练习册

  • 练习册
  • 试题
    精英家教网 > 高中英语 > 题目详情

    阅读理解

    　　Awareness Weeks have become a regular part of Britain’s cultural landscape over the past few years．They started back in 1957, when one charity, Christian Aid, decided to make all its money－raising efforts on one time of year．It was thought that by doing this they would get more publicity for their cause．

    　　They were right．And soon other charities and campaign groups followed them．These days, most donations to charity are not collected on the streets．So instead of just asking for money, charities prefer to spend their time “raising awareness”－spreading knowledge of the work they do or the cause they support．They also compete with businesses and trade groups who use awareness weeks as marketing campaigns for their products．

    　　There are now 500 awareness weeks held every year in the UK．No week goes by without one group or another trying to make the British public aware of something, with most held in May or October．

    　　The danger with all these awareness weeks is that people start to become cynical．Take National Smile Week, it seems like a great idea．Let’s all make each other’s life a little bit happier with a friendly smile．But really it’s just a group of dentists and cosmetics companies trying to sell us toothpaste．It’s enough to make you want to start National Forget About It Week．

    　　“People feel that many awareness campaigns are just marketing exercises．” Says Mrs Ormiston, who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other．But 90 percent of campaigns are run by traditional charities or not for groups to make money．

    　　“There’s still no official group for awareness campaigns．”says Mrs Ormiston．“People can do what they like, whatever the size of their budgets or their public relations machines allows．”

    　　This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns．This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation charity campaigns．

    　　But there is another way．Maybe it’s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak．

    (1)

    What’s the main purpose of awareness weeks run by charities in Britain?

    [　　]

    A．

    To rise money for charities．

    B．

    To spread knowledge of charities．

    C．

    To take up marketing campaigns．

    D．

    To advertise their goods for sale．

    (2)

    Why do people start to become cynical about awareness weeks?

    [　　]

    A．

    Too many awareness weeks make people feel bored．

    B．

    People feel many awareness weeks are just for marketing exercises．

    C．

    People have a weak awareness of awareness weeks．

    D．

    Awareness weeks are held too often and too much money is raised．

    (3)

    What does Mrs Ormiston think about awareness weeks．

    [　　]

    A．

    Most of the awareness weeks should not be for making money．

    B．

    Official groups should take the place of charities in awareness campaigns．

    C．

    People can do what they like in awareness weeks．

    D．

    People can get range budgets through awareness campaigns．

    (4)

    Which of the following is the right measure to be taken to solve the problems in awareness campaigns?

    [　　]

    A．

    Laws should stop awareness weeks run by real charities．

    B．

    There should be large public relations ?departments in awareness campaigns．

    C．

    Business and awareness campaigns should not be held at the same place．

    D．

    Marketing campaigns should not be held at the name of charity ones．

    (5)

    What’s the writer’s view on Awareness Weeks?

    [　　]

    A．

    National Forget About It Week should be held to stop awareness weeks．

    B．

    National Smile Week is a great idea to improve people’s life

    C．

    National Weak Awareness Week can help people better understand awareness weeks．

    D．

    Awareness weeks should be stopped because of marketing campaigns．

    答案：1．A;2．B;3．A;4．D;5．C;
    解析：

    (1)

    慈善机构举办认识周的主要目的是给慈善机构筹集善款，虽然它同时也能增加自己的知名度。

    (2)

    文中第四、五段谈到：许多认识宣传活动已经变成了他的初衷，把它办成了一个专门的市场营销活动，专门推销某种产品，于是人们开始不信任这些活动。

    (3)

    Mr Ormiston说此番话的主要目的是这些认识宣传活动不应只是为了赚钱，应该有法律来规范他们的行为，使它回到它的初衷上来。

    (4)

    见文章第七段，at the name of打着……的名义，以……为名。

    (5)

    文中最后谈到：也许该举办National Weak Awareness Week，尤其是针对那些对Awareness Week缺乏了解的人。


    练习册系列答案
    年级 高中课程 年级 初中课程
    高一 高一免费课程推荐！ 初一 初一免费课程推荐！
    高二 高二免费课程推荐！ 初二 初二免费课程推荐！
    高三 高三免费课程推荐！ 初三 初三免费课程推荐！
    相关习题

    科目：高中英语 来源： 题型：053

    阅读理解：

    　　Television carries more national advertising than any other in the United States． The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience． In many countries Sweden and Denmark, for example  the state-owned television accepts no advertising． In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy． Soviet state-owned television began accepting a limited amount of advertising in 1988．

    　　The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time． While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers． For manufacturers who must make prospects（潜在的顾客）aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising． Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to（适合于）demonstration． No other medium is as effective in showing how quickly and automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run． Similarly, it is an ideal medium for conveying a mood or and emotional benefit for products such as long-distance telephone calls．

    1．Which medium carries the most national advertising in Spain?

