13．Ahead of so-called Singles'Day on the 11th of this month，2013，online sales have already begun peaking．
The leading e-retail（零售）platform，tmall．com（天猫网），has promoted its fifty-percent-off discount to lure（吸引）consumers．They are also trying to attract buyers through social media．Vice President of tmall．com Wang Yulei says more than 20 thousand online stores have joined the Double 11 Day promotion campaign．This number has doubled．The final number of how many products going to be on sale has not been known yet．But so far，many more products planned to be put on shelves with discounts．
During last year's Singles'Day，tmall．com，together with taobao．com，reached a record of 19.1 billion yuan in sales volume，which considered a hallmark（品质证明） in the e-commerce history of China．
Singles'Day was first started by Chinese college students in the 1990s as the opposite of Valentine's Day，a celebration for people without romantic partners．The timing was based on the date：Nov.11-or double 11-for singles．Unattached young people would treat each other to dinner or give gifts to woo that special someone and end their single status．
But now，the Singles'Day has been promoted as a kind of grand craze just for the shopping season kicks-off，thanks to thousands of discounted products being promoted online．
Taobao．com was the first big e-retail platform which used the double 11 idea to promote sales．Taobao．com reached one million yuan worth of sales volume on that day in 2009，when they first promoted the Singles'Day idea．In 2010，that volume increased to 936 million yuan．The figure climbed up to 5.3 billion yuan in 2011，putting huge demand on shipping services．The figure doubled in 2012．
E-commerce is considered to be elbowing out the traditional retailing industry，but the reality is both sides are learning from each other．
9．We can infer from the passage thatA
A．to get rid of the single status is the original wish for those who celebrate Double 11 Day
B．more than 20 thousand products are to be participated in the promotion campaign
C．Chinese University students don't have any romantic partners
D．taobao．com is the most popular network
10．Which of the following is the main idea of the passage？B
A．Why Singles'Day is so popular．
B．Singles'Day promotes online sales．
C．How people celebrate Singles'Day．
D．What the definition of Singles'Day is．
11．Which of the following is TRUE according to the passage？A
A．When taobao．com first promoted the Singles'Day idea，it was a success．
B．Taobao．com reached 2.65 billion yuan in 2012．
C．E-commerce is going to replace traditional business．
D．Tmall．com is the first to make use of the double 11 idea to push sales．
12．Where do you think is the passage taken from？C
A．A Science Textbook．B．A Science journal．C．A Newspaper．D．A book review．
分析 本文是一篇新闻报道．文章报道了淘宝在光棍节那天线上销售达到顶峰，而且销售额年年攀升．由此可见线上交易已经成为年轻人们主要购物方式，光棍节也已经晋升为一种购物旺季大热潮．
解答 9．A．推理预测题．根据文章"The timing was based on the date：Nov.11-or double 11-for singles．Unattached young people would treat each other to dinner or give gifts to woo that special someone and end their single status"可知，光棍节的原意是给予单身的年轻人请对方吃饭或送礼物来讨好那个特别的人的机会来结束自己的单身状态．故选A．
10．B．主旨大意题．全文是报道了光棍节那天淘宝线上购物达到顶峰，可见光棍节对线上销售的影响之大．故选B．
11．A．细节理解题．根据文章最后一段"Taobao．com was the first big e-retail platform which used the double 11 idea to promote sales．Taobao．com reached one million yuan worth of sales volume on that day in 2009…The figure doubled in 2012．"可知，淘宝采用光棍节理念促进销售的想法使销售额年年攀升，可见这个理念是正确的．故选A．
12．C．推理预测题．此文是关于生活中的淘宝购物的，无关科学，排除AB项．从全文大意看，全文是报道了光棍节那天淘宝线上购物达到顶峰，属于一篇新闻报道．故选C．
点评 本文为新闻报道类阅读．新闻报道类在英语阅读理解中是一种特点十分鲜明的题材．因为文章往往呈现出"倒金字塔"的特征，此类题的英语阅读理解技巧是重点看导语．导语位于新闻报道的首段，高度概括新闻事实，通过它点出新闻的主题，其次寻找关键词，理解题意，做出解答．
