings were very lowly. He was the youngestof eight children. His father had a in a cotton mill (纱厂)but he was often 27 to work because ofpoor health. The family couldn’t to pay the rent or bills, and the children often went . After leaving school at the age of ，Jack was what to do when Mr Walker, his old teacher, offered to lend him £ 100 to start his own .
It was just after the war F_aw materials were not enough, and Jack saw a in scrap metal（废弃金尾). He bought bits of metal and stored it in an old garage (仓库).When he had built up a large amount, he sold it and plenty of money.
Jack working hard. After one year he succeeded in the £100.
By the time Jack was 30 years old he had his first million, and he wanted to this achievement by doing something “ ”. With all his money it was to build a beautiful home for himself and his parents. In 1959，“Baines Castle” was built in the of the Lancashire countryside. It was one of the finest buildings in the countiy.
Jack has recently sold “Baines Castle” for £500 million, Jack still can’t get used to the good life. He can be found drinking with the locals at the local pub (酒吧）.
“I remember being very as a child, but never as a child,” says Jack, “and I will never forget where I came from and who I am ”
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