We’ve considered several ways of paying to cut in line:hiring line standers,buying tickets from scalpers (票贩子),or purchasing linecutting privileges directly from,say,an airline or an amusement park.Each of these deals replaces the morals of the queue (waiting your turn) with the morals of the market (paying a price for faster service).
Markets and queues—paying and waiting—are two different ways of allocating things,and each is appropriate to different activities.The morals of the queue,“First come,first served,”have an egalitarian(平等主义的) appeal.They tell us to ignore privilege,power,and deep pockets.
The principle seems right on playgrounds and at bus stops.But the morals of the queue do not govern all occasions.If I put my house up for sale,I have no duty to accept the first offer that comes along,simply because it’s the first.Selling my house and waiting for a bus are different activities,properly governed by different standards.
Sometimes standards change,and it is unclear which principle should apply.Think of the recorded message you hear,played over and over,as you wait on hold when calling your bank:“Your call will be answered in the order in which it was received.”This is essential for the morals of the queue.It’s as if the company is trying to ease our impatience with fairness.
But don’t take the recorded message too seriously.Today,some people’s calls are answered faster than others.Call center technology enables companies to“score”incomings calls and to give faster service to those that come from rich places.You might call this telephonic queue jumping.
Of course,markets and queues are not the only ways of allocating things.Some goods we distribute by merit,others by need,still others by chance.However,the tendency of markets to replace queues,and other nonmarket ways of allocating goods is so common in modern life that we scarcely notice it anymore.It is striking that most of the paid queuejumping schemes we’ve considered—at airports and amusement parks,in call centers,doctors’offices,and national parks—are recent developments,scarcely imaginable three decades ago.The disappearance of the queues in these places may seem an unusual concern,but these are not the only places that markets have entered.
【小题1】According to the author,which of the following seems governed by the principle“First come,first served”?
A.Taking buses. |
B.Buying houses. |
C.Flying with an airline. |
D.Visiting amusement parks. |
A.the necessity of patience in queuing |
B.the advantage of modern technology |
C.the uncertainty of allocation principle |
D.the fairness of telephonic services |
A.justify paying for faster services |
B.discuss the morals of allocating things |
C.analyze the reason for standing in line |
D.criticize the behavior of queue jumping |
科目:高中英语 来源: 题型:阅读理解
China has recently been faced with serious issues of product safety. In Panama ,it is said that medicine made with a poisonous chemical sickened some people. A Chinese company had identified it as diethylamide glycol(乙二醇),a low-cost substitute commonly used in automobile antifreeze(防冻剂).
Some countries have banned Chinese-made toothpaste containing diethylamide glycol. China has now told companies to discontinue its use, even though it says the toothpaste is safe. Another industrial chemical, melamine, was found in wheat flour used to make pet food in North America. Thousands of dogs and cats became sick.
The United States has restricted some imports of Chinese seafood because they contained banned substance. And questions have been raised about other products, including children's toys covered with lead paint.
Chinese officials promised to provide the European Union, the biggest trading partner, with detailed reports on enforcement efforts against unsafe goods.
Meglena Kuneva, commissioner(理事) for consumer protection of the European Union said China should have kept its promise.
China recently closed three companies linked to the Panama and the pet food scare. And it dismissed the former head of its food and drug administration. He was found guilty of corruption(腐败)for approving unsafe drugs. This week, a conference of the State Council approved a proposed special measure on the supervision of food safety. The Xinhua News Agency said it calls for stronger controls over producers, greater responsibilities for government and more serious punishment for illegal activities.
But Chinese officials have accused some foreign media of overstating problems with goods made in China. They say food imports from the United States also fail inspection sometimes. Next week, American and Chinese food safety officials are planning to hold 5 days of meetings in Beijing to discuss cooperation.
【小题1】How many cases with safety problems are mentioned in the passage?
A.Six. | B.Five. | C.Four. | D.Three. |
A.Chinese-made toothpaste is safe |
B.the safety of "Made in China" is doubted |
C.there are safety problems with more Chinese products |
D.stronger control over Chinese products is in need |
A.China is facing product safety problems |
B.more controls are taken of Chinese goods |
C.overstated problems with Chinese goods |
D.China is losing its trade partners |
A.China | B.The European Union |
C.Chinese officials | D.The Chinese company |
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科目:高中英语 来源: 题型:阅读理解
Endless playing of songs like All I want for Christmas in shops during the festive season doesn’t just drive us mad —the songs also make us more careless with our money, research has warned.
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.
