Let's divide the apple ________three parts.
[ ]
A.into
B.of
C.from
D.at
科目:高中英语 来源: 题型:014
Let's divide the apple ________three parts.
[ ]
A.into B.of C.from D.at
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科目:高中英语 来源:2013届浙江省嘉兴市高三上学期基础测试英语试卷(带解析) 题型:阅读理解
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
【小题1】The first paragraph of the passage is intended to
A.ask a question | B.introduce a topic |
C.give some examples | D.describe a phenomenon |
A.consumers usually fall into marketing traps |
B.consumers' expectation is difficult to predict |
C.consumers' purchasing power is always changing |
D.consumers rely on their own judgment when shopping |
A.The first number has little influence on which item should be bought. |
B.Consumers never use visual clues to decide how much should be paid. |
C.Getting something extra for free is better than getting the same for less. |
D.Consumers never rely on parts of the brains that aren't strictly quantitative. |
A.showing price differences | B.offering larger sizes |
C.providing free samples | D.giving direct discounts |
A.Ariely's free lecture enjoyed popularity among students. |
B.The students actually didn't know what the lecture was worth. |
C.The second group was willing to be volunteers without reward. |
D.The first group was eager to find out the value of Ariely's lecture. |
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科目:高中英语 来源:2012-2013学年福建省福州文博中学高一上学期期中考试英语试卷(带解析) 题型:填空题
单词填空(根据首字母或汉语写单词的正确形式,每小题1分,共10分)
【小题1】The sea is c________ again after the terrible storm.
【小题2】She looked calm, but _________(实际上) she was very nervous.
【小题3】We are not satisfied with her ___________(态度) to the poor.
【小题4】The professor has s_________ from cancer for almost one year.
【小题5】The firemen r_______(营救)three women from the burning house yesterday. .
【小题6】The whole city was d___________ in the earthquake.
【小题7】He is so stubborn that no one can p_________ him to change his mind.
【小题8】A great person has many good q________ ——kindness, determination, wisdom and so on.
【小题9】Let’s divide it into five ___________(相等的) parts.
【小题10】Mandela was s___________ to five years in prison in 1962.
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科目:高中英语 来源:2012-2013学年浙江省嘉兴市高三上学期基础测试英语试卷(解析版) 题型:阅读理解
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
1.The first paragraph of the passage is intended to
A.ask a question B.introduce a topic
C.give some examples D.describe a phenomenon
2.The writer takes the math for example in Paragraph 2 to show . _.
A.consumers usually fall into marketing traps
B.consumers' expectation is difficult to predict
C.consumers' purchasing power is always changing
D.consumers rely on their own judgment when shopping
3.What consumer psychology is mentioned in the passage?
A.The first number has little influence on which item should be bought.
B.Consumers never use visual clues to decide how much should be paid.
C.Getting something extra for free is better than getting the same for less.
D.Consumers never rely on parts of the brains that aren't strictly quantitative.
4.According to the passage, shops use the following tricks to make more profits EXCEPT .
A.showing price differences B.offering larger sizes
C.providing free samples D.giving direct discounts
5.What can we know from US economist Dan Ariely's experiment?
A.Ariely's free lecture enjoyed popularity among students.
B.The students actually didn't know what the lecture was worth.
C.The second group was willing to be volunteers without reward.
D.The first group was eager to find out the value of Ariely's lecture.
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科目:高中英语 来源:2015届福建省高一上学期期中考试英语试卷(解析版) 题型:单词拼写
单词填空(根据首字母或汉语写单词的正确形式,每小题1分,共10分)
1.The sea is c________ again after the terrible storm.
2.She looked calm, but _________(实际上) she was very nervous.
3.We are not satisfied with her ___________(态度) to the poor.
4.The professor has s_________ from cancer for almost one year.
5.The firemen r_______(营救)three women from the burning house yesterday. .
6.The whole city was d___________ in the earthquake.
7.He is so stubborn that no one can p_________ him to change his mind.
8.A great person has many good q________ ——kindness, determination, wisdom and so on.
9.Let’s divide it into five ___________(相等的) parts.
10.Mandela was s___________ to five years in prison in 1962.
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