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    1．Advertising gives useful information about which products to buy．But modern advertising does more than gives news about products and services．Today's advertisements，or ads，try to get consumers to buy certain brands．Writers of advertising are so skillful that they can，sometimes persuade a consumer to wear a certain kind of clothing，eat a special kind of cereal，or see a movie．Consumers might never even want a product if they did not see or hear advertisements for it．
    For example，you probab1y do not need the newest cereal in the supermarket．There are probably many cereal brands on your kitchen shelves．You may not have space on a shelf for another．But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box，you may want it．
    Advertising must get attention．To be effective，it must be exciting，entertaining，or provide some pleasure．The secret of writing good advertising copy is to offer a good idea as well as a product．The idea is what the ad is really selling．One example is an ad that says eating a certain cereal will make a person do well in sports．That cereal brand may sell better if consumers think it offers strength and energy．

    21．What is discussed in this passage？B
    A．The content of modern advertising．
    B．The skills of modern advertising．
    C．The results of modern advertising．
    D．The writing of modern advertising．
    22．According to the passage，a good advertisement shouldA．
    A．be both persuasive and effective
    B．give people useful information
    C．show people a product
    D．show people a new idea of a product
    23．From the passage，we know thatD．
    A．modern advertising has less effect on customers
    B．once customers see ads about a new cerea1，they are sure to buy it
    C．cereal can make people strong
    D．cereal is a kind of food which is popular among people
    24．What can we infer from the passage？A
    A．Customers can easily be persuaded by advertisements．
    B．Customers should be persuaded by advertisements．
    C．It's impossible for customers to buy a product without advertisements．
    D．Customers buy products according to their demands rather than the advertisements．

    分析 本文主要讲述广告的介绍作用和劝诱作用，讨论了广告使用什么样的技巧起到应有的作用．

    解答 21．B 主旨题：本文着重讲述了广告的作用，所以为了起到应有的作用，必须有一定的技巧．
    22．A 细节题：由文章第一段第三句"Today's advertisemens，orads，try to get consumers to buy certain brands"可知 一个好的广告既要有说服力也要有效，A 正确．
    23．D 推理题：由文章第二段"you probably do not need the newest cereal in the to buy it supermarket．There are probably many cereal brands on your kitchen shelves．You may not have space on your shelf for another．But if you see ads about a new ce real that is your extra-tasty and has a free prize in the box，you may want it．"可以 推测出来 cereal 是一种受人们欢迎的食品．选D
    24．A 推理题；由于本文主要讲述广告的介绍作用和劝诱作用，同时文章第二段的麦片的例 子就是一个暗示，可知人们很容易被广告说服，所以 A 为正确答案．

    点评 做阅读时经常犯错的主要原因是，仅凭读过文章后残留在脑海中的一丝印象来勾选答案，这样便很容易掉入出题人故意设布下的题目陷阱．所谓阅读理解，对于题目的理解一定要忠实于原文，因此，每一道题都应该与原文作全面的对比与核查，再得出答案．也就是说，阅读理解的每一道题目，在原文都应该有明确的出处，我们把这一出处叫做原文相关句，（1）排除与原文相关句主题不一致的选项（2）排除与原文相关句态度相反的选项 （3）排除用于过于极端或负面的选项（4）注意结合文章主旨和主题去排除．

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    科目：高中英语 来源： 题型：阅读理解

    11．Ugly was the cat in our department，He had only one eye．He-was also missing his ear on the same side and his tail has long ago been lost，leaving only the smallest stub（尾根）．
    Every time someone  saw Ugly there was  the same reaction．"That's  one UGLY cat!"All the children were warned not to touch him．The adults threw rocks at him when he tried to come in their home．Ugly always had the same reaction-he would stand there until you gave up and quit．If you threw things at him，he would curl his lanky（瘦长的） body around feet in forgiveness．But if you ever picked him up，he would immediately begin sucking on your shirt，earring whatever he could find．
    One day Ugly shared his love with the neighbor's huskies （a kind of dog）．They did not respond kindly，and Ugly was badly injured．By the time I got to where he was lying，it was apparent Ugly's sad life was almost at an end．
    Ugly lay in a wet circle and I could feel him struggling．Then l felt a familiar sucking sensation on my ear．Ugly，in so much pain，suffering and obviously dying，was trying to suck my ear．I pulled him closer to me，and he turned his one golden eye towards me．
    At that moment I thought Ugly was the most beautiful，loving creature I had ever seen．Never once did he try to bite or scratch me，or even try to get away from me，or struggle in any way．Ugly just looked up at me completely trusting in me to relieve his pain．
    Ugly died in my arms but I sat and held him thinking about how one ugly little thing could so change my opinion about what it means to have true pureness of spirit，to love so totally and truly．He had been hurt on the outside，but I was hurt on the inside，and it was time for me to move on and learn to love truly and deeply．
    Many people want to be richer，more successful，well liked，beautiful，but for me，I will always try to be Ugly．

    51．What would people usually do to Ugly？C
    A．Treat him like their own pet．
    B．Smile at him because of his appearance．
    C．Avoid him because be was ugly．
    D．Pick him up and show kindness．
    52．What happened to Ugly one day？D
    A．He was hit by rocks．
    B．He curled his lanky leg，
    C．He made friends with huskies．
    D．He was badly hurt by dogs．
    53．Why did the writer think Ugly was beautiful and loving？B
    A．He was suffering and pitiful．
    B．He showed his love despite his pain．
    C．He was always loved by the writer．
    D．He used to bite people but got forgiveness．
    54．What can we learn from the last two paragraphs？D
    A．The writer wants to be ugly．
    B．The writer preferred pets with scars
    C．The writer got．sense of pride from helping the cat．
    D．The writer rethought the meaning of love and care．
    55．What can we learn from the story？B
    A．Better late than never．
    B．Never judge from appearance．
    C．Hardship can be treasure in life．
    D．Curiosity killed the cat．

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