“Background music, or “Muzak”,can be used by marketers to impose cultures ---such as the commercialization of Christmas--- onto consumers and influence their behaviour,” experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr. Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
【小题1】According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income
③their sense of time ④ the sort of products they buy
A.①②③ | B.①③④ | C.②③④ | D.①②④ |
A.let customers spend more time shopping |
B.make customers and sales assistants relaxed |
C.let customers enjoy the beautiful music |
D.help customers find what they really want |
A.Classical music | B.Popular modern songs. |
C.Folk songs. | D.Jazz music. |
A.Music makes happy Christmas |
B.Christmas “Muzak” |
C.How to make Christmas music? |
D.Christmas music makes us spend more |
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科目:高中英语 来源: 题型:阅读理解
I prefer Lynne Truss’s phraseology: I am a grammar “sticker”. And, like Truss – author of Eats, shoots & Leaves – I have a “zero tolerance” approach to grammar mistakes that make people look stupid.
Now, Truss and I disagree on what it means to have “zero tolerance”. She thinks that people who mix up basic grammar “deserve to be struck by lightning, hacked (砍) up on the spot and buried in an unmarked grave”, while I just think they deserve to be passed over for a job – even if they are otherwise qualified for the position.
Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a compulsory grammar test. If job hopefuls can’t distinguish between “to” and “too”, their applications go into the bin.
Of course, we write for a living. iFixit.com is the world’s largest online repair manual (指南), and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we’ve made a strong strike against grammar errors.
But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn’t make grammar unimportant. Good grammar is credibility, especially on the Internet. And, for better or worse, people judge you if you can’t tell the difference between “their” “there” and “they’re”.
Good grammar makes good business sense – and not just when it comes to hiring writers. Writing isn’t in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers.
Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing – like stocking shelves or labeling parts. It is the same with programmers. Applicants who don’t think writing is important are likely to think lots of other things also aren’t important.
【小题1】The author agrees with Lynne Truss in that ________.
A.grammar mistakes can’t be tolerated |
B.books on grammar make people stupid |
C.people need to learn basic grammar |
D.grammar mistakes are absolutely unavoidable |
A.They should be left out for a job. |
B.They have to correct their mistakes. |
C.They aren’t qualified for their jobs. |
D.They must be severely punished. |
A.Only one of them has a compulsory grammar test. |
B.They are companies where one learns grammar. |
C.Grammar is quite important for their existence. |
D.They depend on grammar correction for a living. |
A.Companies giving grammar tests may have no good business sense. |
B.Grammar becomes unimportant as language is constantly changing. |
C.A “zero tolerance” approach to grammar errors might seem a little unfair. |
D.People who pay attention to writing may pay attention to other things. |
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科目:高中英语 来源: 题型:阅读理解
Does Fame Drive You Crazy?
Although being famous might sound like a dream come true, today's stars, feeling like zoo animals, face pressures that few of us can imagine.They are at the center of much of the world's attention.Paparazzi (狗仔队) camp outside their homes, cameras ready.Tabloids (小报) publish thrilling stories about their personal lives.Just imagine not being able to do anything without being photographed or interrupted for a signature!
According to pyschologist Christina Villarreal, celebrities—famous people—worry constantly about their public appearance.Eventually, they start to lose track of who they really are, seeing themselves the way their fans imagine them, not as the people they were before everyone knew their names.“Over time,” Villarreal says, “they feel separated and alone.”
The phenomenon of tracking celebrities has been around for ages.In the 4th century B.C., painters followed Alexander the Great into battle, hoping to picture his victories for his admirers.When Charles Dickens visited America in the 19th century, his sold-out readings attracted thousands of fans, leading him to complain (抱怨) about his lack of privacy.Tabloids of the 1920s and 1930s ran articles about film-stars in much the same way that modern tabloids and websites do.
Being a public figure today, however, is a lot more difficult than it used to be.Superstars cannot move about without worrying about photographers with modern cameras.When they say something silly or do something ridiculous, there is always the Internet to spread the news in minutes and keep their “story” alive forever.
If fame is so troublesome, why aren't all celebrities running away from it? The answer is there are still ways to deal with it.Some stars stay calm by surrounding themselves with trusted friends and family or by escaping to remote places away from big cities.They focus not on how famous they are but on what they love to do or whatever made them famous in the first place.
Sometimes a few celebrities can get a little justice.Still, even stars who enjoy full justice often complain about how hard their lives are.They are tired of being famous already.
【小题1】It can be learned from the passage that stars today________.
