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    11．An entire industry has been built upon the assumption that image is everything，but when it comes to it，an appealing image is not enough．If there is no substance（事实）behind the image，the product，service or person will fail eventually．
    First of all，one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created，the customer will be very dissatisfied and possibly ask for their money back．For example，the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal（丑闻）showed that behind that image，it cheated in business practices．Despite the previous positive image，the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect，the reality，behind the image has led to tile downfall of the word-famous accounting firm．
    Similarly，personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases，making sure that only the best photographs are published，and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again，history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people，just as with products and services，image is certainly important，but without positive substance behind the image，failure is close．
    To summarize，it is clear that an appealing image is extremely important to success，whether that image is related to selling a product or service or to the"selling"of a person．But image is only half of the equation（等式）．What lies behind that image is every bit as important as the image itself--the person or product must deliver truth on that image or there is little chance for long-term success．
    67．The down fall of the Arthur Andersen accounting firm is due toB．
    A．its previous images                 
    B．its dishonesty in business
    C．its bad management                
    D．its poor service
    68．Why did some famous people fall from grace？A
    A．They failed to live up to their images．
    B．Their images were not well built up．
    C．They felt much pressure from the public．
    D．They paid little attention to fame and fortune．
    69．The structure of the passage isA．

    70．The author tries to argue thatD．
    A．image creates everything            
    B．image is the key to success
    C．truth is unlikely ever to be equaled    
    D．truth and image are equally important．

    分析 本文是一篇议论文，作者运用知名公司和名人的事例向我们说明事实真相的重要性，事实应该与人们的想象、公司或名人所塑造的外在形象相吻合，否则可能引致失败．

    解答 67．B．细节理解题．根据第二段Although the image had been nearly perfect，the reality，behind the image has led to the downfall of the word-famous accounting firm．可知the Arthur Andersen accounting firm 这家公司最后由于不实经营而失败，故选B．
    68．A．细节理解题．根据第三段But once again，history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people，just as with products and services，image is certainly important，but without positive substance behind the image，failure is close．可知当那些名人被发现与人们的想象不符时就会遭到质疑，故选A．
    69．A．细节理解题．First of all、Similarly、To summarize和全文内容可以判断本文结构是先提出观点，然后进行两方面论证，最后得出结论，故选A．
    70．D．推理判断题．根据最后一段What lies behind that image is every bit as important as the image itself-the person or product must deliver truth on that image or there is little chance for long-term success．由此判断作者认为事实与想象一样重要，故选D．

    点评 考察学生的细节理解和推理判断能力，做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确的选择．在做推理判断题不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．

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    A．his father had a terrible accident
    B．he couldn't drive to the mall with his friends
    C．his friends hadn't invited him to the cinema
    D．his father didn't allow him to go out with his friends
    52．Why did the author say sorry to his father in the hospital？B
    A．Because he didn't go along with his father．
    B．Because he was rude to his father that morning．
    C．Because he failed to come earlier after the accident．
    D．Because he couldn't look after his father in the hospital．
    53．The reason why the author's father said he forgot everything about that day is thatC
    A．he had a poor memory
    B．he didn't want to forgive his son
    C．he just wanted to comfort his son
    D．he lost his memory after the accident
    54．What lesson did Beck learn from the matter？B
    A．Don't treat your parents badly．
    B．Don't hurt others with rude words．
    C．Don't move the injured in an accident．
    D．Don't be angry with friends at small things．

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    科目：高中英语 来源： 题型：阅读理解

    1．Do you love running？It is a good exercise，yet many people find it boring．But what if making your morning jog a creative one？Like jumping from walls and over gaps，and ground rolls？Just like the James Bond in the movie Casino Royale？Bond jumps down from a roof to a windowsill and then runs several blocks over obstacles on the way．It is just because of Bond's wonderful performances that the sport has become popular worldwide．
    　　Yes，that's parkour，an extreme street sport aimed at moving from one point to another as quickly as possible，getting over all the obstacles in the path using only the abilities of the human body．Parkour is considered an extreme sport．As its participants dash around a city，they may jump over fences，run up walls and even move from rooftop to rooftop．
    Parkour can be just as exciting and charming as it sounds，but its participants see parkour much more than that．
    Overcoming all the obstacles on the course and in life is part of the philosophy（哲理） behind parkour． This is the same as life． You must determine your destination，go straight，and jump over all the barriers as if in parkour and never fall back from them in your life，to reach the destination successfully． A parkour lover said，"I love parkour because its philosophy has become my life，my way to do everything．"
    Another philosophy we've learnt from parkour is freedom． It can be done by anyone，at any time，anywhere in the world． It is a kind of expression of trust in yourself that you earn energy and confidence．
    41．Which of the following is TRUE of parkour？A
    A．It challenges human abilities．
    B．It is a good but boring sport．
    C．It needs special training．
    D．It is a team sport．
    42．．As its participants move around a city，C．
    A．they can ask for help       
    B．they may choose to escape
    C．they should run to extremes 
    D．they must learn to survive
    43．．Which of the following is the philosophy of parkour？D
    A．Sports and extremes．
    B．Excitement and popularity．
    C．Dreams and success．
    D．Determination and freedom．
    44．What is the passage mainly about？B
    A．What parkour is and where can do it．
    B．What parkour is and what it can bring us．
    C．Why we do parkour and what we get from it．
    D．When we can do parkour and how we do it well．

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