    [　　]

    A．Radio．　　　　　　 B．Newspaper．

    C．Television．　　　　D．Internet．

    2．State-owned television accepts ads in the following countries except ______．

    [　　]

    A．Portugal　　　B．Sweden

    C．France　　　　D．Italy

    3．To manufacturers, TV advertising is the most efficient way to promote sales because ______ ． 

    [ ]

    A．TV can make advertisers aware of their products

    B．it can convince people of the quality of their products

    C．TV covers a large audience at the same time

    D．it can be seen and heard by over 25 million local viewers

    4．The word commercial in the 2nd paragraph means ______ ．

    [　　]

    A．advertisement　　　B．business

    C．notice　　　　　　 D．motion picture

    5．The writer of this passage is ______ about the benefits of TV advertising．

    [　　]

    A．optimistic　　　B．unconcerned

    C．enthusiastic　　D．positive

    查看答案和解析>>

    科目：高中英语 来源：四川省成都七中高2009级英语阶段测试题及答案 题型：050

    阅读理解。

    　　He sat down in one of the chairs．The air was better here, spoilt only by the smell of cigarette smoke．This room was obviously used not only as a place of useless junk and of diseased patients but also as a resting room where people could drop in for a quiet smoke．

    　　There was complete silence all around him．He was aware at last－the realization came to him gradually－that this was really the end, it was all over, he could simply get up and go．But he had no place to go and no reason for going．He closed his eyes, and from the very depth of his being he felt a desperate sorrow rising：like dogs, here and there, like dogs on a rubbish heap．She is gone forever．He heard a soft rustling(瑟瑟声)sound and, looking up, saw crows silently flying against the grey autumn sky, just like when they were small children and went racing out into the fields．The sight calmed him a little, and he waited for the familiar sounds, but nothing came, nothing disturbed the silence all about him．

    (1)

    The man was obviously in ________．

    [　　]

    A．

    his home

    B．

    a hospital

    C．

    a hotel

    D．

    the fields

    (2)

    According to the selection, the man must be ________．

    [　　]

    A．

    present at the death of his friend

    B．

    a sad father who had lost his children

    C．

    very low-spirited

    D．

    a person hard to explain

    (3)

    The room the man sat in was used as ________．

    [　　]

    A．

    a waiting room for the patients

    B．

    a resting room for smokers

    C．

    a place to throw all kinds of junk in

    D．

    a place both for rest and rubbish

    (4)

    The expression “from the very depth of his being” most probably refers to the depth of ________．

    [　　]

    A．

    his mind

    B．

    his religious belief

    C．

    his life experience

    D．

    his natural world

    查看答案和解析>>

    科目：高中英语 来源：辽宁省辽南协作体2010-2011学年高一下学期期中考试英语试卷 题型：050

    阅读理解。

    　　Why is setting goals important? Because goals can help you do, be, and experience everything you want in life．Instead of just letting life happen to you, goals allow you to make your life happen．

    　　Successful people imagine how their life should be and set lots of goals．By setting goals you are taking control of your life．It’s like having a map to show you where you want to go．Think of it this way．There are two drivers．One has a destination in mind(her goal)which can be found on a map．She can drive straight there without any wasted time or wrong turns．The other driver has no goal or destination or map．She starts off at the same time from the same place as the first driver, but she drives aimlessly around, never getting anywhere, just using up gas．Which driver do you want to be?

    　　Winners in life set foals and follow through on them．They decide what they want in life and then get there by making plans and setting goals．Unsuccessful people just let life happen by accident．Goals aren’t difficult to set－and they aren’t difficult to reach．It’s up to you to find out what your goals really are．You are the one who must decide what to achieve and in what direction to aim your life．

    　　Research tells us that when we write a goal down we are more likely to achieve it．Written goals can be reviewed regularly, and have more power．Like a contract with yourself, they are harder to neglect or forget．Also when you write your goals in a particular way, you are able to make yourself continuously aware of situations that will bring you nearer to your goals．

    (1)

    The article is written to throw light on _________．

    [　　]

    A．

    the importance of setting goals

    B．

    the way of setting goals

    C．

    the winners of competitions

    D．

    the goals in life

    (2)

    The example of two drivers is adopted in order to _________．

    [　　]

    A．

    compare the difference of goals

    B．

    explain the traffic rules

    C．

    help readers understand the importance of goals

    D．

    tell the function of a map

    (3)

    The main idea of the fourth paragraph is that _________．

    [　　]

    A．

    it’s better to write a goal down

    B．

    written goals can’t be forgotten easily

    C．

    try to make yourself aware of your goals

    D．

    written goals can be reviewed regularly

    查看答案和解析>>

    科目：高中英语 来源：黑龙江省庆安三中2011-2012学年高一上学期期末考试英语试题 题型：050

    阅读理解：

    　　In the old days, children were familiar with birth and death as part of life．This is perhaps the first generation of American youngsters who have never been close by during the birth of a baby and have never experienced the death of a family member．