A.are often misunderstood by the public |
B.can no longer have their privacy protected |
C.spend too much on their public appearance |
D.care little about how they have come into fame |
A.Great heroes of the past were generally admired. |
B.The problem faced by celebrities has a long history. |
C.Well-known actors are usually targets of tabloids. |
D.Works of popular writers often have a lot of readers. |
A.Availability of modern media. |
B.Inadequate social recognition. |
C.Lack of favorable chances. |
D.Huge population of fans. |
A.Sincere. | B.Sceptical. |
C.Disapproving. | D.Sympathetic. |
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科目:高中英语 来源: 题型:阅读理解
We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people.“Did Jerry really care when I broke up with Helen?” When I got that great job, did Jim really feel good about it, as a friend? Or did he envy(嫉妒)my luck?”“And Paul-why didn’t he pick up that he was friendly just because I had a car?”When we look back, doubts like these can make us feel bad. But when we look back, it’s too late.
Why do we go wrong about our friends or our enemies? Sometimes what people say hides their real meaning. And if we don’t really listen we miss the feeling behind the words. Suppose someone tells you, “You’re a lucky dog.”that’s being friendly. But“lucky dog”?There’s a bit of envy in those words. Maybe he doesn’t see it himself. But bringing in the “dog” bit puts you down a little. What he may be saying is that he doesn’t think you deserve your luck.
“Just think of all the things you have to be thankful for ”is another noise that says one thing and means another . It could mean that the speaker is trying to get you to see your problem as part of your life as a whole. But is he? Wrapped up(包藏) in this phrase is the thought that your problem isn’t important. It’s telling you to think of all the starving people in the world when you haven’t got a date for Saturday night.
How can you tell the real meaning behind someone’s got a date for Saturday night? Good look at the person talking. Do his words fit the way he looks? Does what he says agree with the tone of voice? His posture(姿态)?The look in his eyes? Stop and think. The minute you spend thinking about the real meaning of what people to you may save another mistake.
【小题1】This passage is mainly about_____.
A.how to interpret(understand) what people say |
B.what to do when you listen to others talking |
C.how to avoid mistakes when you communicate with people |
D.why we go wrong with people sometimes |
A.we fail to listen carefully when they talk |
B.we tend to(倾向)doubt what our friends say |
C.people usually state one thing but means another |
D.people tend to be annoyed when we check what they say |
A.being friendly | B.a bit of envy | C.lucky dog | D.your luck |
A.notice the way the person is talking |
B.take a good look at the person talking |
C.mind his tone, his posture and the look in his eyes |
D.examine the real meaning of what he says based on his manner, his tone and his posture |
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科目:高中英语 来源: 题型:阅读理解
People are being lured(引诱) onto Facebook with the promise of a fun, free service, and don’t realize that they’re paying for it by giving up loads of personal information. Facebook then attempts to make money by selling their data(资料) to advertisers that want to send targeted (目标的)messages.
Most Facebook users don’t realize this is happening. Even if they know what the company is up to, they still have no idea what they’re paying for Facebook, because people don’t really know what their personal details are worth.
The biggest problem, however, is that the company keeps changing the rules. Early on, you could keep everything private. That was the great thing about Facebook—you could create your own little private network. Last year, the company changed its privacy rules so that many things—your city, your photo, your friends’ names—were set, by default(默认), to be shared with everyone on the Internet.
According to Facebook’s vice president Elliot Schrage, the company is simply making changes to improve its service, and if people don’t share information, they have a “less satisfying experience.”
Some critics think this is more about Facebook looking to make more money. Its original business model, which involved selling ads and putting them at the side of the page, totally failed. Who wants to look at ads when they’re online connecting with their friends?
The privacy issue has already landed Facebook in hot water in Washington. In April, Senator Charles Schumer called on Facebook to change its privacy policy. He also urged the Commission to set guidelines for social-networking sites. “I think the senators rightly communicated that we had not been clear about what the new products were and how people could choose to use them or not to use them,” Schrage admits.
I suspect that whatever Facebook has done so far to invade(侵犯)our privacy, it’s only the beginning,which is why I’m considering deactivating(撤销) my account(账号). Facebook is a handy site, but I’m upset by the idea that my information is in the hands of people I don’t trust. That is too high a price to pay.
【小题1】What do we learn about Facebook from the first paragraph?
A.It is a website that sends messages to targeted users. |
B.It makes money by putting on advertisements. |
C.It earns money by selling its user’s personal data |
D.It provides a lot of information to its users |
A.They don’t know their personal data enriches Facebook |
B.They are unwilling to give up their personal information |
C.They don’t identify themselves when using website |
D.They care very little about their personal information |
A.To help its users make more friends |
B.To obey the Federal guidelines |
C.To make money by attracting more users |
D.To offer better service to its users |
A.Setting guidelines for advertising on websites |
B.Setting rules for social-networking sites |
C.Stopping sharing user’s personal information |
D.Removing ads from all social-networking sites |
A.He is dissatisfied with its service. |
B.He finds many of its users untrustworthy. |
C.He doesn’t want his personal data badly used. |
D.He is upset by its frequent rule changes. |
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科目:高中英语 来源: 题型:阅读理解
Are we getting more stupid? According to Gerald Crabtree, a scientist at Stanford University in the US, we are.
