Travelers_______________ that they should bring their ID cards with them.
A. have reminded B. are reminded
C. were reminding D. had been reminded
科目：高中英语 来源：2014届四川省绵阳市高二上学期12月月考英语试卷（解析版） 题型：阅读理解
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons .
A. result in more sport events
B. get more viewers to play sports
C. bring more money to the television networks
D. make more people interested in television
2.Why would weekend afternoons become dead time without sport programs?
A. Because there would be few viewers
B. Because the advertisers would be off work
C. Because television programs would go slowly
D. Because viewers would pay less for watching television
3.In many families, men make decisions on .
A. holiday trips B. sports viewing
C. television shopping D. expensive purchases
4.The ratings are not important for golf and tennis programs because .
A. their advertisers are carmakers
B. their viewers are attracted by sports
C. their advertisers target at rich people
D. their viewers can afford expensive cars
5..What is the passage mainly about?
A. Television ratings are determined by male viewers.
B. Sports are gaining importance in advertising on television.
C. Rich viewers contribute most to television companies.
D. Commercial advertisers are the major sponsors of sport events.
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科目：高中英语 来源：2012年全国普通高等学校招生统一考试英语（广东卷解析版） 题型：阅读理解
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons .
|
A．result in more sport event |
|
B．get more viewers to play sports |
|
C．make more people interested in television |
|
D．bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
|
A．Because there would be few viewers |
|
B．Because the advertisers would be off work |
|
C．Because television programs would go slowly |
|
D．Because viewers would pay less for watching television |
3.In many families, men make decision on .
|
A．holiday |
B．sports viewing |
C．television shopping |
D．expensive purchases |
4.The ratings are not important for golf and tennis programs because .
|
A．their advertisers are carmakers |
|
B．their viewers are attracted by sports |
|
C．their advertisers target at rich people |
|
D．their viewers can afford expensive cars |
5.What is the passage mainly about?
|
A．Television viewers are determined by male viewers |
|
B．Rich viewers contribute most to television companies |
|
C．Sports are gaining importance in advertising on television |
|
D．Commercial advertisers are the major sponsors of sport event |
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科目：高中英语 来源：重庆市09-10学年度高一下学期质量检测 题型：阅读理解
(B)
Make sure you don’t miss Australia’s largest and most exciting kite-flying festival this year, which promises to be a great day out for the whole family. The skies will come alive with hundreds of kites of all shapes and sizes from local and international kite makers and fliers.
It’s not just the experts who can fly their kites — come down and fly your own. If you don’t have a kite, you can buy one from one of the stalls in the park, or better still, make one at one of our kite-making workshops.
Then there’s the multicultural entertainment program in the Pavilion Courtyard Amphitheatre of great music, dance and performance. The headline act this year is Rastawookie. Their music is a fusion (结合) of many different styles from South America, the Caribbean and western countries. There will also be free music and dance workshops, so why not try your hand at one of these? For the children there will be additional rides, face painting, jugglers (变戏法者), stilt walkers, and clowns. After all these activities, you probably can’t wait to eat. Choose from one of our fabulous multicultural food stalls offering food and drinks from all over the world or for something simpler — nothing could be better than a good old-fashioned sausage!
There’s so much to do and so much to see, so if you’re up for a great day, then the only place to be on Sunday, September 9th is down at Bondi Beach for Sydney’s most exciting, fun and family-friendly festival.
60. According to the passage, which of the following statements is TRUE?
A. The kite-flying festival is the largest festival in the world.
B. The majority of visitors are people out of Australia.
C. The kite-flying festival only reflects（反映）the culture of Australia.
D. Not only professional kite makers and fliers attend this festival.
61. What is the most important part of the entertainment program during the festival this year?
A. Tricks for children. B. Various styles of dance.
C. Rastawokie’s music. D. Shows preformed by visitors.
62. During the festival, the author recommends all the following places to go EXCEPT _______.
A. music and dance workshops B. parks for children
C. kite-making workshops D. food stalls
63. According to the passage, the kite-flying festival is suitable for ______.
A. the whole family who want to spend a day out
B. lovers who want to have a quiet day of their own
C. the elderly who want to take a walk
D. travelers who like adventure
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科目：高中英语 来源：福建省2010届高三模拟考试英语试题 题型：阅读理解
Our tours leave directly from the Las Vegas Strip, no terminals, saving up to 2 hours’ time! Our prices include all fees—including fuel and anything else you can think of; we also beat any competitor’s price by 5%.
South Rim—Grand Canyon Luxury Coach Tour $79 Per Person
Our Grand Canyon Tour is the only luxury Motor Coach Tour that stops at Bright Angel Lodge for a full three hours, at which point you can take the free shuttle to multiple viewpoints including Mather Point, Yavapai Point…click above for more details.
West Rim—Grand Canyon Tour $125 Per Person
This tour stops at Haulapai Indian Reservation of the Grand Canyon. These stops include Eagle and Guano Point. There’re also extra stops along the way for shopping and smoking. This package not only includes the Grand Canyon, but a short photo stop at the Hoover Dam as well… click above for more details.
Airplane Tours & Helicopter Tours
These breath-taking tours take you into the skies above the Grand Canyon for a once-in-a-life-time adventrue that can be shared by the whole family or by yourself. Airplane Tours starting at $164 per person, and Helicopter Tours starting at $304 per person…click above for more details.
Hoover Dam—AM/PM Mini Tour $37.5 Per Person
Hoover Dam Mini Tour starts your morning or afternoon with a short drive to Lake Mead—created by the Dam in 1935, and continues along to include the Power Plant Tour, guided by a Hoover Dam expert. A delicious lunch is included…click above for more details.
Las Vegas to Hollywood 1 Day Tour $185 Per Person
This tour takes you sightseeing down and around Hollywood Blvd/Beverly Hills, home of the world-famous Walk of Fame as well as Grauman’s Chinese Theatre. It ends at beautiful Santa Monica Beach & Pier… click above for more details.
1. If you’re with a self-challenging spirit, you probably choose_______.
A. West Rim—Grand Canyon Tour
B. Hoover Dam—AM/PM Mini Tour
C. Airplane Tours & Helicopter Tours
D. Las Vegas to Hollywood 1 Day Tour
2. To take Hoover Dam—AM/PM Mini Tour, how much will a couple and their twin daughters pay?
A. $150. B. $75. C. $112.5 D. $37.5
3. Which of the following is NOT true according to the passage?
A. Mather Point is included in the only luxury Motor Coach Tour.
B. Two tours mentioned both involve the Hoover Dam.
C. Lake Mead is a man-made project.
D. Travelers can enjoy plays at Grauman’s Chinese Theatre.
4. The passage is most probably chosen from________.
A. a newspaper B. a magazine C. a TV ad D. a website
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科目：高中英语 来源：2011-2012学年湖北省黄冈市高三精品模拟试卷（一）英语（解析版） 题型：阅读理解
Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
1.The passage mainly talks about .
A、the development of advertisement
B、the first advertisement in the world
C、the difficulty in advertising
D、the advantages of advertisements
2.Why is advertisement accepted by people?
A、Because it can help to prevent forest fires.
B、Because it cand make people want to buy a certain product or service.
C、Because it can bring information to great numbers of people.
D、Because it can help people live longer.
3.Modern advertisement was born as a result of .
A、the Industrial Revolution
B、the newly built railroads
C、the appearance of the first printer advertisement
D、people’s need
4.We can conclude from the passage that .
A、red-striped shield is the best thing to use in advertising
B、main streets and television are used in advertising
C、person-to-person selling is the best way in advertising
D、people show little interest in advertisement
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