    　　Nowadays when people grow old, we often send them to nursing homes．When they get sick, we send them to a hospital, where children are forbidden to visit terminally(晚期的)ill patients – even when those patients are their parents．This deprives(剥夺)the dying patient of significant family members during the last few days of his and it deprives the children of an experience of death, which is an important learning experience．

    　　Some of my colleagues and I once interviewed and followed about 500 terminally ill patients in order to find out what they could teach us and how we could be of more benefit, not just to them but to the members of their families as well．We were most impressed by the fact that even those patients who were not told of their serious illness were aware of its possible result．

    　　It is important for family members, and doctors and nurses to understand these patients’ communications in order to truly understand their needs, fears and fantasies．Most of our patients welcomed another human being with whom they could talk openly, honestly, and frankly(坦白地)about their trouble．Many of them shared with us their great need to be informed, to be kept up-to-date on their medical condition and to be told when the end was near．We found out that patients who had been dealt with openly and frankly were better able to deal with the coming of death and finally to reach a true stage of acceptance prior(在先的)to death．

    (1)

    The elders in America today _______．

    [　　]

    A．

    were often absent when a family member was born or dying

    B．

    were quite unfamiliar with birth and death

    C．

    usually saw the birth or death of a family member

    D．

    had often experienced the fear of death as part of life

    (2)

    Children in America today are deprived of the chance ________．

    [　　]

    A．

    to learn how to face death

    B．

    to visit their family members

    C．

    to look after patients

    D．

    to have access to a hospital

    (3)

    Five hundred terminally ill patients were interviewed with the main purpose of．

    [　　]

    A．

    observing how they reacted to the crisis of death

    B．

    helping them and their families overcome the fear of death

    C．

    finding out their attitude towards the coming of death

    D．

    learning how to best help them and their families

    (4)

    What may be concluded from the text?

    [　　]

    A．

    Dying patients are afraid of being told of the coming of death．

    B．

    Most doctors and nurses understand what dying patients need．

    C．

    Dying patients should be truthfully informed of their condition．

    D．

    Most patients are unable to accept death until it can’t be avoided．

    查看答案和解析>>

    科目：高中英语 来源：江西省师大附中2011届高三第三次模拟考试英语试题 题型：050

    阅读理解：

    　　Wugging, or web-use giving, describes the act of giving to charity at no cost to the user．By using Everyclick．com, which is being added to a number of university computers across the UK, students can raise money every time they search, but it won't cost them a penny．

    　　Research shows that students are extremely passionate about supporting charity － 88％ of full time students have used the Internet to give to charity．This age group is often the least likely to have their own income．19％ of 22 to 24 year olds have short-term debts of more than ￡5,000．With rising personal debt levels in this age group, due to university tuition fees or personal loans and a lack of long-term savings, traditional methods of donating to charity are often not appealing or possible．

    　　Beth Truman, a 21 year old recent university graduate, has used Everyclick．com to donate to her chosen charity, the RSPCA, for two years and has seen the “wugging” grow in popularity with students．“When you're at university you become more socially aware, but it's sometimes hard to give to others when you have little money yourself,” says Beth．“Wugging is great for people in this age group as it allows them to use the technology on a daily basis to give to charity, without costing them a single penny．”

    　　Wugging is perfect for people who want to be more socially aware and supportive but don't feel they have the means to do so．Students using the web can raise money for causes they care about without costing them anything in terms of time or money, and charities get a valuable source of funding．

    　　Everyclick．com works like any other search engine, allowing users to search for information, news and images but users can decide which of the UK's 170,000 charities they would like to support through their clicks．Everyclick．com then makes monthly payments to every registered charity．Launched in June 2005, Everyclick．com is now the eighth largest search engine and one of the busiest charity websites in the UK．

    (1)

    According to the passage, “wugging” is actually ________．

    [　　]

    A．

    a website

    B．

    a charity-related action

    C．

    a school organization

    D．

    a student movement

    (2)

    In the case of charity, Everyclick．com ________．

    [　　]

    A．

    frees students of the financial worries

    B．

    receives much money from students

    C．

    offers valuable information to students

    D．

    praises students for their money-raising

    (3)

    What does Beth Truman think of the “wugging” movement?

    [　　]

    A．

    It makes Everyclick．com popular in the UK．

    B．

    It becomes easy to do charity because of it．

    C．

    It results in students' more social awareness．

    D．

    It helps students to save money．

    (4)

    From the passage, we can conclude that ________．

    [　　]

    A．

    most full time students do charity on the Internet every day

    B．

    Everyclick．com helps students pay for the college education

    C．

    “wugging” is a win-win idea for both students and charities

    D．

    Everyclick．com is the most successful search engine in the UK

    (5)

    What would be the best title for this passage?

    [　　]

    A．

    “Wugging”, a new popular term on the Internet．

    B．

    British people show strong interest in charity．

    C．

    More Britain charities benefit from the Internet．

    D．

    Students raise money for charity by “wugging”．

    查看答案和解析>>

    同步练习册答案