科目:高中英语 来源: 题型:阅读理解
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
【小题1】Which of the following may trick a shopper into buying a product according to the text?
A.The cost of its package. | B.The price of the product. |
C.The colour of its package. | D.The brand name of the product. |
A.attracted the customers strongly |
B.caused the customers to lose interest |
C.tricked the customers into shopping |
D.had weak effects on the customers |
A.The way to promote goods. |
B.The discovery of a genius. |
C.The team to produce a good product |
D.The brand name used by successful producers. |
A.Choice of Good Products |
B.Disadvantages of Products |
C.Effect of Packaging on Shopping |
D.Brand Names and Shopping Tricks |
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科目:高中英语 来源: 题型:阅读理解
Since we are social beings, the quality of our lives depends in large measure on our interpersonal(人与人之间的) relationships. One strength of the human condition is our possibility to give and receive support from one another under stressful conditions. Social support makes up of the exchange of resources among people based on their interpersonal ties. Those of us with strong support systems appear better able to deal with major life changes and daily problems. People with strong social ties live longer and have better health than those without such ties. Studies over types of illnesses, from depression to heart disease, show that the presence of social support helps people defend themselves against illness, and the absence of such support makes poor health more likely.
Social support cushions(缓和) stress in a number of ways. First, friends, relatives and co-workers may let us know that they value us. Our self-respect is strengthened when we feel accepted by others in spite of our faults and difficulties. Second, other people often provide us with informational support. They help us to define and understand our problems and find solutions to them. Third, we typically find social companionship supportive. Taking part in free-time activities with others helps us to meet our social needs while at the same time distracting (转移注意力) us from our worries and troubles. Finally, other people may give us instrumental support money aid, material resources, and needed services - that reduces stress by helping us resolve and deal with our problems.
【小题1】Interpersonal relationships are important because they can ________
A.make people live more easily | B.smooth away daily problems |
C.deal with life changes | D.cure types of illnesses |
A.lies in the social medical care systems which support them |
B.has much to do with the amount of support they get from others |
C.depends on their ability to deal with daily worries and troubles |
D.is related to their courage for dealing with major life changes |
A.instrumental support | B.informational support |
C.social companionship | D.the strengthening of self-respect |
A.Effects of stressful condition. | B.Kinds of social support. |
C.Ways to deal with stress. | D.Interpersonal relationships. |
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科目:高中英语 来源: 题型:阅读理解
As we have seen, the focus of medical care in our society has been shifting from curing disease to preventing disease—especially in terms of changing our many unhealthy behaviors, such as poor eating habits, smoking, and failure to exercise. The line of thought involved in this shift can be pursued further. Imagine a person who is about the right weight, but does not eat very nutritious foods, who feels OK but exercises only occasionally, who goes to work every day, but is not an outstanding worker, who drinks a few beers at home most nights but does not drive while drunk, and who has no chest pains or abnormal blood counts, but sleeps a lot and often feels tired. This person is not ill. He may not even be at risk for any particular disease. But we can imagine that this person could be a lot healthier.
The field of medicine has not traditionally distinguished between someone who is merely “not ill” and someone who is in excellent health and pays attention to the body's special needs. Both types have simply been called “well.” In recent years, however, some health specialists have begun to apply the terms “well” and “wellness” only to those who are actively striving to maintain and improve their health. People who are well are concerned with nutrition and exercise, and they make a point of monitoring their body's condition. Most important, perhaps, people who are well take active responsibility for all matters related to their health. Even people who have a physical disease or handicap may be “well,” in this new sense, if they make an effort to maintain the best possible health they can in the face of their physical limitations. “Wellness” may perhaps best be viewed not as a state that people can achieve, but as an ideal that people can strive for. People who are well are likely to be better able to resist disease and to fight disease when it strikes. And by focusing attention on healthy ways of living the concept of wellness can have a beneficial impact on the ways in which people face the challenges of daily life.
【小题1】In the first paragraph, people are reminded that ____.
A.good health is more than not being ill |
B.drinking, even if not to excess, could be harmful |
C.regular health checks are essential to keeping fit |
D.prevention is more difficult than cure |
A.disability | B.advantage | C.difficulty | D.benefit |
A.to best satisfy their body's special needs |
B.to strive to maintain the best possible health |
C.to meet the strictest standards of bodily health |
D.to keep a proper balance between work and leisure |
A.People who have strong muscles as well as slim figures. |
B.People who are not presently experiencing any symptoms of disease. |
C.People who try to be as healthy as possible, regardless of their limitations. |
D.People who can recover from illness even without seeking medical care. |
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科目:高中英语 来源: 题型:阅读理解
The United States is one of the few countries in the world that has an official day on which fathers are honored by their children.On the third Sunday in June, fathers all across the United States are given presents, treated to dinner or otherwise made to feel special.
