In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's cosmetics(化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers' senses, Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
1.According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Filling the store with the smell of fresh bread.
C. Inviting customers to play music.
D. Displaying British wines next to French ones.
2.What is the California builder's story intended to prove?
A. The house structure is a key factor customers consider.
B. A good first impression increases sales.
C. An ocean view is much to the customers' taste.
D. The more costly the house is, the better it sells.
3.what is the main purpose of the passage?
A. To report researches on customer behavior.
B. To introduce how businesses have grown from the past.
C. To explain how businesses turn people into their customers
D. To show dishonest business practices.
科目:高中英语 来源:湖南省衡阳市2016-2017学年高一(文科实验班)下学期第二次月考英语试卷 题型:阅读理解
In many countries, schools have long summer holidays, with shorter holidays in between. However, a new report suggests shortening school holidays to stop children forgetting what they have learnt during the long summer break. Instead of three school terms, it says, there should be five eight-week terms. And there should be just four weeks off in the summer, with a two-week break between the other terms.
Sonia Montero has two children at primary school and works full-time. She supports the idea. “The kids,” she says, “have much longer holidays than me and I can’t afford to take several weeks off work, so I need someone to take care of them. But nobody wants the work in the summer months — they all have holidays of their own.”
Not surprisingly, some young people disagree. Student Jason Panos says “It’s a stupid idea. I would hate staying at school in the summer. It’s unfair, too. The people who suggest this had long school holidays when they were young, but now they want to stop us enjoying the summer. The kids in Spain and America have much longer holidays than here, but they don’t forget everything they’ve learnt in a few months.”
Nadia Salib agrees. “Sure,” she says, “the first week at school after the summer is never easy, but you soon get back into it. The real problem round here is that kids get bored after so many weeks out of school, and then some of them start causing trouble. But the answer is to give them something to do, not make everyone stay in school longer.”
1.Why is Sonia in support of shorter school holidays?
A. She doesn’t get any summer holidays in her job.
B. She is worried that her children will forget what they’ve learnt.
C. She can’t afford to pay someone to look after her children.
D. She can’t get anyone to look after her children in summer.
2.What does Jason say about long summer holidays?
A. They can help children forget about school.
B. Schools in other countries don’t have them.
C. These days many older people have them too.
D. They have little influence on children’s education.
3.What does Nadia say about young people on summer holidays?
A. They would like to spend more time at school.
B. Long holidays are very bad for their education.
C. They need something to do to enrich themselves.
D. Long holidays should be shortened to stop them causing trouble.
4.Which of the following statements best explains the text?
A. It has been decided that summer holidays should be shortened.
B. Students are angry that school holidays have been changed.
C. Some people want to change school holidays but not everyone agrees.
D. Teenagers are worried that they will be busy during summer holidays.
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科目:高中英语 来源:黑龙江省哈尔滨市2016-2017学年高二6月月考英语试卷 题型:七选五
Fun doesn’t have to be expensive
Everyone likes to have fun, but not everyone has much money to spend. Here are some free or cheap ways to enjoy yourself.
Get outside
Going outside in good weather can be a lot of fun, especially if you go with a friend. 1.
If you live in a city, you can go window-shopping. Or you can explore an old part of town and admire the buildings.
Try a hobby
While you’re out, take pictures of things you find. Planning and taking pictures can make you aware of the beauty all around you. Photographic equipment can be expensive, but it doesn’t have to be. You probably already own a camera or a cell phone that can take pictures. Other creative hobbies can also be done with basic materials. 2.
Find an event
Libraries often hold free public events. 3. And while you’re there, borrow a book or movie for free. Museums and universities also hold free events.
If you can’t find a free event, you can volunteer at an event that requires tickets. People who organize concerts and plays need help. 4. Sometimes they reward volunteers with free tickets.
Meet a friend
Relationships are often the best things in life. 5. Invite a friend for a walk, an event or a time working on your hobby. Hosting doesn’t have to be difficult. If your friend comes in the afternoon, you don’t have to serve a meal. You can sit and talk, play board games or card games or watch a movie.
A. A friend in need is a friend indeed
B. Stop by one to find out what’s going on.
C. Hike or bicycle on a nearby path or in a park
D. Whatever you do, find someone to share it with.
E. It’s a good idea to stay at home to watch a movie
F. You could set up or take down chairs or greet visitors.
G. Drawing and writing require nothing more than a pencil and paper.
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科目:高中英语 来源:河北省2017届高三上学期第14周周测英语试卷 题型:完形填空
A gentle breeze blew through Jennifer’s hair. The golden red sun was______. She was on the beach, looking up at the fiery ball. She was ____ by its color, deep red in the middle, softly fading into yellow. She could hear nothing but the waves and the seagulls _____up above in the sky.
