科目:高中英语 来源: 题型:阅读理解
Section B
Directions: Complete the following passage by using the words in the box. Each word can only be used once. Note that is one word more than you need.
A.recovery B.images C.instant D.blame E.shocking
F.accuracy G.concentrate H.awarded I.fined J.estimate
Think you can walk, rive, take phone calls, email and listen to music at the same time? Well, New York’s new law says you can’t. and you I’ll be 41 $100 if you do it on a New York City street.
The law went into force last year, following recent research and a (n) 42 number of accidents that involved people using electronic devices when crossing the street.
Who’s to 43 ? scientists say that our multitasking(处理多重任务的)abilities are limited.
“We are under the impression that our brain can do more than it often can ,” says Rene Marois, a scientist in Tennessee. “But a major limitation is the inability to 44 on two things at once.”
The young are often considered the great multitaskers. However, an Oxford University research suggests this idea is open to question. A group of 18-to 21-year-olds and a group of 35-to 39-year-olds were given 90 seconds to translate 45 into numbers, using a simple code. The younger group did 10 percent better when not interrupted. But when both groups were interrupted by a phone cal or a (n) 46 message, the older group matched the younger group in speed and 47 .
It is difficult to measure the productivity lost by multitaskers. But it is probably a lot. It is estimated that the cost o interruptions to the American economy is nearly $650 lillion a year.
The 48 is based on surveys with office workers. The surveys conclude that 28 percent of the workers’ time was spent on interruptions and 49 time before they returned to their main tasks.
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科目:高中英语 来源: 题型:阅读理解
Names have gained increasing importance in the competitive world of higher education. As colleges struggle for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admission standards and appealing to students from throughout the state.
“All I hear in higher education is, ‘Brand, brand, brand,’” said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “naming structures”, “brand architecture” and “identity systems”, the university has come up with a new name: the
Changes in names generally show significant changes in how a college wants to be accepted. In changing its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of
Beaver College turned itself into
Many college officials said changing a name and image could produce vital results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an
51. Which of the following is NOT the reason for colleges to change their names?
A. They prefer higher education competition. B. They try to gain advantage in market share.
C. They want to project their image. D. They hope to make some changes.
52. It is implied that one of the most significant changes in higher education in the past decade is _________.
A. the brand B. the college name
C. the concept of marketing D. list of majors
53. The phrase “come up with” (Line 3, Para. 4) probably means ___________.
A. catch up with B. deal with C. put forward D. come to the realization
54. The case of name changing from Cal State, Hayward, to Cal State,East Bay indicates that the university ___________.
A. is observed by the society B. hopes to expand its influence
C. prefers to inform its teaching programs D. expects to enlarge its campus
55. According to the officials, the name change of
A. turned out very successful B. failed to attain its goal
C. got rid of some jokes D. transformed its status
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科目:高中英语 来源: 题型:阅读理解
Complete the following passage by using the words in the box. Each word can only be used once. Note that is one word more than you need.
Think you can walk, rive, take phone calls, email and listen to music at the same time? Well, New York’s new law says you can’t. and you I’ll be 1 $100 if you do it on a New York City street.
The law went into force last year, following recent research and a (n) 2 number of accidents that involved people using electronic devices when crossing the street.
Who’s to 3 ? scientists say that our multitasking(处理多重任务的)abilities are limited.
“We are under the impression that our brain can do more than it often can ,” says Rene Marois, a scientist in Tennessee. “But a major limitation is the inability to 4 on two things at once.”
The young are often considered the great multitaskers. However, an Oxford University research suggests this idea is open to question. A group of 18-to 21-year-olds and a group of 35-to 39-year-olds were given 90 seconds to translate 5 into numbers, using a simple code. The younger group did 10 percent better when not interrupted. But when both groups were interrupted by a phone cal or a (n) 6 message, the older group matched the younger group in speed and 7 .
It is difficult to measure the productivity lost by multitaskers. But it is probably a lot. It is estimated that the cost o interruptions to the American economy is nearly $650 lillion a year.
The 8 is based on surveys with office workers. The surveys conclude that 28 percent of the workers’ time was spent on interruptions and 9 time before they returned to their main tasks.
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