You may not want to hear this, but Crabtree believes that human intelligence reached its peak more than 2,000 years ago and ever since then has been going downhill. “If an average Greek from 1,000 BC were transported to modern times, he or she would be one of the brightest among us,” Crabtree told The Guardian.
At the heart of Crabtree’s thinking is a simple idea. In the past, intelligence was critical for survival when our ancestors had to avoid dangerous animals and hunt for food. The difference of being smart or stupid is often life or death. However, after the spread of agriculture, when our ancestors began to live in dense farming communities, the need to keep their intelligence in peak condition gradually reduced.
This is not hard to understand. Most of the time, pressure is what keeps us going – you need the pressure from your teachers to finish your homework; the pressure of looking pretty prompts(促使) you to lose weight when summer comes. And the same is also true of our intelligence – if we think less, we become less smart.
These mutations(变异) are harmful to our intelligence and they were all developed in the past 3,000 years. The other evidence that Crabtree holds is in our genes. He found that among the 2,000 to 5,000 genes that we have that determine human intelligence , there are two or more mutations in each of us.
However, Crabtree’s theory has been criticized by some who say that early humans may have better hunting and surviving abilities, but people today have developed a more diverse intelligence. For example, spearing a tiger doesn’t necessarily require more brainpower than playing chess or writing a poem. Moreover, the power of modern education means a lot more people have the opportunity to learn nowadays.
“You wouldn’t get Stephen Hawking 2,000 years ago. He just wouldn’t exist,” Thomas Hills of the University of Warwick, UK, told Live Science. “But now we have people of his intellectual capacity doing things and making insights(洞察力) that we would never have achieved in our environment of evolutionary adaptation.”
【小题1】What is Crabtree’s recent finding according to the article?
A.The Greeks from 1,000 BC could have been the smartest in human history. |
B.Our ancient ancestors had no better surviving abilities than we do nowadays. |
C.Humans have been getting steadily more intelligent since the invention of farming. |
D.Mutations in genes that decide human intelligence have affected the development of intelligence. |
A.had much more genes that determine human intelligence |
B.were forced to be smart due to natural selection pressures |
C.relied more on group intelligence than individual intelligence |
D.developed a diverse intelligence to adapt to the hard realities |
A.people today are under much more pressure than early humans |
B.it’s ridiculous to compare a hunter’s and a poet’s intelligence |
C.modern education is far more advanced than ancient education |
D.human intelligence nowadays is different from that of the distant past |
A.Supportive | B.Unfavorable | C.Worried | D.Confused |
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科目:高中英语 来源: 题型:阅读理解
Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson, British inventor of the Dvson vacuum cleaner that has sold in millions around the world, resigned as chairman of London's Design Museum. It is widely believed that Mr. Dyson felt that the museum put too much stress on style at the expense of serious industrial design.
Mr. Dyson accused the museum of not keeping true to itself. He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning. Among competition for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all, a new building by Frank Gehry to increase visitor numbers.
On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods. On the other hand, there are those who believe that how a product looks is more important. Design is indeed a broad term, involving both function and form. Typically, in any given product area, it changes from the former to the latter. Clothing is a good example. But surely you would have to be a very shallow person to think something's appearance is more important than what it does.
Today nearly all goods at any given price point do much the same job. So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer, which could be through the visual appeal of the product or its packaging, or the imagery(意象) created by advertising. And what of the Dyson vacuum cleaner? Mr. Dyson may believe that people buy these machines because of the graphs showing their superior suction, but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a fashionable brand. With its inside workings exposed, it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside. Functional it may be, but it is a bit of a trick, too.
【小题1】Mr. Dyson left the Design Museum because he thought the museum .
A.didn't increase the number of visitors |
B.couldn't provide scholarships for learners |
C.wasn't loyal to its original purpose of learning |
D.didn't have great appeal for serious industrial design |
A.A product with convenient packaging sells well. |
B.The majority of consumers prefer to buy branded goods. |
C.Most similarly priced products are of a comparable standard. |
D.Emotion contributes much to the development of advertising industry. |
A.it has very good suction | B.it is fashionable |
C.it sells well around the world | D.it is invented by James Dyson |
A.Optimistic. | B.Doubtful. |
C.Disapproving. | D.Objective. |
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