10．People feel differently about advertising．People who are against it often argue that it is immoral．They say ads are full of tricks．They also contain mistakes in grammar．Other people say advertisers have a right to speak freely．This is guaranteed by law．They point out that people do not have to view the ads．
Weasel words Advertisers often use special words or phrases．Thesewordsor phrases are often misleading．These words are called"weasel words"．Advertisers are free to use them as long as they stick to the rules．The government decides what these rules are．Examples of weasel words are"helps"，"virtual"，"new and improved"，and"like"．
"Helps"People often think"help"means stop．Advertisers use it so that they can say things that aren't necessarily true．Legally，help means to aid or assist．For example，a product can"help"cure indigestion．In fact，the product down'tcure indigestion．Can you think of some ads that use"help"？
"virtually"To advisers，"virtually"means"not really"or"not in fact"．If you see an ad that says this cold medicine relieves virtually all symptoms，the ad〔ould really mean it doesn't relieve any symptoms．Can you think of some ads that use"virtually"？
"New and Improved"A product can only be considered new for six months．Any small change in a product will make it new．Often，this change does not make a product better．Yet，the change often makes it more expensive．New is often used with"improved"．Can you think of some ads that use"new"and"improved"？
"Like""Like"can mean"not in fact"．Some products claim they work"like magic"．Like often takes the audience's attention off the product．Think of"like magic．"If things are like magic，they are not magic．Can you think of some ads that use"like"or"like magic"？
25．Advertisers are fond of using"weasel words"A
A．so that they might mislead consumers
B．so that they are able to show their wisdom
C．because the government allows them to
D．because they have the freedom of speech
26．By using the word"help"，advertisers intend toD
A．mean what they say
B．show they are honest
C．tell the consumer the truth
D．trick consumers into trusting their products
27．The author seems to believe that an"improved"product is oftenC．
A．better B．newer C．dearer D．less expensive．
分析 本文属于说明文阅读，作者通过这篇文章主要向我们描述了广告商的不道德行为，他们总是使用模棱两可的话误导消费者，用帮助等词语欺骗消费者扩大产品的功效，更打着新和改进的旗号提高商品价格，获取更多利益．
解答 25．A．细节理解题．根据文章第一段"Weasel words Advertisers often use special words or phrases．Thesewordsor phrases are often misleading"可知广告商说的模棱两可的话很容易误导消费者；故选A．
26．D．细节理解题．根据文章第三段"Helps"People often think"help"means stop．Advertisers use it so that they can say things that aren't necessarily true""帮助"的人往往认为"帮助"是指停止．广告商使用以便他们可以说的东西并不一定是真的．可知广告商使用帮助等词欺骗消费者；故选D．
27．C．细节理解题．根据文章第五段"Often，this change does not make a product better．Yet，the change often makes it more expensive"可知那些改进的产品并不是威力使他功能更好，而是使价格变得更加昂贵；故选C．
点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
