The new product quickly became popular __________ a national advertising campaign.
A. thanks for B. owe to C. thanks to D. due for
科目:高中英语 来源:2012届上海市十校高三第二次联考英语试卷 题型:阅读理解
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.an American | B.a Briton |
C.Ted Turner | D.an Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
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科目:高中英语 来源:2013届辽宁省沈阳市第二十中学高三高考领航考试(三)英语试卷(带解析) 题型:阅读理解
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
【小题1】Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
【小题2】What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
A.an American | B.a Briton | C.Ted Turner | D.an Asian |
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
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科目:高中英语 来源:2012-2013学年辽宁省沈阳市高三高考领航考试(三)英语试卷(解析版) 题型:阅读理解
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A.an American B.a Briton C.Ted Turner D.an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A.strict in thinking B.like people from rural areas
C.limited in outlook D.interested in geographical knowledge
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科目:高中英语 来源:2011-2012学年上海市十校高三第二次联考英语试题 题型:阅读理解
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
1.Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
2.What is the immediate cause of the downfall of America’s public relations?
A. The number of US public relations agencies had greatly decreased by 1991.
B. Other countries have increased their efforts in public relations.
C. On the global scale, cultural differences have significantly shrunk.
D. The British companies are becoming especially sophisticated and creative in public relations.
3.It could be inferred that the author of the passage is______.
A. an American B. a Briton
C. Ted Turner D. an Asian
4.The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A. strict in thinking B. like people from rural areas
C. limited in outlook D. interested in geographical knowledge
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科目:高中英语 来源:20102011学年福建省四地六校高一下学期第二次月考英语试题 题型:阅读理解
Can people change their skin colour without suffering like pop king Michael Jackson? Perhaps yes. Scientists have found the gene that determines skin colour.
The gene comes in two versions, one of which is found in 99 per cent of Europeans. The other is found in 93 to 100 per cent of Africans, researchers at Pennsylvania State University report in the latest issue of Science.
Scientists have changed the colour of a dark-striped zebrafish to uniform gold by inserting a version of the pigment(色素) gene into a young fish. As with humans, zebrafish skin colour is determined by pigment cells, which contain melanosomes(黑色素). The number, size and darkness of melanosomes per pigment cell determines skin colour.
It appears that, like the golden zebrafish, light-skinned Europeans also have a mutation(变异) in the gene for melanosome production. This results in less pigmented skin.
However, Keith Cheng, leader of the research team, points out that the mutation is dif ferent in human and zebrafish genes.
Humans acquired dark skin in Africa about 1.5 million years ago to protect bodies from ultra-violet rays of the sun(太阳光紫外线), which can cause skin cancer.
But when modern humans leave Africa to live in northern latitudes, they need more sunlight on their skin to produce vit amin D. So the related gene changes, according to Cheng.
Asians have the same version of the gene as Africans, so they pr obably acquired their light skin through the action of some other gene that affects skin colour, said Cheng.
The new discovery could lead to medical treatments for skin cancer. It also could lead to research into ways to change skin colour without damaging it like chemical treatment did on Michael Jackson.
1.. The passage mainly tells us that ________.
A. people can not change their skin colour without any pain
B. the new discovery could lead to search into ways to change skin colour safely
C. pop king Michael Jackson often changed his skin colour as he liked
D. scientists have found out that people’s skin colour is determined by the gene
2.. Scientists have done an experiment on a dark-striped zebra fish in order to ________.
A. find the different genes of humans’
B. prove the humans’ skin colour is determined by the pigment gene
C. find out the reason why the Africans’ skin colour is dark
D. find out the ways of changing peopl’s skin colour
3.. The reason why Europeans are light-skinned is probably that ________.
A. they are born light-skinned people
B. light-skinned Europeans have mutation in the gene for melanosome production
C. they have fewer activities outside
D. they pay much attention to protecting their skin
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