Question

Making an advertisement for television often costs more than a movie. For example, a two – hour movie costs ＄6 million to make. A TV commercial can cost more than ＄6 000 a second. And that does not include cost of paying for air time. Which is more valuable, the program or the ad? In terms of money – and making money is what television is all about – the commercial is by far the more important.
Research, market testing, talent, time and money —— all come together to make us want to buy a product.
No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle – class buyer, make sure the announcer has a though, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper – class audience, make sure that the house,  the furniture, and the hair style are the types that the group identifies  with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But evidence shows we are kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think , what we need, and what to buy. To put simply, the TV commercial is a form of brainwashing.
【小题1】TV commercials are more important than other programs to television because      .

A．they bring in great profits	B．they require a lot of money to make
C．they are not difficult to produce	D．they attract more viewers than other programs

【小题2】The purpose of all the efforts made in turning out TV commercials is         .`

A．to persuade people to buy the product

B．to show how valuable the product is

C．to test the market value of the product

D．to make them as interesting as TV movies

【小题3】From the rules set for making commercial ads, we can see that         .

A．the lower – middle – class buyer likes to work with his hand

B．the more stupid the characters, the more buyers of the product

C．ad designers attract different people with different skills

D．an upper – class buyer is only interested in houses and furniture

【小题4】It is believed by the writer that         .

A．few people like to watch TV commercials

B．TV commercials are a good guide to buyers

C．TV commercials often make people laugh

D．people do not think highly of TV commercials

【小题5】What does the author actually mean in the last paragraph?

A．He asks TV viewers never to laugh at the TV commercial ads.

B．Commercials are used to show the true value of a product to be sold.

C．TV commercials cost much and they do influence us in one way or another.

D．Brainwashing must be introduced to sell something on TV.

Answer 1

【小题1】A
【小题2】A
【小题3】C
【小题4】D
【小题5】C

解析试题分析：本文叙述了做一个电视广告费用往往比一部电影的费用还高，电视商业广告的目的，很明显是让消费者购买产品，目的是为了挣钱。文中还提到这种广告对人们生活的影响。
【小题1】细节理解题。根据In terms of money – and making money is what television is all about – the commercial is by far the more important. 从文章整体来看，强调了商业广告的是重要的目的是为了挣钱。故选A。
【小题2】细节理解题。根据Research, market testing, talent, time and money —— all come together to make us want to buy a product. 题干强调的是电视商业广告的目的，很明显是让消费者购买产品。故选A。
【小题3】细节理解题。根据注意题干中有一词rules，可参看文章第三段，第二句开始讲述对不同阶层的人电视广告要采用不同的方法，其目的就是要吸引不同的人购买物品。故选C。
【小题4】细节理解题。根据阅读整篇文章不难看出人们对电视广告的态度并不是很好。故选D。
【小题5】推理判断题。根据电视广告花费大和他们以一种方式或另一个来影响我们，故选C。
考点：新闻广告类短文阅读。
点评：推理判断题属于主观题，是层次较高的题目。它包括判断和推理题。这两类题常常相互依存，推理是为了做出正确的判断，正确的判断又依赖于合乎逻辑的推理。该题要求在理解表面文字的基础上做出判断和推论，从而得到文章的隐含意思和深层意思，也就是通过文章中的文字信息，上下逻辑关系及事物的发展变化等已知信息，推断出作者没有直接表达的态度和观点。