A
Mass media are tools of communication. They allow us to record and pass information rapidly to a large, scattered audience. They extend our ability to each other by helping us overcome limits caused by time and space. Mass media can be divided into two groups: print media and electronic media. By print media, we mean books, newspapers and magazines. Electronic media include television, radio and movie.
There are a number of ways in which mass media make daily life easier for us. First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.
Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.
Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.
Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.
Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to but them.
Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.
1. They underlined word “scattered” in paragraph 1 means______.
A. faraway B. nearly C. a small number of D. small and far apart
2. The underlined word “portrayal” in Paragraph 5 means ______.
A. photograph B. words C. description D. clothes
3. According to the passage, which of the following statements isn’t true about medium?
A. Mass media have an effect on our speech and thoughts.
B. Mass media keep us informed and connected.
C. Mass media persuade us into buying what we don’t need at all.
D. Mass media help us spend time with others in a friendly way.
4. Which of the following isn’t included about mass media in the passage?
A. entertainment B. sports C. famous people D. advertisements
5. ______ is an old form of mass media now.
A. Mobile phone B. Computer C. Radio D. Television
科目:高中英语 来源: 题型:阅读理解
When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of keeping your name before the public? and some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, non-personal, and usually persuasive(有说服力的) description of goods, services and ideas by identified sponsors(明确的出资者) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards.
The existence(存在) of the privately owned mass media depends financially(经济上地) on _________.
A. the government B. their owners?families C. advertisements D. the audience
according to the passage, who are most probably paying for the advertisements?
A. Companies. B. Organizations. C. Individuals. D. All of the above.
Which of the following is considered nontraditional mass media?
A. Newspapers. B. The mail. C. Magazines. D. Films.
according to the passage, which of the following statements about the features of advertisements is NOT true?
A. Advertising must be honest and amusing.
B. Advertising is meant for large groups of people.
C. Advertising tells people to do something directly or indirectly.
D. The sponsors are always mentioned in the advertisements.
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科目:高中英语 来源: 题型:阅读理解
Mass media are tools of communication. They allow us to record and pass information rapidly to a large, scattered audience. They extend our ability to each other by helping us overcome limits caused by time and space. Mass media can be divided into two groups: print media and electronic media. By print media, we mean books, newspapers and magazines. Electronic media include television, radio and movie.
There are a number of ways in which mass media make daily life easier for us. First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.
Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.
Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.
Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.
Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to but them.
Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.
They underlined word “scattered” in paragraph 1 means______.
A. faraway B. nearly C. a small number of D. small and far apart
The underlined word “portrayal” in Paragraph 5 means ______.
A. photograph B. words C. description D. clothes
According to the passage, which of the following statements isn’t true about medium?
A. Mass media have an effect on our speech and thoughts.
B. Mass media keep us informed and connected.
C. Mass media persuade us into buying what we don’t need at all.
D. Mass media help us spend time with others in a friendly way.
Which of the following isn’t included about mass media in the passage?
A. entertainment B. sports C. famous people D. advertisements
______ is an old form of mass media now.
A. Mobile phone B. Computer C. Radio D. Television
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科目:高中英语 来源: 题型:阅读理解
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科目:高中英语 来源: 题型:阅读理解
There are a number of ways in which mass media make daily life easier for us.
First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.
Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.
Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.
Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.
Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to buy them.
Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.
61. The underlined word “scattered” in paragraph 1 means______.
A. far away B. nearly C. a small number of D. small and far apart
62. The underlined word “portrayal” in Paragraph 5 means ______.
A. photograph B. words C. description D. clothes
63. According to the passage, which of the following statements isn’t true about medium?
A. Mass media have an effect on our speech and thoughts.
B. Mass media keep us informed and connected.
C. Mass media persuade us into buying what we don’t need at all.
D. Mass media help us spend time with others in a friendly way.
64. Which of the following isn’t included about mass media in the passage?
A. entertainment B. sports C. famous people D. advertisements
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