However, the idea for creating a day for children to honor their fathers began in Spokane, Washington.A woman by the name of Sonora Smart Dodd thought of the idea for Father’s Day while listening to a Mother’s Day sermon in 1909.Having been raised by her father, Henry Jackson Smart, after her mother died, Sonora wanted her father to know how special he was to her.It was her father that made all the parental sacrifices(牺牲) and was, in the eyes of his daughter, a selfless and loving man.Sonora’s father was born in June, so she chose to hold the first Father’s Day celebration in Spikane, Washington on the 19th of June, 1910.
In 1924 President Calvin Coolidge declared the third Sunday in June as Father’s Day.Roses are the Father’s Day flowers: red to be worn for a living father and white if the father has died.
When children can’t visit their fathers or take them out to dinner, they send a greeting card.Traditionally, fathers prefer greeting cards that are not too sentimental(伤感的).Most greeting cards are too special so fathers laugh when they open them.Some give heartfelt thanks for being there whenever the child need Dad.
【小题1】The United States is special in Father’s Day because ______.
A.many people celebrate the day | B.only America celebrates the day |
C.America makes it an official day | D.all men are honored in America |
A.Sonora honored her father on her father’s birthday |
B.Sonora’s birthday was June 19 |
C.it was decided by the president at that time |
D.her mother died on June 19 |
A.4 | B.10 | C.14 | D.24 |
A.was very kind to anyone |
B.was the first father honored in 1924 |
C.did a lot for his daughter |
D.always help others by giving money |
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科目:高中英语 来源: 题型:阅读理解
In spite of the uncertainty of the economy, the movie industry has been stricken by a box-office outburst. Suddenly it seems as if everyone is going to the movies, with ticket sales this year up 17.5 percent, to $1.7 billion.
And it is not just because ticket prices are higher. Attendance has also jumped, by nearly 16 percent. If that pace continues through the year, it would amount to the biggest box-office increase in at least two decades.
Americans, for the moment, just want to hide in a very dark place. People want to forget their troubles, and they want to be with other people. Helping feed the outburst is the mix of movies, which have been more audience-friendly in recent months as the studios have tried to adjust after the discouraging sales of more serious films.
As she stood in line at the 18-screen Bridge theater complex here on Thursday to buy weekend tickets for “Jonas Brothers: The 3D Concert Experience,” Angel Hernandez was not thinking much about escaping reality. Instead, Ms. Hernandez, a Los Angeles parking lot attendant and mother of four young girls, was focused on one very specific reality: her wallet.
“Spending hundreds of dollars to take them to Disneyland is ridiculous right now,” she said. “For $60 and some candy money I can still be a good mom and give them a little fun.”
A lot of parents may have been thinking the same thing Friday, as “Jonas Brothers” sold out more than 800 theaters, and was expected to sell a powerful $25 million or more in tickets.
The film industry appears to have had a hand in its recent good luck. Over the last year or two, studios have released movies that are happier, scarier or just lessdepressing than what came before. After poor results for a rush of serious dramas built around the Middle East, Hollywood got back to comedies.
【小题1】Which of the following is not a reason for the improvement of the movie industry?
A.A growing number of people are going to the cinema. |
B.People are richer with the development of economy. |
C.More comedies are made than serious films. |
D.People have to pay more to watch a movie. |
A.she tried to escape reality | B.she was a crazy movie fan |
C.she was fond of Disneyland | D.she wanted to please her kids |
A.17.5% | B.$1.7 billion | C.$60 | D.$25 million |
A.presenting the effect and analyzing the causes |
B.following the order of time |
C.describing problems and drawing a conclusion |
D.making comparison of ideas |
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科目:高中英语 来源: 题型:完型填空
Sam Walton, the founder of Wal-Mart, was born in Kingfish, Oklahoma on March 29, 1918. He was raised in Missouri where he worked in his father’s store while attending school. This was his first retailing (零售业) experience and he really enjoyed it. After graduation, he began his own career as a retail merchant.
He soon opened his first Wal-Mart store in 1962 in Rogers, Arkansas. Wal-Mart specialized in name brands at low prices and Sam Walton was surprised at the success. Soon a chain of Wal-Mart stores sprang up across rural America.
Walton's management style was popular with employees and he founded some of the basic concepts of management that are still in use today.
