【题目】语法填空,阅读下面材料,在空白处填入适当的内容(1个单词)或括号中单词的正确形式。
We all get affected by advertisements in magazines and on radio and television. They promise us and make us believe【1】 we can buy ideal things with our money.
However, many products. 【2】 promise to help us realize our dreams, turn out to be of little effect. Their purpose is to persuade the buyer to spend more. Well, knowing the 【3】 (true) does not stop the victims from 【4】_______ (attract) by media stunts (噱头)!
Though we are fully aware 【5】 the artful devices of a toothpaste company, we enjoy the color and pictorial values that we see. Many companies make these pictures with artful imagination. A short film with a simple story and colorful atmosphere【6】 (create) the desired effect without using many words. Some of 【7】 best advertisements have even won international praise.
The present age is an age of advertisement. All big and small companies depend on some kind of techniques 【8】 (catch) a market for their products. Advertising may be make-believe, but it is here to stay. Industries grow 【9】________ (extreme) fast and markets are flooded with new products every day. Therefore, 【10】________ is necessary that there be some code of ethics (道德准则) to prevent producers making goods below standard and cheating the public.
【答案】
【1】that
【2】which
【3】truth
【4】being attracted
【5】of
【6】creates
【7】the
【8】to catch
【9】extremely
【10】it
【解析】
试题分析:本文属于说明文,说明了现代社会中广告无处不在。并介绍了广告的工作原理以及存在问题。
【1】that 考查宾语从句。本句中that所引导的宾语从句we can buy ideal things with our money.作为动词believe的宾语,其中连词that在句中不充当任何成分,只是一个引导词而已。
【2】which 考查定语从句。本题定语从句的先行词是many products,关系代词which指代先行词在句中作主语,并引导这个定语从句。
【3】truth 考查名词。横线前面有定冠词the,说明横线上应该使用名词形式。形容词true的名词是truth。
【4】being attracted 考查动名词。介词from的后面要接动名词做宾语,句意:知道真相也不能阻止受害者被噱头所吸引。根据句意可知使用动名词的被动语态being attracted。
【5】of 考查固定搭配。形容词短语be aware of..意识到....;尽管我们完全意识到牙膏公司的巧妙的设计,我们仍然很喜欢我们所看见的漂亮的颜色和图片的艺术效果效果。这一点也被对方公司所利用。
【6】creates 考查谓语动词。本句主语是单数名词短语a short film with a simple story and colorful atmosphere,所以谓语动词要使用单数形式creates。句意:一部有着多彩氛围的简单故事的小电影并没有使用很多词就创造出了我们想要的效果。
【7】the 考查定冠词。在英语中形容词或副词的最高级前面要使用定冠词the表示特指,使用本句中最高级best的前面要加上the。
【8】to catch 考查不定式。本句中不定式to catch a market在句中充当目的状语。句意:大大小小的公司都属于这种技术抓住他们产品的市场。
【9】extremely 考查副词。在英语中通常使用副词做状语修饰形容词、副词或动词。本句中使用副词extremely修饰副词fast,这个短语一起修饰动词grow。
【10】it 考查形式主语。在英语中能够作为形式主语和形式宾语的只有it。本句中it是形式主语,真正的主语that there be .... and cheating the public.
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