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1.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel,and then post to Instagram-it's that easy.You can even share to Facebook.Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant-you order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and lnstagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special,"said marketing director Margaret Jobling.
The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.

25.Instagram probably isC.
A.a restaurant free of charge        B.a campaign of"Food for Life''
C.a program used to share photos    D.a new marketing project
26.What's the author's attitude to this new trend?D
A.Confused     B.Unconcerned     C.Opposed     D.Interested
27."The Picture House"encourages sharing photos of its food toB.
A.raise the price of frozen food      B.attract more customers
C.create a new social media trend    D.reward the regular customers
28.Which of the following can serve as the best title for the passage?A
A.Pay by Picture                B.The Pop-up Diner
C.No Need to Pay               D.Food for Life.

分析 文章主要介绍了许多餐厅正在利用Instagram 这个软件来推广自己的食物,人们可以通过把照片传到网上来付食物的费用.

解答 25.C.推理判断题.,根据Instagram is a fast,beautiful and fun way to share your life with friends andfamily.Take a picture or video,choose a filter to transform its look and feel.and then post to Instagram-it's that easy.可知它是一个可以快速分享照片的系统,故选C.
26.D.细节理解题. 根据I always thought people's taking pictures of their food was kind of silly,butat this new pop-up restaurant in the UK,I'd probably do it too可知作者虽然觉得拍食物的照片有点愚蠢,但是在英国的这种新流行的餐厅里,他也会这么做,因此可以推断出作者也是感兴趣的,故选D.
27.B.推理判断题.根据So they realized it was a better way to advertise their new dining range.可知他们觉得这是一个很好宣传他们新食物的方式,从而可以吸引更多的客人,故选B.
28.A.主旨判断题.由本篇文章内容可知,主要是讲述了人们可以利用Instagram 这个软件把照片传到网上来付食物的费用.A选项Pay by Picture 符合文章内容,故选A.

点评 本篇阅读较为简单.文章内容,所出题目以及选项也较短,因此考生只要阅读详略结合,细心理解,就能快速得出正确答案.

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