The atmosphere _____her. After all she had been through, this was what she needed." It's getting _____," she thought, "I must go home. My parents will be _____where I am." She wondered how her parents would______, when she got home after the three days she was______.She kept on walking,______herself to the bungalow where she spent every summer holiday. The road was deserted. She walked slowly and _____. Just in a few hundred meters she would be safe in her house.
It was really getting dark now. The sun had set a few minutes before and it was getting cold too. She wished she ______her favorite sweater on---it kept her really warm. She imagined having it______her. This thought disappeared when she finally saw her front door. It seemed ____. The outside garden seemed______. She was shocked: her father was usually so strict about keeping everything clean and tidy.
She entered the house. First, she went into the kitchen where she saw a _____written by her father. It said: "Ellen, there is some coffee ____ . I went looking." Ellen was her mother but-where was she? She entered her parent’s home. Then she saw her. Her mother, lying on the bed, _____.Jennifer would have wanted to wake her up but she looked too tired. So Jennifer just fell asleep beside her. When Jennifer______, something was different. She was in her cozy bed in her pajamas.
It felt so good being back home. _____she heard a voice, "Are you feeling better now? You know you got us very, very _____."
1.A. disappearing B. setting C. rising D. shining
2.A. amazed B. excited C. disappointed D. frightened
3.A. moving B. flying C. stepping D. flowing
4.A. surprised B. confused C. relaxed D. exhausted
5.A. early B. cold C. warm D. late
6.A. wondering B. knowing C. ignoring D. finding
7.A. say B. take C. like D. react
8.A. working B. missing C. spending D. traveling
9.A. pointing B. enjoying C. directing D. teaching
10.A. easily B. silently C. happily D. willingly
11.A. believed B. wished C. guessed D. judged
12.A. with B. for C. at D. in
13.A. same B. familiar C. difficult D. different
14.A. crowded B. tidy C. deserted D. clean
15.A. text B. letter C. note D. sentence
16.A. ready B. gone C. present D. available
17.A. cried B. laughed C. coughed D. slept
18.A. woke up B. stayed up C. broke up D. held up
19.A. Fortunately B. Similarly C. Suddenly D. Constantly
20.A. moved B. lost C. inspired D. scared
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科目:高中英语 来源:贵州省2016-2017学年高二下学期第三次月考英语试卷 题型:书面表达
假如你是遵义航天高级中学的高二学生李华,寒假参加了为期两周的“英国夏令营”活动。在这两周里,你住在Simon家中,他为你提供了吃、住、行及旅游方面的帮助。现在请你写一封邮件感谢他。内容需包括以下要点:
1,感谢Simon的帮助。
2,自己的感受和收获。
注意:词数100词左右。
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科目:高中英语 来源:河南省洛阳市2016-2017学年高二下学期期末质量检测(6月)英语试卷 题型:短文改错
假定英语课课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处语言错误,每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏字符号(∧),并在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1.每处错误及其修改均仅限一词。
2.只允许修改10处,多者(从第11处起)不计分。
I’m Cindy, a student for electronic engineering. To tell to you the truth, it wasn’t my choice---it was my parents. I wanted to study psychology and they said I wouldn’t get the good job. I wish I will not have accepted by the school to do engineering. I’m sitting in the library now and I ought to be doing some physics problem but instead I’m reading Erich Fromm’s Escape from Freedom. I think my parents should read this as good, so they would understand us better.
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科目:高中英语 来源:河南省洛阳市2016-2017学年高二下学期期末质量检测(6月)英语试卷 题型:阅读理解
One of the many great lines in the movie Apollo 13 came from Ed Harris, who played NASA Director of Operations, Gene Kranz. The famous line was, “Gentleman, failure is not an option.” He said the words because he had a clear purpose that the three astronauts trapped in space must be sent home safely. The driving force behind their seeking of a solution was motivated by a true purpose.
Here is the simple principle. If you have a big enough ‘why’ in life, you will always figure out the ‘how.’ A person without a purpose in life is like a boat without a rudder, floating aimlessly without a direction and going nowhere. In all walks of life, when referring to someone’s success, we often hear the words “focus and determination”. But Merriam Webster defines the word “purpose” as the reason why something is done, a feeling of being determined to achieve an outcome. There are many talented and intelligent people in the world that are unsuccessful because they lack direction. I believe that our life depends on our purpose. Whether you’re single or in a team, having a purpose allows you to start, evaluate, and improve your talents or abilities helps you find your path in life and achieve your success finally.
A friend of mine once told me that the most motivating speech he had ever heard was just three short words. It came from his wife when she said, “Honey I’m pregnant.” He said those few words instantly motivated him because he now had a big “why” in his life, a purpose to work hard to support his family. In fact, when your “why” gets bigger, you get better because you stop holding back and you’ll go all out. It’s why you often hear about some great people perform superhuman actions when failure is not an option!
1.What does the underlined word “rudder” in paragraph 2 refer to?
