科目：高中英语 来源： 题型：阅读理解
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.
41. What probably led to the start of advertising?
A. The discovery of iron. B. The specialization of labor.
C. The appearance of new jobs. D. The development of fanning techniques.
42. To advertise his plows, Mr. Plowright ______.
A. praised his plows in public R. placed a sign outside the shop
C. hung an arrow pointing to the shop D. showed hut products to the customers
43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.
A. explain the origin of advertising B. predict the future of advertising
C. expose problems in advertising D, provide suggestions for advertising
44. In ancient Egypt, a crier was probably someone who ______.
A. owned a ship
B. had the loudest voice
C. ran a shop selling goods to fanners
D. functioned like today's TV or radio commercial
45. The last two paragraphs are mainly about ______.
A. the history of advertising B. the benefits of advertising
C. the early forms of advertising D. the basic design of advertising
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科目：高中英语 来源：2010年辽宁省本溪县高级中学高二上学期10月月考英语卷 题型：阅读理解
Guitar Lessons for Guitar Players
Playing the same things over and over again when you pick up the guitar? Teaching yourself for years but you hit a wall? Don’t know what to do next? Whether you’re a total beginner, or an old guitar player, we’ll get you working on something you can benefit from. I’m a professional teacher, over 30 students at my studio in downtown Berkeley and several music schools in San Francisco, Alameda, and Mountain
View.
No matter what style you’re into, I guarantee there are songs by your favourite bands that you could learn.
Call at 510-333-9091 or e-mail at blueschool147@gmail.com
Dance Classes for Students 2.5 Through Adults
Motion Dance Center in Martinez is now accepting registration(注册 )for all dance classes. There are classes offered in Jazz, Tap, Ballet, Hip-hop, Contemporary and Cheerleading. Classes run like the school year Sep. through June. Prices are very reasonable at only $45 a month. That’s for a one-hour class once a week for a month. This studio is known for their younger child program. We are always looking for talented instructors too. If you want more information call Deena at 925-229-5678.
Qi Gong with Angie
Qi Gong is the perfect activity for anyone at any age. It combines gentle movement and meditation( 冥想), breathing regulation and relaxation. The exercises are designed to reduce stress and anxiety and improve blood and energy circulation( 循环) throughout the body, therefore increasing immune (免疫的) function, improving energy levels and sleep.
Thousands of Qi Gong lovers around the world have experienced the extraordinary benefits of this gentle, ancient Chinese exercise form and are healthier and happier for it. Join us to experience the benefits for yourself!
WHEN: Tuesdays from noon----1pm
WHERE: Halanda Studio 1062 Lincoln Avenue, San Jose, CA 95125
COST: $12 per class drop – in ( 即到即学的) or $45 for a pre-paid set of 4 classes
CONTACT: Angie at angie@lokahiacupuncture.com, 408-887-6000
【小题1】The purpose of the first advertisement is to _______.
| A．build a bridge between guitar players |
| B．look for teachers for several music schools |
| C．attract guitar players to attend music classes |
| D．help guitar beginners to improve their techniques |
| A．A music lover | B．A Hip-Hop lover | C．A dance lover | D．A Qi Gong lover |
| A．$135 | B．$270 | C．$540 | D．1,080 |
| A．traditional, gentle but unpopular | B．ancient, positive but complex |
| C．simple, effective but a little violent | D．traditional, gentle and effective |
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科目：高中英语 来源：2011-2012学年浙江省台州中学高一下学期期中考试英语试卷（带解析） 题型：阅读理解
A group of teenagers: they laugh and talk over each other, dance and make faces — you wouldn’t believe they had just played on the same stage as famous American singers Kid Cudi and Eminem.
These seven kids, all under the age of 20, are members of the band Kids These Days (KTD).
Fresh out of high school, the band already has done things that most teens couldn’t even imagine. They played at festivals including the recent SXSW in Austin and Lollapalooza in their hometown, Chicago, to crowds of loyal fans.
KTD uses a mix of hip-hop, jazz, blues and classic rock to make a sound of their own.
“KTD simply mixes most, if not all of my favourite music styles,” said Kamia Jones, as Chicago high school student.“I like that they aren’t afraid to be different and that their music is real and speaks to the soul.”