After taking the company public in 1970, Walton introduced his “profit sharing plan”. The profit sharing plan was a plan for Wal-Mart employees to improve their income dependent on the profits of the store. Sam Walton believed that “individuals don't win, teams do”. Employees at Wal-Mart stores were offered stock options (认股权) and store discounts. These benefits are commonplace today, but Walton was among the first to implement (实现) them. Walton believed that a happy employee meant happy customers and more sales. He also believed that by giving employees a part of the company and making their success dependent on the company’s success, they would care about the company.
By the 1980s, Wal-Mart had sales of over one billion dollars and over three hundred stores across North America. Wal-Mart’s unique decentralized (分散的) distribution system, also Walton’s idea, created the edge needed to further encourage growth in the 1980s during growing complaints that the “superstore” was stopping smaller and traditional stores from developing. By 1991, Wal-Mart was the largest US retailer with 1,700 stores. Walton remained active in managing the company, as president and CEO until 1988 and chairman until his death. He was awarded the Medal of Freedom shortly before his death.
【小题1】 Sam Walton first made a hit in retailing when __________.
A.he worked in his father’s store |
B.he created Walton's management style |
C.a chain of Wal-Mart stores sprang up across rural America |
D.he specialized in name brands at low prices |
A.To make sure all the employees had their own shares. |
B.To encourage the employees to work hard and make joint efforts. |
C.To select excellent employees for his stores. |
D.To make more profit for himself. |
A.With Walton’s management style, employees treated the stores as their own. |
B.Walton wasn’t one of the merchants who first implemented stock options. |
C.The smaller and traditional stores were well affected by Walton’s stores. |
D.In his old age, Walton gave all the management to his men. |
A.Danger. | B.Disadvantage. | C.Advantage. | D.System. |
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科目:高中英语 来源: 题型:阅读理解
I chose to study in Madrid because I had a desire to learn Spanish. My first impressions of Madrid were incredible. It was before the New Year that I arrived in Madrid for the first time. While traveling to my Spanish friend’s house in a taxi, I appreciated the buildings along the road which were different from those of my own country.
There are an incredible number of restaurants and bars from all over the world. If you are really into sightseeing, I hope you have rechargeable batteries for your digital camera, because one week really isn’t enough time to see everything here including a number of art, science, and historical museums as well as parks, buildings, and amazing landscapes.
What I liked best about life in Madrid was the fact that if you were frustrated with schoolwork and wanted to have some fun, you can easily go out. The nightlife never seems to stop and the people are all very friendly. You can meet people and practice Spanish while having fun at the same time.
What I liked least was the fact that many people smoked in the streets. Also, coming from the US, I was used to having a big breakfast every morning, but while living with an actual Spanish family, I wasn’t really satisfied with the food in the morning.
I think I have definitely become more independent since I came back from Spain. Living in a big city like Madrid I found that it is necessary to plan ahead and to make a schedule for future. There is so much to see, not just in the Spanish World, but in the European World as well.
【小题1】 What’s the purpose of the text?
A.To attract people to tour around Madrid. |
B.To show how to enjoy Spanish culture. |
C.To give advice on how to study Spanish. |
D.To describe the author’s life in Madrid. |
A.It’s difficult to deal with the used batteries. |
B.It’s not convenient to recharge batteries. |
C.There are few stores that sell ordinary batteries. |
D.You will find lots of places worth taking pictures of. |
A.Parks and buildings. | B.Restaurants and bars. |
C.Nightlife. | D.Breakfast. |
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科目:高中英语 来源: 题型:阅读理解
The following diaries were written by an Australian boy named Tony. He was on holiday with his family in South Asia.
27 December, 2007
This morning I read an e-mail about a boy in hospital looking for his father and I finally thought of a way to help. I took my camera to the hospital and took photos of the boy. Now I’m going to set up a website on my dad’s computer, upload the photos and add his name and information of the hospital. Hopefully it will help!
2 January, 2008
At the end of the trip, I learned that the boy found his father! His Swedish uncle saw the e-mail on my webpage and arranged the meeting. Is it my website that has made such a success? But at least I’ve done something.
We’re returning home tomorrow but I will remember the experience and tell my friends: No matter what we are, we can think of a way to help others.
【小题1】. Tony thought of the way to ______.
A.forget the experience |
B.take photos of the travelers |
C.set up a website for the hospital |
D.help the boy find his father |
A.The boy’s uncle | B.Tony |
C.Tony’s father | D.The doctor |
A.living | B.studying |
C.shopping | D.traveling |
A.people are willing to set up websites |
B.Tony’s father worked in the hospital there |
C.people can do something to help each other |
D.Tony went there to look for his family members |
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