A. Something that gets the boat started
B. Something that makes the boat float
C. The reason for which the boat is built
D. Something that directs the boat to a certain place.
2.What is the most important thing for success according to Merriam Webster?
A. Talent B. Purpose
C. Determination D. Intelligence
3.The author gives his friend’s example to show________.
A. why words can motivate people easily
B. that family love is very important in our daily life
C. that a purpose can make people try their best
D. how people can get success more easily
4.What does the author mainly tell us in this passage?
A. To be successful person B. To have a big “Why” in life
C. To make a right choice D. To get rid of failure
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科目:高中英语 来源:江西省百校联盟2017届高三2月联考英语试卷(有答案) 题型:阅读理解
There’s something about Minot that I’m always going to carry with me. When it got hit last year by the worst flooding in its history, there was this feeling of helplessness. You just watched this water slowly rise and flood the city. It was heartbreaking. But this is a community of people that are extremely strong and not afraid to roll up their sleeves and work to get it back to normal.
I’ve tried to bring as much awareness to Minot as I can, and raise as much money as I can. We held a concert last year, where my wife singer Fergie talked her band the Black Eyed Peas into coming in and doing a benefit concert. From it we raised $2 million towards the rebuilding effort, which was really cool. We won a contest for Oak Park as well, to start rebuilding on that.
Roosevelt Park Zoo is one of my oldest memories. I remember having a birthday party there as a kid. We used to go to look at the monkeys and other animals in the summer when it was open. But after last year’s flood, it was almost washed away, and they’ve got go start from scratch. I think the $25,000 dollars is a great start, but we’re going to have to raise a lot more to get it back to right. Luckily, the community itself is developing, so it’s just a matter of those doing whatever they can to help can to help the community to get it back to normal. However, it’s going to be a number of years for a third of the homes were lost. That will take a long time to heal, and if anyone in the world can get through it, it’s the people in Minot.
1.The author helped Minot fight against the flood by______.
A. donating as much money as the could
B. raising money for it through various activities
C. calling for the people’s awareness to stay calm
D. asking his wife’s band to play to comfort the people
2.The author helped rebuild Roosevelt Park Zoo mainly because______.
A. it was important for the children
B. many performances were held there
C. it reminded him of his happy childhood
D. it was destroyed the most seriously by the flood
3.Which of the following did the author show to us in the text?
A. His deep love to his hometown
B. The ways of helping each other in the flood
C. The difficulty of rebuilding homes in his hometown
D. His worry about the future life of the people in Minot
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科目:高中英语 来源:四川省2016-2017学年高二下学期期中考试英语试卷 题型:阅读理解
“I’m the smartest kid in class.” We all want our kids to be self-confident, but unrealistic perception(认知) of their academic abilities, a new study finds, damage a child’s relationship with others in the classroom: The more one student feels unrealistically superior(更好的) to another, the less the two students like each other.
Katrin Rentzsch of Bamberg University in Germany first became interested in the effects of such self-perception when she was studying how people became labeled as nerds(书呆子). “I really got interested in the question of whether it’s OK to boast(吹嘘) about achievements,” she says.
This line of thinking led her towards something psychologists call “self-enhancement” -when a person feels unrealistically superior to someone else. So Rentzsch and her colleague Michela Schroder-Abe decided to take a closer look at how such self-enhancement affects relationships, so they turned to the eighth-grade classroom, somewhere they could measure differences between actual academic performance, and social popularity. The 358 students came from 20 eighth-grade classes in schools in southeast Germany.
The researchers asked each student to rate their classmates, in terms of their likability and of their feelings of academic superiority. They then compared those ratings with the students’ grades in math, physics, German and English. Importantly, they conducted the analysis at two different social levels: “habitual”-the way people act in general, and “relationship”-the way someone acts around a specific individual.
In future work, Rentzsch would like to look at these effects on adults, perhaps specifically in team work. She’s also interested in self-enhancement beyond academic achievements, for example physical attractiveness. And another question to explore is why students overestimate their academic abilities. Perhaps it is because of too much praise from their parents or teachers.
1.According to paragraph 1, what should a student do to be more popular in class?
A. Try to love other students.
B. Share with others his achievements.
C. Think highly of others’ academic abilities.
D. Have a correct view of his academic abilities.
2.What was each student required to do during the study?
A. Analyze their relationships with others.
B. Compare themselves with the others.
C. Make assessments about each other.
D. Share their academic performance.
3.The underlined word “it” in the last paragraph refers to .
A. students’ academic abilities.
B. students’ desire to be praised.
C. students’ difficulty in exploration.
D. students’ overestimation of their academic abilities.
4.What would Rentzsch study in the future?
A. The effect of self-enhancement on students.
B. The influence of self-enhancement on adults.
C. The cause of people’s physical attractiveness.
D. The ways of making academic achievements.
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