The band formed two years ago. Now, as well as local fans, they are becoming popular around the world. Their facebook page is filled with supportive posts from admirers from California to Tokyo.
“It’s really strange to me that people from London, Australia and Russia... They have heard
of us and they like our music because it’s really cool feeling,” says Marcie Stewart, who plays keyboard for the band.
Despite their recent fame, KTD is a group of normal teenagers and they remain very close to one another. While talking to the reporters, they dance and make fun of each other.
When asked what advice they would give to other teen musicians, Greg Landfair, KTD’s drummer, said, “Keep your heart in it. Never lose the music and what you are doing, because that’s what you’re here for. Let the music always be first.”
【小题1】KTD’s music is popular among teenagers mainly because ________.
| A．it is about the strange life of teenagers |
| B．it mixes many music styles teenagers love into their music |
| C．all the band members are young and handsome |
| D．the band members dance and make fun of each other |
| A．They are all of the same age. |
| B．They are as famous as Kid Cudi and Eminem. |
| C．There are five members in the band. |
| D．They have fans around the world. |
| A．make music close to their lives |
| B．always think of the needs of the fans |
| C．love the music they are playing |
| D．stay close to the group member |
| A．show the kind of music teenagers love |
| B．encourage young musicians to play music |
| C．describe a special music style |
| D．introduce a successful band of teenagers |
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科目：高中英语 来源：2012-2013学年山西省高三12月月考英语试卷（解析版） 题型：阅读理解
In the age of reality television, success isn’t the only way to the public eye. Failure can also create fame, just like William Hung, 21, a native of Hong Kong.
Hung recently has made an agreement with US-based entertainment firms Koch Records and Fuse Music Network. They will publish a full-length record, titled “The True Idol” on April 6.
The idol is a civil engineering student at the University of California at Berkeley. He did a version of Ricky Martin’s “She Bangs” on the television show “American Idol 3”, on January 27. The Fox TV singing contest searches for pop stars among ordinary people. In the case of Hung, however, his act was so bad that the judges cut him off in mid-act.
Hung’s response? “I already gave my best, so I have no regrets at all.” That’s good, because any common person would have found plenty to regret: The off-key singing. The blue Hawaiian shirt worn with pants pulled up too high. The terrible dancing. The hips jerking (摇摆) to a beat that did not belong to the song, maybe not even to this planet. It was, by all accounts, bad.
But, it was this very bad act that sold well.
Marc Juries, president of Fuse, explained it this way: “Every one of us is happily guilty of singing our favorite song at the top of our lungs with complete freedom, completely off-key and completely unworried. That’s what William did and immediately won the hearts of America.”
Whatever it is, for the moment it’s big. Three websites devoted to Hung have gone up on the Internet in the past few weeks. Versions of his performance have been remixed with hip hop and techno-music and have made it to the top 10 request list at a Chicago radio station.
So, what does Hung think of this?
“There were all these people saying things about me. A lot were saying I was very courageous and that I was great on the show, but some didn’t have much respect for me and some were kind of mean.”
Now he says he’s not so sure whether to distance himself from the glamour (魅力) or to accept it. Returning to normal hasn’t been easy.
1.What is the main idea of this passage?
A．Sometimes an idol behaves quite foolishly.
B．Hung’s performance attracted the public eye.
C．How an unsuccessful person became famous.
D．Success sometimes does not require hard work.
2.What does the underlined word “it” in Paragraph 7 refer to?
A．William Hung. B．Hung’s bad act. C．Hung’s website. D．The public’s opinion.
3.Which of the following shows the correct order of what happened to Hung?
a. The entertainment firms made an agreement with Hung.
b. The judges cut Hung off in mid-act in the singing contest.
c. Hung became popular among Americans.
d. Hung gave a terrible performance though he tried his best.
e. Three websites put Hung’s funny performance on the Internet.
A．d, b, e, c, a B．a, c, d, b, e C．a, d, b, c, e D．d, b, a, e, c
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科目：高中英语 来源：2010年广州市七区联考高二试题 题型：其他题
信息匹配 (共5小题, 每小题2分, 满分10分)
阅读下列应用文及相关信息，并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
首先请阅读以下用户对宾馆的评价意见:
A
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Comment on : Hunter Country Lodge & Restaurant My husband and I stayed at this lodge during our honeymoon. Set in the beautiful surroundings of Hunter Valley you have your own very log cabin. The rooms are comparatively expensive, but they are very spacious. The restaurant has delicious food with wine of varieties, ready for you in the evening.
My ratings (给…等级) for this hotel are: ●●●●●Value ●●●●●Service I recommend this hotel for: honeymoon, romantic couples |
B
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Comment on: Aloha Pualani Hotel My husband and I stayed at the Aloha Pualani after months’ busy work. The rooms are small but clean. The peaceful laidback feel was exactly what we were looking for. We didn’t hear noise from streets. My husband loved the outdoor barbecue (烧烤). If you are looking for a relaxing, childfree, clean, natural place to stay this is without a doubt, but it’s a long tiring way. My ratings for this hotel are: ●●●●○Rooms ●●●●●Cleanliness I recommend this hotel for: romantic getaway I don’t recommend this hotel for: the aged, young children |
C
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Comment on: Karin’s Holiday Cottage Karin’s Holiday Cottage is really worth the price for lower earners. Walking along the beach, we saw many fish and turtles. We had a rental car because it was a little far from the shopping center. But we found the windows needed to be open to allow air in, and the cottage didn’t have air conditioning but with the 3 ceiling fans. Anyway we stayed plenty cool. My ratings for this hotel are: ●●●○○Rooms ●●●○○location I recommend this hotel for: young, single people. I don’t recommend this hotel for: People hunting for luxurious (豪华的) hotels. |
D
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Comment on: Arison Centre Hotel We hosted a conference last month at the Arison Centre Hotel - a charming hotel. The modern and large rooms are air-conditioned and fully-equipped with private safe, wireless Internet access and all new equipments. The hotel also has a business centre, conference rooms, car park and a western-style restaurant. My ratings for this hotel are: ●●●●●surroundings ●●●●●Service I recommend this hotel for: conference and holiday I don’t recommend this hotel for: city getaway from noise |
E
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Comment on: GeofBob Holiday Inn This hotel is great for the value. I was impressed by how attentive the staff were. I left my room without locking the door. The cleaning lady noticed and immediately informed me. Staying in the hotel made my trip a pleasant one. But we wouldn’t come again because of the walk. You can’t just hop down to the beach or the bar - 200 steep steps each way – so exhausted. My ratings for this hotel are: ●●●●●Value ●●●○○location Likes: Service Dislike: traffic I recommend this hotel for: young travelers I don’t recommend this hotel for: people with disabilities |
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Comment on: Punta Regina Isle Hotel Tastefully located on an island, the hotel is good, with its staff helpful and its price reasonable. Don’t drive a car, for most of the tourist spots were walking distance, or you can go everywhere by boat. If you like sea food, island setting, and wine, this is excellent. My ratings for this hotel are: ●●●●●location ●●●●●Service Like: beautiful surroundings Dislike: vehicles I recommend this hotel for: young holiday makers I don’t recommend this hotel for: self-driving travelers |
请阅读以下个人信息，并将他们的需求和以上的宾馆匹配：
When the Blacks are budgeting their yearly vocation, money is the first thing they think about. They are used to simple life without too much modern equipment. The family all like swimming, and sea food as well.
57. Mr. John Wallace is going to have a product presentation to promote (促销）his late microphone. He is searching for a hotel in the city center which is well-equipped, and where people from different parts of the country can join in the event over the NetMeeting.
58. Having had their wedding, Jim and Sussane plan a trip. Imagine how sweet they are when they are sipping their favourite Nyetimber in the sunset. They also treasure the environment, the comfort of the rooms and the service of the hotel.
59. A group of college students are having their holiday. They plan to choose a place where they can have their BBQ food, and where they are free from noise. They don’t care much about room size but at least they should be clean.
60. Ken and Judy are newly-married. They dreamed of the life of islanders who are eating sea food, hunting for fish. They prefer that the hotel rooms are not so expensive and the service is good.
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